Porsche and Soho House are joining forces for a unique collaboration that will inspire creatives across Europe. Over the next three years, members of the exclusive private club will have the opportunity to engage with the Porsche world through a series of innovative experiences. Plans include workshops, art competitions, and a not-to-miss House Summit at Soho Farmhouse in Oxfordshire. Robert Ader, CMO of Porsche, believes the synergy between the two brands will cultivate a lively exchange of ideas. The first evidence of this partnership is Porsche’s sponsorship of the Creator Category at the Soho House Awards. The winner will have the opportunity to participate in prestigious events, including The Art of Dreams and the Porsche Scopes series.
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Jonathan Heaf, Chief Content Officer at Soho House, sees the partnership as a chance to deliver something unique. With Porsche’s exceptional products and bold creativity, they’re set to transform physical spaces and beyond. Founded by Nick Jones, Soho House has been a hub for creatives for over 25 years. With 80,000 members across 22 locations in eleven countries, this partnership is sure to drive a creative revolution in the European scene. Stay tuned to witness the artistic sparks fly. View all Porsche models currently for sale on duPont REGISTRY by clicking the link below.
Sources: Porsche
