One of the world’s largest and most historic cities, London is also home to one of the most iconic luxury hubs in the world: Mayfair. Places like the Claridge’s Hotel, Savile Row, and more have made Mayfair’s panache known across the globe, and the latest is Aston Martin’s new Q London. Opened on October 1, the new Aston Martin Q London is the luxury British performance manufacturer’s flagship dealership, located in Mayfair’s iconic Berkley Square.
The prestigious address highlights Aston Martin’s relationship with Berkley Square, which dates back 75 years, and accordingly, the centerpiece of Q London is Aston Martin’s bespoke specification experience: Q. Made for the most discerning Aston Martin customers, Q offers anything from unique stitching, upholstery, and exterior colors to ultra-exclusive, limited-production models like the latest Valen, the Valour, and Valiant, and even one-offs like the Victor. At Q London, customers have the opportunity to have a direct relationship with Aston Martin’s Q division, as well as explore the incredible library of options available to turn an Aston Martin into a stunning personal statement.
About the new flagship dealership, Adrian Hallmark, CEO of Aston Martin, said, “Aston Martin Q London will play a uniquely important role in the world of Aston Martin. Not only does this dramatic and elegant space offer an excellent backdrop for our product range, but it gives us a prominent window in one of the world's most pre-eminent luxury shopping destinations. We are delighted to be continuing our partnership with H.R.Owen, and I look forward to many more customer-facing events and activations in Mayfair.”
<- Gallery ->
The grand opening of the location coincided with the debut of the new Aston Martin DBX GT, a refined, luxurious variant of Aston Martin’s Super SUV. Alongside Q New York in Aston Martin’s portfolio of Q locations, the London facility offers space for vehicle display, informal meetings, private consultations, and events across two floors. Portland stone with the Aston Martin winged logo adorns the façcade, while the architecture and style remain similar to Q New York, which is located on Park Avenue.
Operated by H.R. Owen, the opening of Q London marks a milestone and continuation of the relationship between Aston Martin and H.R. Owen. H.R. Owen’s CEO, Ken Choo, commented, “Aston Martin Q London represents an important milestone for our Group. Mayfair is home to some of the finest automotive retail experiences in the world, and we are proud to bring Aston Martin back into this exceptional address alongside our other prestigious showrooms. This new location, together with our Wandsworth aftersales facility, underlines our long-term commitment to offering clients the very best of British luxury motoring.” Bringing its flagship luxury experience to one of the most important cities in its history and in the world, the new Aston Martin Q London location is a new home for the pinnacle of bespoke Aston Martin luxury.
View All Aston Martin For Sale
Image Source: Aston Martin