Presented by Prodrive.
A blend of art and performance, in a striking piece of home sculpture.
While the dream of racing supercars and hypercars on track poses a difficult task for the vast community of passionate automotive enthusiasts, advancements in technology now allows anyone to race virtually from the comfort of their home or office. The team of professionals at Prodrive, who specialize in bettering the world of motorsports, are now offering a truly unique virtual driving experience with what they refer to as “The world’s most beautiful racing simulator.” The Prodrive Racing Simulator satisfies the need for speed and adds contemporary design stylings to any environment.
Conceived during the early days of COVID-19 when we were all quarantined at home, ex-Jaguar designer Ian Callum partnered with the Prodrive team to showcase the simulator partly as a piece of modern furniture. Taking on a shape that could be said to resemble the outline of a race track, Prodrive’s minimalistic simulator features 16 layers of birch encased in a high gloss black that derives inspiration from grand pianos. The sleek structure houses a carbon monocoque, driver seat, screen, steering wheel, and pedal box.
Stepping inside the Prodrive racing simulator will immediately transport you into the cockpit of a state-of-the-art professional race car for an immersive driving experience. The driver-oriented setup presents a leather sport-style bucket seat with all designated controls in arm’s reach, including buttons that adjust the pedal position for the perfect fit. The comfortable layout embodies the ultimate setup for long endurance races around iconic grids like Le Mans and the Nürburgring.
The realistic feeling of precise driving is achieved through a Precision SIM steering wheel and Simcube steering motor, which couples perfectly with the mechanical pedal box. With over 30 years of experience applied to its engineering, its ultra-responsive system picks up acceleration, braking, and cornering throughout every turn. Once they have registered their interest, customers will be invited to Prodrive’s Banbury headquarters, where alongside touring the company’s world-class motorsport and technology operations they will get to try the simulator first-hand in its showroom. Then, as part of the service, Prodrive will install the simulator with customers in their own homes. The Prodrive Racing Simulator is currently available directly from Prodrive with a price tag of $60,000 plus taxes and delivery charges.