Bentley is gearing up for another major announcement. Exactly a week from now, on Wednesdey November 5, 2025, at 16:30 GMT, the British automaker will livestream from its Crewe headquarters, sharing more details about its upcoming models under the “Beyond100+” strategy.
Dr. Frank-Steffen Walliser, Bentley’s Chairman and CEO, will lead the presentation with updates on the first all-electric model, billed as the world’s first “Luxury Urban SUV,” and confirmation of a limited-production car set to debut before the end of the year. Could it be something along the lines of the limited-run Batur or Bacalar, models that highlight Bentley’s coachbuilding division, Mulliner? We’ll have to wait and see.
If you’ve been following Bentley’s transformation over the last five years, you know “Beyond100” is primarily about reimaging the brand for a new generation of luxury mobility. Bentley is a traditional brand with a racing pedigree going back over a century, and Walliser has been candid about the challenges of balancing heritage with innovation and technology, as the brand aims to target a younger demographic with the rollout of its electrified models.
Since then, the company has shifted toward cleaner propulsion systems, including plug-in hybrids, without losing sight of its core identity. Hybirds serve as the stepping stone, necessary before the roll-out of all-electric models. The “Beyond100+” update will now build on that, outlining how Crewe intends to balance sustainability, exclusivity, and speed in equal measure.
Bentley’s first full EV, due to enter production in 2026 and reach customers in 2027, will mark the beginning of a new design era. Earlier this year, the British marque teased its future direction with the EXP 15 concept, its first electric prototype, which was also showcased at Pebble Beach earlier this year and features the new Winged B Logo.
To support this shift, the company opened an all-new design studio and a cutting-edge tech center at its Crewe campus, where design and engineering teams now work side by side. Bentley’s electrification roadmap mirrors Porsche’s measured approach to electrification as seen in the cooling off in the EV segment. Originally targeting a fully electric lineup by 2030, the brand has extended that goal to 2035.
Images: Bentley
