Due to the ongoing Covid-19 pandemic, many automotive retailers and manufacturing plants had to shut down. This caused an expected downturn in the delivery of automobiles across the board and Porsche Cars North America (PCNA) Second Quarter U.S. Retail Delivery report proves that. Their report included retail deliveries by 192 independently owned and operated U.S. dealers, all of whom tallied up 12,192 deliveries from April to June. From 2019 to 2020, that’s a 19.9% drop even with the additional deliveries of the new Taycan. Interestingly enough, Porsche’s Approved Certified Pre-Owned (CPO) sales saw an increase in sales by 8.1% year-over-year. Though they saw their Q2 in the negatives, it showed signs of a solid rebound.
“May and June witnessed a rebound of customer demand from April, and record Certified Pre-Owned sales in June are another indicator of sustained passion for Porsche,” said Klaus Zellmer, President and CEO of PCNA. “Our dealer partners have gone above and beyond and displayed a high level of agility to ensure customers’ safety and mobility at a very challenging time.”
| Model | 2020 | 2019 | Difference |
|---|---|---|---|
| ALL 911 | 2,245 | 1,726 | 30.1% |
| ALL 718 | 472 | 1,490 | 68.3% |
| ALL TAYCAN | 818 | n/a | n/a |
| ALL PANAMERA | 871 | 2,042 | -57.4% |
| ALL CAYENNE | 3,822 | 4,472 | -14.5% |
| ALL MACAN | 3,964 | 5,503 | -27.9% |
| TOTAL | 12,192 | 15,233 | -19.9% |
Source: Porsche Cars North America (PCNA)