BMW News

McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

By Tyler Rampersaud – December 08, 2023

BMW Group Tech Office Celebrates 25 Years With Vision Neu...

The concept's North American debut celebrated 25 years of innovation and previewed further innovation in the future. BMW Group's Technology Office USA is commemorating a remarkable milestone: 25 years of innovation in Silicon Valley. This significant achievement is being celebrated with the North American debut of the much-anticipated BMW Vision Neue Klasse Concept. As a hub of pioneering ideas and groundbreaking product designs, this advanced R&D facility stands as a testament to BMW's commitment to future-forward thinking and automotive excellence. The event, held at Levi's Stadium, was both a celebration and a convergence of immersive workshops, exclusive technology previews, and a unique blend of mixed reality and multi-sensory driving experiences. High on the agenda was the North American debut of the BMW Vision Neue Klasse design concept. The BMW Group Technology Office in the USA, rooted in Silicon Valley's dynamic environment, has always been at the forefront of exploring and realizing the potential of emerging technologies. This ethos is embodied in their work: pushing boundaries, redefining the norms, and consistently delivering automotive technologies that surpass expectations. It's a pursuit that blends visionary ideas with practical innovation, a philosophy that Claus Dorrer, Vice President of the BMW Group Technology Office USA, eloquently articulates. What makes this facility unique is not just its location in the tech mecca of the world, but its role within BMW's global network. Spanning across continents with offices in key tech hotspots like Seoul, Shanghai, Singapore, and Tokyo, this network is pivotal in harvesting local insights and shaping global automotive trends. The North American premiere of the BMW Vision Neue Klasse is a cornerstone of this celebration. First unveiled at the International Auto Show in Munich, this vehicle is a bold statement in electrification, digitalization, and circularity. It marks a new era for BMW and represents many of the characteristics of BMW's future cars, with the era's launch expected in 2025. Participants at the event are also treated to a series of workshops and interactive experiences. These include a deep dive into augmented and virtual reality, a preview of BMW's next-gen in-vehicle voice assistant, and a discussion on future electric vehicle battery technologies. These sessions not only reflect BMW's innovative spirit but also underscore their commitment to an inclusive, forward-looking automotive future. View all BMWs For Sale Image Source: BMW

By Tyler Rampersaud – November 16, 2023

BMW Unveils New Racing-Inspired Centerlock Wheels For M2,...

The new available wheels bring racing-derived technology to the road. BMW M Performance Parts have once again raised the bar in automotive excellence with their latest offering – centerlock wheels, a technology directly adapted from the racetrack. Designed specifically for high-performance sports cars like the BMW M2, BMW M3, and BMW M4, these wheels not only enhance the dynamic driving experience but also amplify the individual appearance of these already impressive vehicles. At the heart of BMW's innovation lies the principle of transferring racetrack technology for road use, exemplified by the centerlock wheels. These lightweight forged wheels stand out in the BMW M Performance Parts range, embodying both design superiority and functional prowess. They are particularly noteworthy in the special edition BMW 3.0 CSL, a tribute to the 50th anniversary of BMW M GmbH, where they form an integral part of the tuned racetrack performance chassis technology. What sets these wheels apart is their construction, involving an emotionally charged design and a motorsport-adapted connection to the wheel bearing. This design significantly reduces the weight of the wheels, contributing to the high-performance-oriented character of the BMW models equipped with them. Moreover, the centerlock wheels are available for a range of models, including the BMW M2, the BMW M3 Touring Competition with M xDrive, and all variants of the BMW M3 Sedan, BMW M4 Coupe, and BMW M4 Convertible. The innovation does not end with the design. Centerlock wheels, a concept borrowed from the world of motorsport, enable rapid wheel changes, thus minimizing pit stop durations. Unlike traditional wheels that use five screws, these wheels are secured with a single central screw, ensuring a robust connection to the wheel hub. This technology not only makes wheel changes more efficient but also contributes to a distinctive design in the hub area and an exclusive appearance. In terms of size and style, the M Performance centerlock wheels for the BMW M2, BMW M3, and BMW M4 are a statement of engineering artistry. Offered in a combination of 19 inches for the front and 20 inches for the rear, these Jet Black matte wheels feature a Y-spoke design, complete with milled M Performance lettering, and are fitted with high-performance tires. BMW M Performance Parts, especially the new centerlock wheels, offer an unparalleled combination of racetrack technology and everyday practicality, making every drive an exhilarating experience. View All BMWs For Sale

