In a world filled with luxury watches that take on a similar look and feel, URWERK stands out as a brand that continues to push boundaries with bold designs and state-of-the-art technology. Resembling something you’d see in outer space, the UR-SATELLITE series remains a pinnacle collection as it constantly evolves with new materials and movements. Adding some color to its lineup, URWERK is proud to announce the release of its all-new UR-230 Polaris.
The URWERK UR-230 Polaris introduces a fresh look with its white fiberglass and ceramic case, dramatically changing from the brand’s typical dark tones. The new material balances the toughness of traditional ceramics with added impact resistance from fiberglass, making it durable and lightweight. Inspired by space-age aesthetics like Kubrick’s 2001: A Space Odyssey and NASA’s Apollo missions, the watch pairs its pure white case with a deep black UR-7.30 movement for the perfect contrast.
Fitted with a comfortable white vulcanized rubber strap, the UR-230 Polaris blends style and comfort. The new release features URWERK’s signature satellite time display and retrograde minute hands, with dual turbines to protect the movement and fine-tune airflow. These details guarantee the UR-230 stands up to daily wear while maintaining its accuracy. The UR-230 Polaris is now available for $150,000 through URWERK.
Source: URWERK
