logo
  • Buy
  • Sell
  • Finance
  • NEW CARS
  • Insurance
  • Protect
  • Ship
  • Events
  • Advertise
No Result
View All Result
duPont REGISTRY News
  • Car News
    • Aston Martin News
    • Audi News
    • Bentley News
    • BMW News
    • Bugatti News
    • Ferrari News
    • Ford News
    • Jaguar News
    • Koenigsegg News
    • Lamborghini News
    • Land Rover News
    • Lotus News
    • Maserati News
    • McLaren News
    • Mercedes-Benz News
    • Pagani News
    • Porsche News
    • Rolls-Royce News
  • Cars For Sale
    • Sell My Car
    • Dealers
      • Dealer Details
      • Dealer News
    • Aston Martin
    • Bentley
    • BMW
    • Bugatti
    • Ferrari
    • Jaguar
    • Koenigsegg
    • Lamborghini
    • Land Rover
    • Maserati
    • McLaren
    • Mercedes-Benz
    • Pagani
    • Porsche
    • Rolls-Royce
  • Reviews
  • Marine
    • XPEL Marine Installers
    • Yachts For Sale
  • Lifestyle
    • Aviation
    • Celebrity Cars
    • Events
    • Fashion
    • Gear
      • Gear For Sale
    • Real Estate
    • Watches
      • Watches For Sale
  • Magazine
    • In The Pages
    • Issue Previews
    • Shop Issues
    • Subscribe
  • Newsletter
duPont REGISTRY News
  • Car News
    • Aston Martin News
    • Audi News
    • Bentley News
    • BMW News
    • Bugatti News
    • Ferrari News
    • Ford News
    • Jaguar News
    • Koenigsegg News
    • Lamborghini News
    • Land Rover News
    • Lotus News
    • Maserati News
    • McLaren News
    • Mercedes-Benz News
    • Pagani News
    • Porsche News
    • Rolls-Royce News
  • Cars For Sale
    • Sell My Car
    • Dealers
      • Dealer Details
      • Dealer News
    • Aston Martin
    • Bentley
    • BMW
    • Bugatti
    • Ferrari
    • Jaguar
    • Koenigsegg
    • Lamborghini
    • Land Rover
    • Maserati
    • McLaren
    • Mercedes-Benz
    • Pagani
    • Porsche
    • Rolls-Royce
  • Reviews
  • Marine
    • XPEL Marine Installers
    • Yachts For Sale
  • Lifestyle
    • Aviation
    • Celebrity Cars
    • Events
    • Fashion
    • Gear
      • Gear For Sale
    • Real Estate
    • Watches
      • Watches For Sale
  • Magazine
    • In The Pages
    • Issue Previews
    • Shop Issues
    • Subscribe
  • Newsletter
logo
No Result
View All Result

These Uncovered Designs Are What The Porsche Logo Could Have Been

by Tyler Rampersaud
July 19, 2023
in News, Porsche News
what the porsche logo could have been.jpg

In the realm of automaking, few logos evoke an immediate sense of luxury, power, and craftsmanship like the Porsche Crest. The instantly recognizable emblem, featuring a rearing horse, has become an enduring symbol of the German automaker’s commitment to premium quality and design innovation. But few are aware that this famed logo underwent an extensive design process and faced early criticism, and as Porsche celebrates its 75th anniversary as a brand this year, it looks back on many moments in its long and very interesting history, including a time in which it may have changed its logo after introducing the Crest.

In 1948, when Porsche was carving its place in the automotive industry, the brand was initially recognized by the simple lettering of ‘Porsche.’ The tale goes that the aluminum letters were handcrafted by an apprentice and featured on the Porsche 356 ‘No. 1’ Roadster, the birth of Porsche as we know it today.

