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Bentley & The Gstaad Guy Unveil The New Bentayga EWB Chalet Edition

By Tyler Rampersaud –  May 13, 2026

New Bentley x Gstaad Guy Bentayga EWB Chalet Edition Unveiled

Over a century of history has cemented Bentley’s position in the automotive industry as a manufacturer of some of the world’s most luxurious, beautiful, powerful, and exclusive cars, with impressive engineering, opulent design, and bleeding-edge innovation. After roughly a decade on the market, the Bentley Bentayga has become one of the most popular and celebrated Bentley models, and the Bentayga itself has evolved over the years, with an available hybrid powertrain and an extended-wheelbase variant. The Bentley Bentayga EWB serves as the basis for Bentley’s latest creation, which was made in collaboration with social media personality the Gstaad Guy. Known for his videos with a humorous perspective on luxury lifestyles, the new collaboration is the Bentley Bentayga EWB Chalet Edition, a Bentley Mulliner creation designed to capture the ideal alpine aesthetic as an everyday companion for a Swiss luxury lifestyle. A limited edition collection of the Bentayga EWB Azure, the Chalet Edition features a four-seat layout, focused on providing maximal comfort and a wellness-focused experience. Saddle leather upholstery, tweed details, diamond quilting, Liquid Amber open-pore wood veneers, and other stunning details make the interior of the Chalet Edition a sumptuous oasis with a decidedly Alpine style. The Gstaad Guy’s emblem and other details related to his social media presence are subtly placed throughout. <- Gallery -> Meanwhile, the exterior is finished with Light Tudor Grey paintwork, which is hand-applied over 60 hours of work. Bronze and Fireglow accents add to the bespoke craftsmanship in the commission. Available exclusively through Bentley Mulliner, the new Bentley Bentayga EWB Chalet Edition is a perfect intersection of Bentley’s ultra-luxury legacy and The Gstaad Guy’s unique perspective on alpine opulence. View All Bentley Bentayga EWB For Sale Image Source: Bentley Motors

Bentley Names Priyanka Chopra Jonas as Its Latest Global Ambassador

By Khris Bharath –  April 10, 2026

Bentley Names Priyanka Chopra Jonas as Its Latest Global Ambassador

Bentley has confirmed Priyanka Chopra Jonas as its newest global brand ambassador. The announcement comes alongside a new campaign, captured by Greg Williams, that adopts a more personal and cinematic approach. Priyanka’s trajectory into this role reflects a career that spans continents. She first rose to prominence in Bollywood, becoming one of India’s most recognized and highest-paid actors, with multiple National Film Awards and Filmfare Awards to her name. Her early work established her range across drama and commercial cinema, while her transition to Hollywood introduced her to Western audiences. Her lead role as Alex Parrish in Quantico on ABC marked a milestone, making her the first South Asian actor to headline a major American network drama. Publications such as Time and Forbes have consistently recognized her influence, naming her among the world’s most impactful and powerful women. <- Gallery -> She operates across multiple disciplines as an actor, producer, New York Times best-selling author, entrepreneur, and investor. Her role as a UNICEF Goodwill Ambassador further extends that influence, with a focus on education and children’s welfare, using her platform to drive measurable impact. The accompanying film, set to debut in the coming weeks, leans into this format. Shot at Sony Studios in Los Angeles, the ad campaign places Priyanka in a setting she knows well. The environment is stripped back and conversational, offering personal insights into her life and creative outlook, with a Bentley Continental GT in the background. “I’ve always been drawn to Bentley’s commitment to craftsmanship and storytelling because there’s an intentionality behind every detail that feels rare. As someone who lives for the creative energy of being on set, this collaboration felt instinctive. It’s about shared values, but also about a shared appreciation for the process behind what we create.” - Priyanka Chopra Jonas. “Priyanka brings a fresh energy and authentic perspective that aligns with Bentley. The film’s relaxed style allows her voice and personality to come through naturally, creating something more authentic than traditional advertising,” said Ben Whattam, Marketing Director at Bentley Motors. Her appointment also expands Bentley’s ambassador program, joining existing collaborators such as Mai Ikuzawa and Lucien Laviscount. The British brand is building a network of individuals who operate across industries, each contributing a distinct perspective.

