Bentley reimagines its historic home for a new Design Studio.
With over a century of history, Bentley has a cherished heritage as well as a rapidly evolving lineup of elegant ultra-luxury vehicles with ambitious new plans on the horizon. Recently, it teased the beginning of a new chapter in its venerated legacy by unveiling a new version of its iconic Winged B emblem, only the fifth version of the legendary logo in the manufacturer’s history.
Now, that new emblem is proudly emblazoned at the front of Bentley’s new Design Studio, which is a conversion of one of the oldest and most iconic parts of Bentley’s historic home in Crewe, England. The exterior fascia of the building, which has been restored and revised, originally dates back to the 1930s, the relative dawn of Bentley’s long and storied past.
The new home of Bentley Design originally served as Bentley’s “front of house,” and as another touch that nods to its celebrated near-century-long history is the restoration of the original brass stairwell from the 1930s, which has since been adorned with a plaque honoring its historical significance. As Bentley opens its new Design Studio at Crewe, a new Bentley concept car is emerging, further cementing the path that the historic ultra-luxury manufacturer is set to go down in the near future.
Image Source: Bentley Motors