More About Porsche

porsche panamera patagonia sustainable fuel A Porsche Panamera Journeys In Patagonia With Sustainable Fuel
two porsche carrera gts forsale Two Porsche Carrera GTs For Sale At Fort Lauderdale Collection South

The journey towards the iconic Porsche Crest commenced in 1951, when Dr. Ottomar Domnick initiated The Porsche Prize competition to develop a logo for the burgeoning brand. Despite numerous design entries, none satisfied the Porsche vision. The game-changing design arose from a dinner conversation between Max Hoffman and Ferry Porsche in New York, resulting in a detailed crest that has become an integral part of the brand’s identity.

Designed by Franz Xaver Reimspieß in 1952, the final emblem consisted of a rearing horse from Stuttgart’s city seal, encased within a golden shield, accentuated by the city’s name. This emblem was a testament to Porsche’s commitment to Zuffenhausen car production. The encompassing red and black state colors and stylized antlers originate from the traditional Württemberg-Hohenzollern crest, forming an arch over the Porsche logo.

The Porsche Crest, however, was not without controversy. Its intricate design and color scheme posed printing challenges due to the complexity and cost of color printing in the 1950s. It faced further criticism for not providing a coherent visual effect in road traffic, unlike simpler, more modern-looking contemporary logos like the Mercedes star and the VW logo.

Prompted by this critique, Porsche collaborated with the talented commercial artist Hanns Lohrer to create alternative designs. The intention was to debut a new logo with the ‘T8 programme’, the successor to the Porsche 356. However, these plans never materialized, and only meticulous records kept by Porsche’s secretary Ghislain Kaes provide any evidence of these alternative design efforts.

In the end, the decision to retain the original Porsche Crest was arguably a wise one, as it had become synonymous with the brand’s identity. Today, the Crest, in its sixth iteration, remains undeniably and uniquely Porsche. It is a symbol of the brand’s steadfast dedication to design and quality, from the racetrack to the road, embodying the luxury, power, and passion that Porsche stands for in the automotive world.

View All Porsches For Sale

Sources: Porsche

ADVERTISEMENT

Related Articles

Two classic Porsche 911 cars, reimagined by a California-based singer, sit side by side—one yellow, one light blue—unveiled as the latest Carrera Coupes at Goodwood against a hazy sky backdrop.

California-Based Singer Unveils Latest Reimagined Porsche 911 Carrera Coupes At Goodwood

by Khris Bharath
July 9, 2025

California-based restomod specialists, Singer Vehicle Design, who also operate out...

Rear view of a 2026 Aston Martin Vantage S in silver and red speeding along a road, with a stone wall lining the side.

The ‘S’ Returns: 2026 Aston Martin Vantage S Is Track-Tuned But Road Ready

by Khris Bharath
July 8, 2025

Aston Martin has just taken the wraps off the latest...

Three sports cars—red, white, and blue—are parked on asphalt under a blue sky with a logo featuring the letters "AC" and an American flag design above them.

AC Cars Unveils New, Exclusive 1,025HP GT SuperSport

by Tyler Rampersaud
July 8, 2025

AC Cars adds an absolute sensation to its Stateside launch....

A light blue electric Macan SUV from Porsche Cars North America is parked on a paved road with rocky hills and a partly cloudy sky in the background.

Porsche Cars North America Credits Macan For H1 2025 Growth

by Tyler Rampersaud
July 8, 2025

The first half of 2025 was the best one yet...

Load More

Trending Articles News

  • A person dressed in black stands near a beige building, with a sleek black Lamborghini parked nearby on the concrete—channeling the bold style of JACKBOYS 2 and Travis Scott.

    Travis Scott Gifts $3M In Brand-New Lamborghinis To Artists On His Next “JACKBOYS 2” Album

    17 shares
    Share 7 Tweet 4
  • Young Motorcars Delivers The ONLY Ferrari Enzo Finished In Giallo Modena Over Cuoio Leather

    25 shares
    Share 10 Tweet 6
  • EXP 15: Bentley’s First-Ever EV Concept Breaks Cover

    16 shares
    Share 6 Tweet 4
  • 10 Mid-Engine American Concept Cars That Pushed The Envelope Of Performance

