IWC Schaffhausen continues to push the boundaries of traditional watchmaking with an all-new material!
Alongside being one of the most successful F1 racing drivers in history, Sir Lewis Hamilton also stands out as a fashion-forward celeb who appreciates the finer things in life. The Mercedes-AMG Petronas F1 team lead is often the face for fashion reveals and luxury watch debuts, even securing a role as a brand ambassador for the haute horologists at IWC Schaffhausen. After helping launch automotive-inspired watches like the exclusive Pilot’s Watch Chronograph 41 Edition ‘Mercedes-AMG Petronas Formula One Team’ and the $160k Portugieser Tourbillon, Lewis Hamilton is proud to continue the tradition by being the first to wear IWC Schaffhausen’s all-new fully luminous ceramic concept watch.
Lewis was spotted at the Monaco Grand Prix wearing the Ceralume concept watch while scootering throughout the paddock before the race. For nearly forty years, IWC Schaffhausen has been at the forefront of ceramic watch innovation. The realization of this innovation is IWC’s experimental division XPL’s fully luminous ceramic concept watch, featuring a Ceralume case, luminescent dial, and rubber strap enhanced with Super-LumiNova pigments. The latest milestone in IWC’s ceramic journey is Ceralume. The revolutionary material, developed through a patented manufacturing process, combines ceramic with high-grade Super-LumiNova pigments. In tests, Ceralume watch cases have emitted a vibrant blueish light for over 24 hours in dark conditions. As IWC Schaffhausen continues to perfect its new Ceralume concept watch, stay tuned into duPont REGISTRY for more updates and release info. View all luxury watches for sale on duPont REGISTRY Discovery by clicking the link below.
Source: IWC Schaffhausen