By Tyler Rampersaud – November 03, 2023

The 738HP BMW XM Label Breaks A Pikes Peak Record

BMW's XM Label sets a new hybrid SUV record at Pikes Peak, with a gripping two-part film documenting the feat. The BMW XM Label has roared into history, clinching a new record for hybrid electric SUVs at the famed Pikes Peak hill climb. This electrifying performance is not just a testament to BMW's engineering prowess but also a statement of intent in the high-performance luxury SUV segment. The air at Pikes Peak was electric on September 21, 2023, as BMW’s most potent production model to date, the XM Label, unleashed its full 738 horsepower to set a new benchmark. The XM, with a colossal 738 lb-ft of torque, recorded an awe-inspiring 10:48:60, eclipsing the previous record and etching its name in the annals of the historic motorsport challenge. But the journey to this triumphant moment wasn’t without its drama. In June, during the 101st Broadmoor Pikes Peak International Hill Climb, BMW and driver Matt Mullins eyed the record. Yet, it was the return last month that saw them shatter expectations. Their secret weapon? A synergy of raw power and seasoned expertise, thanks to a partnership with Rhys Millen Racing. Capturing every heartbeat of this adventure, BMW produced an emotionally charged two-part short film, now available for enthusiasts to stream. Viewers can immerse themselves in the rigors of preparing for Pikes Peak, feeling the wrenching setback of the initial attempt and the adrenaline rush of ultimate victory. Marcus Casey, Chief Marketing Officer for BMW of North America, encapsulated the triumph: “Pikes Peak is the ultimate proving ground...and we are thrilled to be named fastest hybrid SUV thanks to the world class pairing of an epic vehicle with an equally impressive driver.” " width="680"> The Pikes Peak course, renowned for its hairpin turns and dizzying elevations, starts at 9,390 feet and ascends to the summit at 14,115 feet. The XM Label’s record run has added a new chapter to the storied ‘Race to the Clouds,’ further cementing its over a century-long legacy. This achievement is not just about speed. It's a showcase of BMW's commitment to blending performance with cutting-edge technology. The BMW XM Label is powered by a hybrid drivetrain inspired by the BMW M Hybrid V8 racing car. The sophisticated system pairs a forceful turbocharged 8-cylinder engine with an electric motor, ensuring explosive power, improved efficiency, and reduced emissions. Inside the XM Label, opulence meets innovation. Occupants are ensconced in a world of luxury with diamond quilted BMW Individual Vintage Merino leather and a headliner that's a constellation of LED lights, mirroring the night sky. Matt Mullins, behind the wheel, is no stranger to pushing boundaries. As BMW’s Chief Driving Instructor and a seasoned stunt driver, Mullins was instrumental in BMW’s previous Guinness Record-breaking drift. His expertise and finesse with BMW vehicles are unmatched, and his latest feat atop Pikes Peak is a vivid reminder of his skill and BMW’s pursuit of excellence in every aspect of automotive design and performance. The BMW XM Label's record-setting run at Pikes Peak is a bold declaration in the evolution of hybrid technology and performance luxury. It's clear that when it comes to setting records and exceeding expectations, BMW and its team do not just compete—they dominate. View All BMW XMs For Sale Image Source: BMW

By Jordan Aquistapace – October 26, 2023

BMW Motorrad Unveils The M 1000 XR As The World’s Most Po...

The 2024 BMW M 1000 XR sets new benchmarks with exceptional performance and versatility, further solidifying BMW Motorrad's reputation for engineering high-end sports bikes. BMW Motorrad has just pulled the covers off its latest modern motorcycle marvel, the all-new 2024 M 1000 XR. Given the title of the world's most powerful and lightest cross-over motorcycle, this long-distance sports bike is built for those who crave high-performance experiences on the road and track. The M 1000 XR is a show-stopping third entry in BMW Motorrad's M model range, following the M 1000 RR superbike and the dynamic M 1000 R roadster. BMW engineers have fine-tuned the M 1000 XR to meet the unique demands of a long-distance sports bike. Enhanced by optimized suspension technology and a roaring engine that churns out a peak power of 201 horsepower at 12,750 rpm, 31 horsepower more than its sibling, the 2024 S 1000 XR, the new M XR is designed for everyday sporty riding. The bike also features a shorter secondary gear ratio, boosting more rear wheel pulling power in all gears. In terms of aesthetics, the BMW M XR boasts an aggressive look from the front, complete with new M winglets and iconic signature LED lights. Motorsport-style air intakes and a narrower rear section give it a high-performance edge. Meanwhile, the latest generation of Dynamic Traction Control (DTC) with a 6-axis sensor ensures maximum safety and performance, offering multiple riding modes including, "Rain," "Road," "Dynamic," and "Race," plus three additional "Race Pro" modes. Celebrating BMW Motorrad's centenary year, the M 1000 XR stands out as the epitome of the brand's dynamic philosophy. It sets a new standard in the realm of high-performance, long-distance sports bikes. And for riders looking for an extra edge, an optional M Competition Package offers even more refined components. The all-new 2024 BMW M 1000 XR is estimated to launch in Q2 of 2024 with an MSRP of $24,295. View all BMW models currently for sale on duPont REGISTRY by clicking the link below. View All BMW For Sale Source: BMW Motorrad