    150 shares
    Share 60 Tweet 38
  • Track Review: Corvette ZR1 Proves 1,000 HP Doesn’t Need A Seven-Figure Price

    31 shares
    Share 12 Tweet 8
  • Porsche Unveils Three New 911 Variants

    512 shares
    Share 205 Tweet 128
duPont REGISTRY
duPont REGISTRY
  • About Us
  • Site Map
  • Subscriptions
  • Buy
  • Sell
  • News
  • Dealers
Account
  • Login
  • Dealers Sign In
duPont REGISTRY Group
  • duPont REGISTRY
  • Petrolicious
  • Sotheby’s Motorsport
  • Ferrarichat
  • Canossa
  • Cavallino
  • Supercar Owners Circle
Contact Us
  • Insurance +1-833-738-7668
  • Contact Support
  • Toll Free +1 800 233 1731
  • International +1 727 573 9339
  • 5972 NE 4th Avenue Miami, FL 33137 USA
  • Email
    media@dupontregistry.com
© 2025 DRIVEN LIFESTYLE. All Rights Reserved.
  • Terms & Conditions
  • Privacy Policy
  • Home
  • Buy
  • Sell
  • Dealers
No Result
View All Result
  • Cars For Sale
    • Sell My Car
    • Dealers
      • Dealer Details
      • Dealer News
    • Aston Martin
    • Bentley
    • BMW
    • Bugatti
    • Ferrari
    • Jaguar
    • Koenigsegg
    • Lamborghini
    • Land Rover
    • Maserati
    • McLaren
    • Mercedes-Benz
    • Pagani
    • Porsche
    • Rolls-Royce
  • Car News
    • Aston Martin News
    • Audi News
    • Bentley News
    • BMW News
    • Bugatti News
    • Ferrari News
    • Ford News
    • Jaguar News
    • Koenigsegg News
    • Lamborghini News
    • Land Rover News
    • Lotus News
    • Maserati News
    • McLaren News
    • Mercedes-Benz News
    • Pagani News
    • Porsche News
    • Rolls-Royce News
  • Reviews
  • Marine
    • XPEL Marine Installers
    • Yachts For Sale
  • Lifestyle
    • Aviation
    • Celebrity Cars
    • Events
    • Fashion
    • Gear
      • Gear For Sale
    • Real Estate
    • Watches
      • Watch News
      • Watches For Sale
  • Magazine
    • Subscribe
    • Issue Previews
    • In The Pages
    • Shop Issues
  • NEW CARS
  • Finance
  • Insurance
  • Advertise
  • Newsletter

Copyright © 2025 duPont REGISTRY.

No Result
View All Result
  • Cars For Sale
    • Sell My Car
    • Dealers
      • Dealer Details
      • Dealer News
    • Aston Martin
    • Bentley
    • BMW
    • Bugatti
    • Ferrari
    • Jaguar
    • Koenigsegg
    • Lamborghini
    • Land Rover
    • Maserati
    • McLaren
    • Mercedes-Benz
    • Pagani
    • Porsche
    • Rolls-Royce
  • Car News
    • Aston Martin News
    • Audi News
    • Bentley News
    • BMW News
    • Bugatti News
    • Ferrari News
    • Ford News
    • Jaguar News
    • Koenigsegg News
    • Lamborghini News
    • Land Rover News
    • Lotus News
    • Maserati News
    • McLaren News
    • Mercedes-Benz News
    • Pagani News
    • Porsche News
    • Rolls-Royce News
  • Reviews
  • Marine
    • XPEL Marine Installers
    • Yachts For Sale
  • Lifestyle
    • Aviation
    • Celebrity Cars
    • Events
    • Fashion
    • Gear
      • Gear For Sale
    • Real Estate
    • Watches
      • Watch News
      • Watches For Sale
  • Magazine
    • Subscribe
    • Issue Previews
    • In The Pages
    • Shop Issues
  • NEW CARS
  • Finance
  • Insurance
  • Advertise
  • Newsletter

Copyright © 2025 duPont REGISTRY.