Rolls-Royce brings its all-electric Spectre to Paris Fashion Week.
The world of couture is busy, as the Spring/Summer 2026 Menswear Paris Fashion Week has just come to a close. While menswear tends to draw less buzz in the fashion world than womenswear, this latest Paris Fashion Week has captured added attention, as it showcased the highly anticipated debut of Jonathan Anderson’s tenure as the Creative Director of Dior Homme after announcing the end of his iconic era at the helm of Loewe. However, other spectacles took place at the recent Paris Fashion Week, and one of those was the presence of Rolls-Royce, a universal symbol of opulence and a titan in automotive ultra-luxury.
Showcasing a similar dedication to luxury, craftsmanship, and artistry to many of the couturiers at Paris Fashion Week, the ultra-luxurious models from Rolls-Royce’s lineup consisted of a curated collection of Cullinan and Spectre examples that made appearances throughout the week, bringing guests to shows and afterparties, quietly turning heads with their timeless elegance.
Rolls-Royce has invited the fashion world into its automotive luxury for years, with models like the Cullinan – Inspired by Fashion that use couture-derived color palettes for an avant-garde twist on the Cullinan’s stately presence, as well as on the stunning Rolls-Royce Phantom Oribe of 2021, which was a bespoke example of the Phantom that resulted from a collaboration between Rolls-Royce and none other than one of the world’s most exclusive and premier names in fashion: Hermès, and the Rolls-Royce Phantom Syntopia, an incredibly ambitious and detailed bespoke variant of the Phantom, designed in collaboration with Iris van Herpen to evoke the designer’s captivating haute couture creations. At this year’s Spring/Summer Menswear Paris Fashion Week, Rolls-Royce brought its automotive excellence to the runway.
Image Source: Rolls-Royce Motor Cars