
One such bidder, an Emirati businessman by the name of Arif Ahmad Al Zarouni paid a whopping 18 million dirhams (nearly $5 million U.S.) for the Shajah Number 1 plate. The bid for the No. 1 plate started at 1 million dirhams (approximately $3.6 million U.S.)
Gulf News Transport reported the event was a major hit, and organizers struggled to control the crowds and the bidding. Winning plates were in extreme demand, many of them selling for hundreds of thousands to millions of dollars.