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Bentley Names Priyanka Chopra Jonas as Its Latest Global Ambassador

Bentley Names Priyanka Chopra Jonas as Its Latest Global Ambassador

A global celebrity with a 25-year career across Bollywood and Hollywood brings a cross-continental perspective as Bentley expands its ambassador program around storytelling

Bentley has confirmed Priyanka Chopra Jonas as its newest global brand ambassador. The announcement comes alongside a new campaign, captured by Greg Williams, that adopts a more personal and cinematic approach.

Priyanka’s trajectory into this role reflects a career that spans continents. She first rose to prominence in Bollywood, becoming one of India’s most recognized and highest-paid actors, with multiple National Film Awards and Filmfare Awards to her name.

Her early work established her range across drama and commercial cinema, while her transition to Hollywood introduced her to Western audiences. Her lead role as Alex Parrish in Quantico on ABC marked a milestone, making her the first South Asian actor to headline a major American network drama. Publications such as Time and Forbes have consistently recognized her influence, naming her among the world’s most impactful and powerful women.

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She operates across multiple disciplines as an actor, producer, New York Times best-selling author, entrepreneur, and investor. Her role as a UNICEF Goodwill Ambassador further extends that influence, with a focus on education and children’s welfare, using her platform to drive measurable impact.

The accompanying film, set to debut in the coming weeks, leans into this format. Shot at Sony Studios in Los Angeles, the ad campaign places Priyanka in a setting she knows well. The environment is stripped back and conversational, offering personal insights into her life and creative outlook, with a Bentley Continental GT in the background.

“I’ve always been drawn to Bentley’s commitment to craftsmanship and storytelling because there’s an intentionality behind every detail that feels rare. As someone who lives for the creative energy of being on set, this collaboration felt instinctive. It’s about shared values, but also about a shared appreciation for the process behind what we create.” - Priyanka Chopra Jonas.

“Priyanka brings a fresh energy and authentic perspective that aligns with Bentley. The film’s relaxed style allows her voice and personality to come through naturally, creating something more authentic than traditional advertising,” said Ben Whattam, Marketing Director at Bentley Motors.

Her appointment also expands Bentley’s ambassador program, joining existing collaborators such as Mai Ikuzawa and Lucien Laviscount. The British brand is building a network of individuals who operate across industries, each contributing a distinct perspective.

Khris Bharath