Porsche is taking in-car technology to the next level with a new groundbreaking partnership with Google. Slated for production by mid-decade, this tech-driven automotive collaboration aims to deliver an exceptional digital experience by integrating Google services like Google Maps, Google Assistant, and an extensive app ecosystem via the Google Play Store. For Porsche enthusiasts, the familiar user interface of the Porsche Communication Management (PCM) system will remain the same, complemented by regular online updates to keep it current.
Oliver Blume, Chairman of the Executive Board of Porsche AG, expresses that the move stems from the desire to offer a seamless blend of outstanding performance, timeless design, and digital ease. “Our customers fulfill a dream with our vehicles,” Blume stated, adding that the integration with Google supports an “open approach” to innovation, in partnership with leading tech providers.
Hiroshi Lockheimer, SVP of Platforms and Ecosystems at Google, reflected Blume’s enthusiasm, saying that the partnership aims to bring “innovative and helpful in-vehicle experiences” to Porsche customers. As a part of this digital evolution, future Porsche vehicles will directly integrate various ecosystems relevant to the consumer, making the PCM an integral part of Porsche’s global digital ecosystem. With this ambitious venture, Porsche and Google are not just enhancing the driving experience, they’re redefining it. Shop all of Google’s current services, products, and accessories, from the Google Store, by clicking the link below.
Source: Porsche
