With the 2026 Concorso d’Eleganza Villa d’Este now just days away, BMW is once again preparing to use the shores of Lake Como in Italy as a stage for one of its most significant reveals of the year.
On May 15, BMW will unveil the Vision BMW Alpina concept. Since it assumed full ownership of the Alpina name on January 1 and subsequently announced with a new logo, this will be the second presentation as a stand-alone brand after the 120-unit XB7 announced at Amelia Island in early March. A teaser image of the upcoming car shows the profile of a long-wheelbase coupe with a dramatically raked roofline and what appears to be bespoke lighting signatures not shared with any existing BMW model.
The front bumper shows vertical aero elements and a chin spoiler, while brightening up the image reveals what appears to be a fixed glass roof, sleek rear view mirrors, and exhaust pipes in the rear bumper. Exactly what will power this upcoming GT car needs to be seen.
As one of the official organizers of the historic event alongside the Grand Hotel Villa d’Este, the Bavarian automaker has transformed the annual gathering into far more than a concours weekend. In recent years, it has become BMW’s preferred venue for unveiling low-volume halo cars, design studies, and future-facing concepts aimed at collectors and ultra-luxury clientele.
Last year, BMW revealed the Concept Speedtop, a low-slung shooting brake grand tourer limited to 70 examples, alongside the M2 CS (which we’ve since reviewed) and the Motorrad Concept RR. The year prior, it debuted the Concept Skytop, a 617-horsepower targa-topped roadster now heading to 50 lucky customers at roughly $550,000 each. The group’s flagship brand, Rolls-Royce, has also done the same over the years, and we saw the one-off Phantom Dentelle last May.
Alpina, meanwhile, has roots stretching back to 1965, when Burkard Bovensiepen founded the company in Buchloe, Bavaria, building performance-tuned BMWs that earned a devoted following for combining speed with grand tourer refinement. Sedans like the B7 and B5 became favorites among enthusiasts who wanted V8 performance without sacrificing refinement. That original era has now closed, and BMW announced its acquisition of the brand in 2022.
With the brand now fully absorbed, Bovensiepen's sons, Andreas and Florian, have since moved on, and almost exactly a year ago, at the Fuori Concorso fringe event on the shores of Lake Como, they unveiled the Bovensiepen Zagato, a 611-horsepower, carbon-bodied grand tourer built on the BMW M4 and styled by the Milanese design house Zagato, limited to 99 units at $406,000.
According to Autocar UK, the first new-age Alpinas to reach showrooms will be based on the 7 Series and X7. BMW Group R&D chief Joachim Post said Alpina will prioritize "speed, comfort, and luxury," positioning it between the likes of BMW’s sporty M Division and Rolls-Royce.
Images via Instagram: @bmwalpina.official, @bmw