New Bespoke Bentley Continental GTC Revealed For International Women’s Day

By Tyler Rampersaud –  March 06, 2026

Three Women In Music Design A Bespoke Bentley Continental GTC

In March 2025, three exceptional women in music came together at the home of Bentley Motors in Crewe, England, to design a bespoke Bentley Continental GTC. Anna Lapwood, conductor and organist, Tina Guo, cellist and composer, and Sister Bliss from the group Faithless joined Mulliner to create a bespoke Bentley that combines their ideas and inspirations in a harmonious, stunning creation with Bentley’s incredible luxury artisan craftsmanship. Now that the build has been completed, it will join Bentley’s fleet soon, before which it will debut at a female-focused cars and coffee event to be held on International Women’s Day at Bicester Motion, held in collaboration with What She Drives. Lapwood’s incredible talent in combining classical and modern music in her performance has been part of collaborations with artists like Raye, Bonobo and Benedict Cumberbatch. Guo has been nominated for a Grammy award, performing solo for the scores of films like Sherlock Holmes, Dunkirk, and Inception, and has recently performed for other projects like DUNE, DUNE 2, Gran Turismo, Top Gun: Maverick, Dragon Age: The Veilguard, Call of Duty: Black Ops 6 and Avatar: Frontiers of Pandora, and even co-composed the main theme of Wonder Woman with Hans Zimmer. Sister Bliss has performed with Faithless since its founding, with a 30-year career comprised of eight albums, six top-ten singles, over 20 million records sold, and over a billion streams globally. A trailblazer for female DJs, Sister Bliss is a mainstay at festivals and one of the most celebrated dance artists in the music world. <- Gallery -> The car, a bespoke Bentley Continental GTC, features various bespoke touches from Mulliner, representing the artistic vision and perspectives of each of the three musicians who contributed to its design. The exterior is finished in a satin-finish Peacock paintwork, with accents in Tornado Red. Inside, Imperial Blue is paired with accents in Gold and Pillar Box Red, with contrast stitching and veneer in Copper Stone adding to the ultra-luxury design. The real stone veneer reminded Tina Guo of her recent work in tribal music. Sister Bliss contributed a soundwave design to the car, a Bentley first, which is applied to the seats and doors, the tonneau cover for the convertible top, the treadplates, and in an animated welcome lamp. Anna Lapwood’s unique contribution came in the form of Bentley’s signature air vent “organ stop” controls, which, as an organist, she particularly resonated with. In the new bespoke Continental GTC, the organ stops are finished in 24-karat gold. The finishing touch is a plaque on the center console, which features a Spotify code that can be scanned to get to a playlist curated by Lapwood, Guo, and Sister Bliss. With Bang & Olufsen audio, the bespoke Continental GTC is the perfect place to enjoy the music. After its International Women’s Day debut and its time with the Bentley press fleet, the new bespoke car will be sold as a collector-worthy showcase of bespoke luxury and the excellence of three incredible women in the music industry. View All Bentley Continental For Sale Image Source: Bentley Motors

Lucien Laviscount, Global Ambassador, stands behind a vintage Bentley at an outdoor event, with an ambulance and modern buildings in the background.

