Aston Martin teams up with Tom Holland’s alcohol-free beer brand BERO.
Aston Martin just announced a new three-year partnership with BERO, the alcohol-free beer brand founded by award-winning UK actor Tom Holland and CEO John Herman. The collaboration, born during a meeting at the 24 Hours of Le Mans, links two British names that share a passion for heritage and craftsmanship. For Aston Martin, it marks an unexpected yet meaningful partnership with a brand that mirrors its quality and detail.
While BERO may be rooted in the beverage world, the tie to Aston Martin certainly broadens its horizon for future collabs. Aston's legacy of hand-finished interiors, aero artistry, and track-inspired performance resonates with BERO's meticulous brewing process, one that uses handpicked grains and balanced hops to craft a premium alcohol-free beer. It's about two British brands aligning around a shared DNA of doing things the right way, not the easy way.
Of course, the celebrity angle adds another layer of stardom. Tom Holland's involvement brings a personal story to the mix, one shaped by his own sobriety journey and long-standing admiration for Aston Martin. His role in co-founding BERO gives the collaboration an authentic edge. Over the next three years, BERO will appear across Aston Martin's worldwide events, content campaigns, and exclusive owner experiences, with talk of more collabs already on the horizon. While the exact details are still under wraps, both brands have hinted that whatever comes next will celebrate their respective crafts. As Aston Martin's Chief Creative Officer, Marek Reichman explained, both brands share "a pursuit of refined experiences."
Source: BERO x Aston Martin
