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BMW Vision ALPINA Concept breaks cover at the 2026 Concorso d’Eleganza Villa d’Este

By Khris Bharath –  May 15, 2026

BMW Vision ALPINA Concept breaks cover at the 2026 Concorso d’Eleganza Villa d’Este

BMW’s relationship with Lake Como has increasingly become about more than elegance and heritage. Over the past several years, the Bavarian automaker has transformed the Concorso d’Eleganza Villa d’Este into its preferred launchpad for low-volume halo cars, design studies, and ultra-luxury concepts aimed at the highest end of the collector market.  Last year alone, the company revealed the limited-production Concept Speedtop shooting brake, the M2 CS, and the Motorrad Concept RR. The year before that, BMW introduced the Concept Skytop, a 617-horsepower targa-style roadster limited to just 50 examples. The group’s flagship brand, Rolls-Royce, has also done the same over the years, and we saw the one-off Phantom Dentelle last May and the five hand-painted Cullinan Black-Badge SUVs done by Cyril Kongo, which were shown earlier today. Now, this latest reveal may be one of the most significant ones yet. Just days after a teaser dropped earlier this week, BMW officially unveiled the Vision BMW ALPINA at Villa d’Este, confirming many of the details hinted at beforehand, including its long-wheelbase grand touring proportions, dramatically raked roofline, and positioning as the first true Alpina-era concept developed fully under BMW ownership. At 204.7 inches long, the Vision BMW ALPINA immediately separates itself from every current BMW production model. The proportions lean heavily into classic grand touring design themes, combining a low-slung body, stretched hood, slim greenhouse, and coupe silhouette capable of carrying four adults comfortably across continents at high speed. BMW also confirmed that the concept packs a V8 powertrain paired with a specially tuned Alpina exhaust system engineered around deep low-speed tones and richer acoustics at higher revs. More importantly, the Vision BMW ALPINA looks intentionally restrained compared to some of BMW’s increasingly aggressive M models. The illuminated kidney grille avoids oversized vertical proportions, while the warm white daytime running lights appear softer and considerably more elegant than anything currently offered by BMW M, whereas the flush glasshouse and fixed panoramic roof visually stretch the profile even further. BMW has also packed the concept with subtle heritage references that longtime Alpina enthusiasts will immediately recognize. The shark-nose front fascia recalls the original Alpina B7 Coupé, while the signature deco lines first introduced during the mid-1970s have been retained. Even the signature classic multi-spoke Alpina wheels return, now enlarged to massive 22-inch front and 23-inch rear. Inside, BMW deliberately avoided the minimalist approach dominating many modern luxury interiors today. Instead, the cabin focuses heavily on architectural layering, material richness, and long-distance comfort. Sculpted rear seats, crystal switchgear, machined metal accents, and full-grain leather sourced from Alpine-region suppliers reinforce Alpina’s long-standing philosophy that effortless speed and luxury should coexist. Combined with the aforementioned panoramic roof, it makes for a truly airy on-board experience. “Alpina has always represented a very specific idea of performance and refinement, where speed and comfort are complementary ambitions” - Adrian van Hooydonk, Head of BMW Group Design. <- Gallery -> This reveal also marks a significant moment for the Alpina brand itself. BMW formally assumed control of Alpina in January this year, ending an independent era that began in 1965 when Burkard Bovensiepen started building refined, high-speed BMW grand tourers in Bavaria. Models like the B7 and B5 eventually earned loyal followings among enthusiasts wanting V8 performance without sacrificing on understated luxury. But following BMW’s acquisition announcement in 2022, Andreas and Florian Bovensiepen moved on toward independent projects, most notably the Bovensiepen Zagato revealed almost exactly one year ago during the Fuori Concorso event beside Lake Como. That 611-horsepower carbon-bodied grand tourer, based on the BMW M4 and styled by Zagato.  As for Alpina, BMW has confirmed the first production-era model will debut next year, and will be based on the BMW 7 Series, but developed with its own distinct identity. View All BMW Alpinas For Sale Images: BMW Alpina

BMW to Unveil Vision Alpina Concept at Villa d’Este on May 15

By Khris Bharath –  May 11, 2026

BMW to Unveil Vision Alpina Concept at Villa d’Este on May 15

With the 2026 Concorso d’Eleganza Villa d’Este now just days away, BMW is once again preparing to use the shores of Lake Como in Italy as a stage for one of its most significant reveals of the year.   On May 15, BMW will unveil the Vision BMW Alpina concept. Since it assumed full ownership of the Alpina name on January 1 and subsequently announced with a new logo, this will be the second presentation as a stand-alone brand after the 120-unit XB7 announced at Amelia Island in early March. A teaser image of the upcoming car shows the profile of a long-wheelbase coupe with a dramatically raked roofline and what appears to be bespoke lighting signatures not shared with any existing BMW model. The front bumper shows vertical aero elements and a chin spoiler, while brightening up the image reveals what appears to be a fixed glass roof, sleek rear view mirrors, and exhaust pipes in the rear bumper. Exactly what will power this upcoming GT car needs to be seen. As one of the official organizers of the historic event alongside the Grand Hotel Villa d’Este, the Bavarian automaker has transformed the annual gathering into far more than a concours weekend. In recent years, it has become BMW’s preferred venue for unveiling low-volume halo cars, design studies, and future-facing concepts aimed at collectors and ultra-luxury clientele. View this post on Instagram A post shared by BMW ALPINA (@bmwalpina.official)   Last year, BMW revealed the Concept Speedtop, a low-slung shooting brake grand tourer limited to 70 examples, alongside the M2 CS (which we’ve since reviewed) and the Motorrad Concept RR. The year prior, it debuted the Concept Skytop, a 617-horsepower targa-topped roadster now heading to 50 lucky customers at roughly $550,000 each.  The group’s flagship brand, Rolls-Royce, has also done the same over the years, and we saw the one-off Phantom Dentelle last May. Alpina, meanwhile, has roots stretching back to 1965, when Burkard Bovensiepen founded the company in Buchloe, Bavaria, building performance-tuned BMWs that earned a devoted following for combining speed with grand tourer refinement. Sedans like the B7 and B5 became favorites among enthusiasts who wanted V8 performance without sacrificing refinement. That original era has now closed, and BMW announced its acquisition of the brand in 2022. With the brand now fully absorbed, Bovensiepen's sons, Andreas and Florian, have since moved on, and almost exactly a year ago, at the Fuori Concorso fringe event on the shores of Lake Como, they unveiled the Bovensiepen Zagato, a 611-horsepower, carbon-bodied grand tourer built on the BMW M4 and styled by the Milanese design house Zagato, limited to 99 units at $406,000.  According to Autocar UK, the first new-age Alpinas to reach showrooms will be based on the 7 Series and X7.  BMW Group R&D chief Joachim Post said Alpina will prioritize "speed, comfort, and luxury," positioning it between the likes of BMW’s sporty M Division and Rolls-Royce. View All BMW Alpinas For Sale Images via Instagram: @bmwalpina.official, @bmw

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