By Tyler Rampersaud – October 17, 2023

BMW Teams Up with Tesla Supercharger Network For North Am...

In 2025, BMW Group EV drivers will be able to charge their cars on Tesla Superchargers. In a groundbreaking move that promises to reshape the electric vehicle (EV) charging landscape, BMW of North America has announced a partnership with Tesla to expand charging options for BMW, MINI, and Rolls-Royce electric vehicle drivers. Slated to go live in early 2025, this agreement will grant access to designated Tesla Supercharger stations in the United States and Canada. This strategic move comes as part of BMW’s ongoing commitment to provide convenient and efficient charging solutions for its burgeoning fleet of electric vehicles. Sebastian Mackensen, President & CEO of BMW of North America, emphasized the importance of this development, stating, “With six fully electric BMW, MINI and Rolls-Royce models now available in the U.S. market, and more to come, it is our top priority to ensure that our drivers have easy access to reliable, fast charging.” For consumers, this collaboration represents a major step forward in alleviating 'range anxiety,' a significant concern in the adoption of electric vehicles. Tesla's Supercharger network is renowned for its fast charging capabilities and extensive coverage, making it a choice partner for BMW in its electric venture. The joint effort extends beyond mere access to charging stations. Both companies will collaborate in the coming months to integrate software solutions that enable a seamless customer experience. BMW, MINI, and Rolls-Royce drivers will be able to locate and access available Superchargers directly through their vehicle’s display. Additionally, payments for charging services can be processed through the vehicle brand’s respective app, ensuring an integrated, hassle-free experience for users. In another forward-thinking move, BMW Group has also committed to adopting the North American Charging Standard (NACS) for its battery electric vehicles in the U.S. and Canada, also starting in 2025. This demonstrates BMW's intent to standardize its charging infrastructure, making it more accessible for all EV users. This move is strategic, as it complements the company's previous recent announcement to develop a new charging network in North America, in collaboration with six other manufacturers. The new joint venture aims to establish at least 30,000 new chargers in metropolitan areas and along major highways. Notably, these chargers will be compatible with all battery electric vehicles that use either the CCS or NACS charging standards. This initiative is separate but complementary to the Tesla Supercharger partnership and showcases BMW’s holistic approach to solving the EV charging conundrum. BMW's alliance with Tesla’s Supercharger network is not just a milestone for both companies but also a significant boost for the electric vehicle industry in North America. Through enhanced charging infrastructure and cross-brand compatibility, BMW is positioning itself as a formidable player in the fast-evolving electric vehicle landscape. View All BMWs For Sale