By Khris Bharath –  October 22, 2025

Bentley Names Lucien Laviscount As Global Ambassador

Bentley has officially named British actor Lucien Laviscount as its newest global brand ambassador, signaling a fresh chapter for the Crewe-based marque. You probably know Laviscount from Emily in Paris, but beyond Netflix fame, he’s fast becoming a face of modern British luxury. While he now drives a bespoke Mulliner Continental GT Speed in Onyx, featuring a Beluga and Fern Green interior with Galaxy Stone veneers, Laviscount recalls why he admires the British marque. “My first memory of seeing a Bentley in the wild was while playing football in the back streets. Everyone just stopped. Growing up in Burnley taught me the value of hard work, taking pride in everything you do, and leading with integrity. Those early years laid the foundation for who I am today. Becoming a brand ambassador for Bentley is deeply personal. It’s a moment that reflects where I come from and everything I’m working towards.” During his recent tour of Bentley’s headquarters in Crewe, England, Laviscount said he was deeply impressed by the craft and the people behind the marque. Meeting with families who’ve worked at Bentley for multiple generations left him inspired by their dedication and heritage, and how the brand has retained such strong family values throughout its 106-year history.  At this year’s Goodwood Festival of Speed, Lucien took the wheel of the legendary Bentley Speed 6 up the famous hill climb and later joined the brand’s growing culture and coffee community at the Duke of London, celebrating the Bentley x Joe & the Juice collaboration.  “Bentley has always been famous because of its customers, since the extraordinary Bentley Boys and Girls of the 1920s. Today they are equally extraordinary, and Lucien will help us celebrate this unique community and legacy.”- Ben Whattam, Bentley’s Global Marketing Director. In addition to his new role with Bentley, Laviscount is also the global face of Dolce & Gabbana Men and an ambassador for Formula E. His creative reach across fashion, entertainment, and motorsport makes him a natural fit to serve as the brand ambassador for one of the world’s most storied automotive brands. Besides the current lineup, as Bentley looks towards its next generation of flagship models, likely influenced by the EXP 15 concept unveiled earlier this year at the brand’s new design studio, Laviscount will play a key role in Bentley’s broader strategy of connecting design, culture, and craftsmanship of its electric and hybrid future. View All Bentleys For Sale Images: Bentley

In a dimly lit showroom, a white Bentley Bentayga with color-changing illuminated patterns takes center stage, surrounded by branding and abstract designs on the walls.

By Tyler Rampersaud –  December 09, 2024

Bentley x Bang Bang Debut New One-Off Color-Changing Bent...

The ink is dry on Bentley’s latest collaboration. While Bentley is well-known for its ultra-luxurious vehicles with stunning details, elegant design, fine materials and incredible driving character. However, through Bentley’s Mulliner bespoke department, the personalization factor of Bentley’s coveted luxury vehicles is incredibly strong. With an incredible library of colors, materials, and finishes available, the possibilities of creating personal statements through Mulliner are virtually limitless, let alone what Mulliner can do with bespoke vehicles. During this year’s Miami Art Week, a new collaboration from Bentley unfolded, with a bespoke vehicle at its center. That collaboration is with famed tattoo artist Bang Bang, and it uses innovative technology for a creative vicual effect on Bentley’s icnoic ultra-luxury SUV: the Bentayga. After recently debuting a groundbreaking “Magic Ink” tattoo ink, Keith “Bang Bang” McCurdy collaboratively designed a new one-off with Bentley that mimics its effect. The “Magic Ink” allows users to “turn on” and “turn off” their tattoos by exposing it to specific wavelengths of light. In the collaboration, the artwork featured on the bespoke collaborative car is able to change its appearance in white and UV light, sharing its dynamixm with the famed, high-tech “Magic Ink” tattoos. Revealed at Miami Artr Week this year, the next chapter of Bentley and Bang Bang’s collaboration will be unveiled in 2025. View All Bentleys For Sale Image Source: Bentley

Sager Strong 1

By Tyler Rampersaud –  August 02, 2022

Bentley And SagerStrong Collaborate On A One-Off Continen...

Bentley Americas and the SagerStrong Foundation collaborate on a piece of automotive art. Late legendary sportscaster Craig Sager was known for his bold style and head-turning blazers. His “rose-colored glasses” approach to life was reflected in his style and his personality, and his SagerStrong Foundation founded by him and his wife Stacy to fight against blood cancer reflects his optimism for a brighter future. To celebrate his life and legacy, Bentley Americas partnered with the SagerStrong Foundation in creating a one-off 2022 Bentley Continental GT Speed Convertible customized by Mulliner and inspired by one of his most iconic moments. MUST READ: Best New 2023 Convertibles The design of the car is inspired by a piece he wore at one of his last major experiences, which was the 2016 ESPYs when he accepted the Jimmy V Perseverance Award. The exterior of the car mimics the pattern of the blazer he wore at the event, using it to highlight the shape of the vehicle. His legacy also lives on in the form of the embroidery of his signature on the seats. To support SagerStrong’s mission, the car will be auctioned to support the foundation early next year, and won’t just be a unique expression of art, pop culture, and automotive excellence, it will also support an amazing cause. View All Bentley Continental GTCs For Sale Source: Bentley

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