The Super Bowl Champion returns to the game’s biggest stage wearing a true showstopper.
Even more distinguishable than its collection of luxury watches is Jacob & Co.’s long-standing friendships with the biggest names in sports, music, and entertainment, with more than three decades of history as the go-to jeweler. Whether it’s designing a $7 million Billionaire watch for Jake Paul’s fight against Mike Tyson or teaming up with Cristiano Ronaldo for an exclusive CR7 collection, it’s clear that Jacob Arabo is a reigning champ in the watch world. Last night, the NYC-based watchmaker enjoyed some serious airtime on the NFL’s biggest stage as Tom Brady wore a jaw-dropping Jacob & Co. watch while commentating during the 2025 Super Bowl.
While all eyes were on the Philadelphia Eagles as they dominated the Kansas City Chiefs for their second Super Bowl title, Brady’s exclusive Caviar Tourbillon also earned some screen time as it quickly went viral on social media. Jacob & Co.’s Caviar Tourbillon features a robust 47mm 18k rose gold case covered in 224 baguette-cut gems, all of which are hand-set by artisan watchmakers. In addition to a crown embedded with 16 more gems and a large rose-cut gem, the dial itself shows off a series of concentric rows using 130 more matching precious stones. Adding an extra touch of elegance to Tom Brady’s Caviar Tourbillon, Jacob & Co. incorporated a luxurious brown alligator leather strap and matching 18k rose gold buckle. But Brady wasn’t the only one wearing a Jacob & Co. watch last night. Philadelphia Eagle Saquon Barkley also wore an eye-catching Astronomia Solar as he walked into the stadium before the big game.
Source: Jacob & Co. Instagram
