Skip to content
 
UFC’s Dana White Secures Two Ram Trucks With a $1.5 Million Charity Bid at Barrett-Jackson’s Las Vegas Auction

UFC’s Dana White Secures Two Ram Trucks With a $1.5 Million Charity Bid at Barrett-Jackson’s Las Vegas Auction

Two generations of Ram performance shared the block on the 25th anniversary of 9/11 in support of Folds of Honor and the UFC Foundation

- Advertisement -

UFC President and CEO Dana White placed the winning bid of $1.5 million for two one-of-one Ram performance trucks on day two of Barrett-Jackson's Las Vegas Auction this past Friday, having arrived to help drive bidding on the charity lot. He joined Barrett-Jackson Chairman and CEO Craig Jackson on the auction block as the trucks were offered as one lot. Bidding opened at $600,000 and kept climbing, quickly getting into seven figures before the gavel finally dropped at $1.5 million. White, who said he would also participate, was the winning bidder.

The auction took place on September 11, exactly 25 years after the 2001 attacks. Jackson reflected on the date's significance, noting the lives lost and the first responders and others who came to their aid, which made the occasion especially meaningful for supporting military and first-responder families.

“Barrett-Jackson has a long history of uniting automotive passion with incredible charitable causes. Partnering with global powerhouses like Ram, UFC and RealTruck allows us to amplify our fundraising efforts. Having Dana White bring his unmatched energy to our Las Vegas auction.”  - Craig Jackson, Barrett-Jackson Chairman and CEO.

The centerpiece of the pair is the first retail-production (Lot #3000), a 2027 Ram 1500 Rumble Bee SRT, VIN 001, pulled off the line for a one-off treatment by Ram's design team and SRT's Direct Connection group. In standard form, its supercharged 6.2-liter HEMI V8 produces 777 horsepower, enough for 0-60 mph in 3.4 seconds and a targeted 170-mph top speed. This truck is also equipped with a Direct Connection 3.0-liter supercharger upgrade capable of more than 900 horsepower, plus a Magnaflow stainless steel exhaust, along with the option to choose a custom paint scheme.

The second truck was (Lot #3001) a 2005 Dodge Ram 1500 SRT-10 customized by RealTruck and built by ProMotorsports with Mark Trostle, vice president of Ram, SRT, and Mopar Design. Powered by the Dodge Viper’s 8.3-liter V10, the SRT-10 produces 500 horsepower and famously established a Guinness World Record for production-pickup speed at 155 mph. RealTruck further added that the SRT-10 served as the design inspiration for the Rumble Bee. 

“The opportunity to support these great causes while bringing together two of the most exciting trucks in Ram history is an honor. Together, they celebrate American performance, American ingenuity and the resilient spirit that has carried this country through every challenge” - Tim Kuniskis, head of American Brands and SRT Performance at Stellantis.

Barrett-Jackson waived all fees and commissions, with 100 percent of the hammer price divided equally between the Folds of Honor Foundation and the UFC Foundation. Folds of Honor provides educational scholarships to families of fallen or disabled military service members and first responders, while the UFC Foundation’s share will support Hispanic charities.

View All Exotic and Luxury Cars For Sale 


Images: Barrett-Jackson

Khris Bharath



Live Auctions