Skip to content
 
Lacoste and Alpine Unveil a Bold A290 Rallye One-Off

By Khris Bharath –  June 30, 2026

Lacoste and Alpine Unveil a Bold A290 Rallye One-Off

Lacoste and Alpine revealed a one-off A290 Rallye, alongside a co-branded capsule collection, marking the second major fashion partnership for the French automaker in recent months. Back in May this year, Alpine announced Gucci as the title partner of its 2027 Formula 1 program. This latest project instead explores Alpine's competition heritage through one of France's most recognizable fashion houses, with a car that sits within a French rallying lineage that goes back decades. The Alpine A110 from the 1960s remains one of rallying’s all-time greats. Dubbed "Beware of the Crocodile," the one-off is based on the A290 Rallye, which is Alpine's most competition-focused version of the all-electric A290, developed for customer rallying. It features a reinforced chassis, rally-specific suspension, wider tracks, upgraded brakes, and dedicated competition software calibration, turning the compact electric hatchback into a purpose-built rally machine.  <- Gallery -> The white bodywork carries Alpine and Lacoste logos, including backlit ones where you’d typically find rally lights upfront, with the raw carbon finish prominently visible on both bumpers. But the highlight by far is the translucent, ruby-red crocodile head that appears to sit atop the rear parcel shelf, the most literal expression of the Lacoste partnership on the entire car. Other highlights include the Lacoste name spelled out in the front bumper, along with color-matched white wheels, which further help this one-off stand out. Step inside and the tone shifts entirely: a monochrome red cabin, drawn directly from the red of Lacoste's crocodile logo. Lacoste's signature petit piqué fabric covers the seats and door panels, embroidered by Potencier, the workshop responsible for the brand's iconic polo shirt crocodiles, while 3D-printed lattice structures from ERPRO reduce weight in the rally seats without sacrificing comfort.  The aforementioned capsule collection, including Polo shirts, T-shirts, lightweight technical pieces, and accessories, combines Lacoste's petit piqué heritage with Alpine's motorsport detailing, translating the car's red-and-white livery and crocodile branding. This collaboration, though, extends beyond the car itself. A short film titled "The Test" stars Pierre Niney, Lacoste ambassador and co-founder of Ninety Films, alongside current BWT Alpine Formula One driver and fellow Lacoste ambassador, Pierre Gasly. With 290 crocodiles reportedly hidden throughout the design, this one-off A290 Rallye combines Alpine's motorsport heritage and French motorsport tradition with contemporary fashion. View All Supercars and Exotic Cars for Sale  Images: Alpine

Gucci Enters Formula 1 In 2027 As Title Partner Of Alpine

By Tyler Rampersaud –  May 27, 2026

Gucci Racing Enters The Formula 1 Grid In 2027

Gucci is one of the most iconic, celebrated, and historic fashion houses in the world, with couture that has defined eras and a decades-long standing as a mainstay in pop culture. However, the legacy brand has entered a bold new era under the artistic direction of Demna Gvasalia, known previously for his iconoclastic tenure at Balenciaga, and for a house he founded, Vetements. Demna’s recent appointment as Artistic Director of Gucci was major news throughout the fashion world, and in the role, he’s already created several head-turning moments for the brand, like its recent Resort 2027 runway show, which took over Times Square in New York and had Tom Brady, among other celebrities, walk the runway. The latest move from Gucci, however, is especially interesting, as the Italian luxury house will be entering the Formula 1 grid come 2027. Dubbed “Gucci Racing,” the foray into motorsport comes through Gucci’s Title partnership of the Alpine Formula 1 racing team. Automotive collaboration is no stranger to Gucci, as the brand helped create a rare special edition Cadillac Seville in the late ‘70s and early ‘80s, and also worked with Fiat in the early 2010s on a luxe Gucci variant of the iconic Fiat 500. View this post on Instagram A post shared by GUCCI (@gucci)   During his time with Balenciaga, Demna also launched a collaboration with Lamborghini, including ready-to-wear and a Lamborghini version of one of the house’s iconic handbags. The ‘Gucci Racing Alpine Formula One Team,’ as it will be called from the 2027 season, however, promises to be an even greater effort. It’s the first time a luxury fashion house will be the title partner of a Formula 1 team, and Gucci Racing is set to be a “new business and experiential platform built around the values of performance, precision, discipline and excellence at the intersection of luxury and sport.” Set to compete in Gucci colors, the collaboration was announced with a covered F1 race car, and the cover features Gucci’s iconic combination of black and gold, as well as its signature red and green webbing. With over a hundred years of history as a luxury fashion empire, and Alpine’s own decades of motorsport legacy with some of racing’s greatest icons, the new Gucci Racing partnership with Alpine promises to bring even more excitement to the Formula 1 grid come the 2027 season. View All Luxury & Exotic Cars For Sale Image Source: Alpine

Live Auctions