By Michael Van Runkle – September 19, 2026
Review: Icon 4x4 Retro Chevy Truck Transformation
The entire restomod industry as we know it, from Singer Porsches to Eccentrica Lamborghinis, arguably traces back to a shop in Los Angeles known as Icon 4x4. Builder Jonathan Ward began restoring and modifying Toyota Land Cruisers in the 1990s, perfecting the process with an almost obsessive attention to detail before expanding to vintage Ford Broncos, Jeeps, and just about any classic car imaginable. Ward’s latest project blurs the line between the now-traditional restomod recipe and a brand-new vehicle, however. Dubbed the Chevrolet C Modern Retro Series, this line of trucks combined the style of a Chevy C10 or C20 from the 1960s, ’70s, and ’80s with the technology, reliability, and creature comforts of a brand-new Silverado 1500. Though other companies may have attempted similar efforts in the past, Icon’s compulsive perfectionism ramps up to an entirely different level, as I learned while spending a day with Ward learning about and driving the first completed build. “If you want to build something that’s fun when you’re in the mood for it, the traditional restomod is great,” Ward explained, right off the bat. “But when you have the opportunity to leverage hundreds of millions of dollars in heritage engineering and evolution from an OEM, it has its own unique challenges, but for truly a new car experience, this is a new way of building and frankly, the only way to go.” All of Chevrolet’s century-plus of knowledge goes into a modern Silverado, in this case a 1500-class chosen with the WT trim level. That means a 5.3-liter V8 rated for 355 horsepower and 383 lb-ft of torque paired to a 10-speed automatic transmission, with four-wheel-drive of course. But the modern trappings extend to ABS, towing hookups, wireless infotainment, and backup cameras, too. Somewhat luckily – or more accurately, due to engineering efficiencies – over the years and decades, half-ton and three-quarter-ton pickup frames remained almost the exact same size. Which means that the body of a C10 or C20 still drops onto the rails of a modern truck almost perfectly. Of course, actually integrating the entire vehicle smoothly is not a simple process, which is exactly where Ward’s own decades of experience comes into play. “I feel like the restomod space has become unhealthily crowded, because a lot of companies and a lot of capitalists saw margins and opportunities,” Ward said. “It's getting to the point that customers are losing faith because they don't know how to tell the properly structured, passion-based brands versus the opportunity-seeking brands. So I thought this was also an interesting way to skim the curd off the milk. Because this technically is so much more difficult to develop, it'll be much harder for those types of entities to follow us.” <- Gallery -> The truck I drove fits into Icon’s quintessential “Derelict” style, with a patinated finish inside and out versus the more spotless “Old School” series that more typically resembles the rest of the restomod industry. Ward bought the C10 as a whole truck from a man who owned it since the 1970s, so little unique touches trickle down from its true history, including the tie-downs that Icon kept on the bed walls. The mix of old and new stands out more after slipping behind the wheel. The thin steering wheel rim itself, usually so boatlike on old trucks, responds with perfect weight and precision – therein lies the Icon magic, since despite the resemblance to an old unit, Ward instead 3D-scanned and recreated the design with a slightly reduced diameter to match the modern steering system’s power assist. The job extended all the way to including a new collapsible center shank forward of the wheel and stalk to match modern safety standards despite the retro style. This C10 or Silverado (I never knew quite what to call the truck) requires no extended speech or instructions to just hop in and drive. And once underway, the smooth suspension with zero clunks or clattering over bumps and cracks in the road, no track bar thunks of older Broncos and Jeeps, and minimal body roll despite the 32-inch Toyo Open Country knobbies. Every detail reveals the build’s borderline incomprehensible completeness. As another example, Ward experimented with various mounting strategies and wound up selecting gel discs to mount the cab to the new frame, in an effort to reduce NVH (noise, vibration, and harshness) after performing some rust remediation in the rocker panels. Anywhere that Icon needed to swap on new parts, including those rockers, the shop then added patina to match the original truck’s aging aesthetic. But the stock reverse and taillights shone dimly compared to a new truck, which required a new circuit board and LED bulbs to match the rest of the new lighting – other than the headlights, which stick with trusty halogens and a glass lens to avoid the less tasteful blue tinge. I fiddled with Chevy’s onboard nav, CarPlay, and the backup camera, but not hitch assist. Ward also pointed out that the engine no longer features an electronic speed limiter nor cylinder deactivation, which customers should appreciate. He’s even debating a diesel option for the next-gen, but that depends more on Chevrolet’s decisions for the 2027 Silverado. “Really the biggest hurdle, that can’t be underestimated,” admitted Ward, “Is the electronics. To do it right, not with band-aids but with surgery, to keep everything truly interconnected and functioning without a ton of error codes and problems, that was an immense challenge.” Some of the details do stand out as slightly odd, or at least not quite up to the standards I typically expect from an Icon build. The cruise control buttons on the dash made managing the new steering stalk easier, but those who know Chevy will recognize a pad of buttons clearly cribbed off the more modern steering wheel itself. That’s the original position, though, behind the vintage-style faceplate, because style points never fit into the original WT trim’s design brief. Plus, even with extensive efforts to find perfect door and window seals, plus additional sound deadening throughout the cabin, the physical shape of the C10’s upright cab and mirrors means that a fair amount of wind rush begins to creep in above 55 miles per hour or so. If anything, the intrusion stands out all the more so precisely because everything else feels so modern, so sedate, so tranquil. We just cranked up the tunes via Bluetooth CarPlay and cruised down the highway happily. On the other hand, the C10/Silverado still includes plenty of the fun details Icon has become known for: the lizard motif on the hood, of course, but also an old gas cap retained not for filling up but instead for tucking the key in while out surfing or hiking. Under the hood, by contrast, everything looks sparkling and new – with Chevy QR codes so any dealer or shop can service the OEM parts. Only the wheel well liners took a bit of extra work to mate with the older bodywork and frame, as well as the windshield wiper reservoir that needed a different shape to fit within the revised bumper area. Part of the goal for a restomod based on a new truck also involves helping to cut costs, versus Icon’s typical investment in platforms including the more “typical” mandrel-bent Art Morrison chassis. This allows the Chevrolet C Modern Retro Series to start at $450,000 for a Derelict Series, or $500,000 for an Old School build. Those figures include the Silverado beneath the skin, but not the donor C10 or C20. Icon also plans to build a single “Omakase” version, a sort of chef’s choice for one lucky customer willing to hand over complete creative control on a truck completed to Ward’s undeniably unique vision. View All Chevrolet Trucks For Sale Images: Michael Van Runkle