TAG Heuer partners with Thélios for an innovative luxury eyewear line, set to redefine the industry standards.
Distinguished as a Swiss luxury watchmaker renowned for its exceptional timepieces and precision craftsmanship, TAG Heuer is back on an exciting journey into the world of high-end eyewear in partnership with LVMH’s eyewear expert, Thélios. The collaboration signifies TAG Heuer’s commitment to blending performance, style, and innovation in creating eyewear that integrates seamlessly into professional, sporting, and everyday lifestyles. TAG Heuer’s CEO, Frédéric Arnault, highlights the brand’s ambition to disrupt and set new standards in the eyewear category, aiming to expand its reach to a broader audience.
TAG Heuer’s initial entrance into eyewear in 2002 was marked by notable models like Reflex and 27°, which gained global recognition. This journey showcased TAG Heuer’s dedication to innovation and breaking boundaries in eyewear design. Alessandro Zanardo, CEO of Thélios, acknowledges the excitement surrounding TAG Heuer’s return to eyewear. He highlights the brand’s alignment with Thélios’ values of excellence, high-end design, and precision. The collection, which will redefine functional and elegant eyewear, is set to be unveiled during the LVMH Watch Week on January 29th, 2024, and will have a dedicated launch event in Milan on February 1st, 2024. This partnership marks a significant step in TAG Heuer’s journey, continuing to redefine industry standards and leaving a lasting impact on luxury eyewear. Shop all luxury TAG Heuer timepieces and accessories by clicking the link below.
Source: TAG Heuer
