Porsche and its customers remain resilient amidst supply chain troubles.
2022’s first quarter was, as it was for most auto manufacturers, tough for Porsche. Compared to last year, US deliveries are down by nearly 25%, at 13,042, but this happens as worldwide, supply chain and transit issues put automotive brands all over the world in a pinch to make, ship, and deliver cars. However, Kjell Gruner, President and CEO of Porsche Cars North America, says that the brand internationally is “working tirelessly… to overcome the supply challenges affecting the wider automotive industry,” and that Porsche’s North American dealer network is also working to make the customer experience the best it can be in the midst of the crisis.
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Corroborating Porsche’s typical trends, the Porsche Macan and Cayenne were the most delivered models in the quarter, with 4,772 Macans being delivered, and 2,653 new Cayennes going to customers. Since the introduction of the model, the all-electric Porsche Taycan has rivaled the iconic 911 in terms of sales, sometimes outselling it. While the 911 came out on top this quarter with 2,123 deliveries, the Taycan followed close behind at 1,925. While Porsche struggled with deliveries this quarter, it wasn’t out of any lack of love for the brand, and hopefully, things pick up soon.
Source: Porsche