By Tyler Rampersaud – October 11, 2023

BMW Unveils The New 2024 X2 With Compact Luxury & Style

The launch in the US is set for March 2024. BMW redefines luxury compact driving with the introduction of the 2024 BMW X2. As the evolution of the Sports Activity Coupe (SAC), this new model portrays a perfect amalgamation of sportiness, technology, and refined aesthetics. Since its inception, the BMW X2 has carved out a niche for itself, demonstrating what a compact SUV coupe should represent in the premium segment. The 2nd-generation BMW X2 aims to push the envelope further. Enriched with larger dimensions, a captivating coupe silhouette, and swift dynamic lines, the 2024 X2 is nothing short of an engineering marvel. Inside, you'll find a tech-focused environment that showcases the BMW Curved Display coupled with iDrive 9. These digital enhancements emphasize the brand's commitment to staying ahead in the automotive tech race. A blend of QuickSelect and BMW Operating System 9 makes driving an interactive experience. A true testament to its success is the impressive global sales of its predecessor - over 380,000 units. The unveiling at the Japan Mobility Show in Tokyo will mark its global introduction, followed by its US market debut in March 2024. Reflecting the company's emphasis on sustainability and cutting-edge tech, the BMW Group Plant Regensburg will helm the production of this model. Notably, it's the first-ever plant worldwide to integrate an AI-controlled robotic system in standard production for inspecting painted vehicle surfaces, setting the benchmark for digital and intelligently connected facilities. The 2024 BMW X2's design speaks of sheer athleticism. Its external appearance distinctively separates it from its sibling, the BMW X1. The elongated structure, coupled with a vertical front and signature coupe-style rear, gives it a dynamic stance. With a length extension of 7.6 inches from its predecessor, the new X2 dominates the roads with a broadened and muscular stance. Practicality meets luxury inside the car with generous shoulder, elbow, and legroom, complemented by a storage capacity that ranges from 25.3 to 51.7 cubic feet. A palette of vibrant exterior colors awaits the buyers, with the addition of the new Vegas Red metallic. Those yearning for an athletic touch can opt for the M Sport Package, offering aerodynamic exterior details and specialized interior appointments. The car's heart, a 2.0-liter TwinPower Turbo 4-cylinder engine, has undergone meticulous refinements. With the X2 xDrive28i producing 241 hp and the high-performance X2 M35i xDrive churning out 312 hp, power meets precision in every drive. The X2 M35i xDrive, with its M-specific exhaust system, not only promises an exhilarating performance but ensures you hear the power with every rev. A statement of BMW's commitment to merging athletic design, technological advancements, and luxurious comfort, the new 2024 BMW X2 is a compact SUV coupe for those seeking a vehicle that stands out in modern-day driving luxury. View All BMW X2s For Sale Image Source: BMW

By Jordan Aquistapace – October 10, 2023

BMW Group's Electric Vehicles Sales Surge In Q3 With A 79...

Fully-electric BMW and MINI lead the surge, with BEVs poised to account for 15% of 2023 total sales. BMW Group is steering into a green future, evidenced by its recent spike in electric vehicle sales, registering a remarkable 79.6% surge in their fully-electric BMW and MINI vehicle sales in Q3 compared to last year. The manufacturer's strategic focus on EVs is evident as BMW doubled its fully-electric deliveries in Q3, showcasing a 100.3% growth year-on-year. This momentum extends to its portfolio, with a total of 621,699 vehicles, including BMW, MINI, and Rolls-Royce, reaching customers in the same quarter, marking a 5.8% year-on-year uptick. Between January and September, the growth of overall sales climbed to 5.1%, translating to 1,836,563 vehicles. Additionally, BMW Group projects BEVs to make up a substantial 15% of its 2023 total vehicle sales. The third quarter featured 549,941 global deliveries under the BMW name, marking a 6.2% increase from the previous year. Its electric BMW i4 and upcoming BMW i5 stand out, proving their worth in the competitive EV market. BMW's high-performance segment, BMW M, also registered a 13.2% sales boost in Q3, driven by new additions like the BMW XM and the fully-electric BMW i7 M70. On the luxury front, Rolls-Royce Motor Cars saw 1,374 vehicles off the dealership floors in Q3, a decrease attributed to discontinuations and gearing up for the highly-anticipated Rolls-Royce Spectre. This electric super coupé has generated immense buzz, with orders sold out until 2025. BMW Group's commitment to sustainability, efficiency, and strategic foresight has been the backbone of its success. With a foundation in electric mobility and a vision for a sustainable future, the brand remains focused on redefining luxury driving experiences. View all BMW models currently for sale on duPont REGISTRY by clicking the link below. View All BMW For Sale Source: BMW

By Tyler Rampersaud – October 05, 2023

BMW Fuses Gaming & Luxury With Fortnite Car Creation Expe...

Players can design the BMW iX2 in the virtual city "Hypnopolis", marking a significant stride in the fusion of automotive innovation and gaming. In a world where the automotive industry is continually evolving, the BMW Group is leading the charge, not only in car manufacturing but also in digital advancements, recently in the realm of gaming. The gaming world and its dedicated fanbase recently witnessed the grand introduction of the first-ever Car Creator in the ever-popular game, Fortnite. The prestigious BMW Group is behind this revolutionary digital innovation. Named "Hypnopolis", this futuristic virtual island is a wonder to behold and is a testament to BMW's vision of seamlessly combining nature and innovative technology. It centers around the storyline of the new BMW iX2, BMW's latest all-electric SUV. As players traverse this city, they're met with various challenges, bringing them closer to the ultimate experience: the Car Creator. So, what makes "Hypnopolis" a standout? It's the subtle integration of key architectural landmarks synonymous with the BMW brand. From the iconic "Four Cylinder" company headquarters to BMW Welt and the BMW Museum, these structures are cleverly nested within this virtual environment. The city is filled with Easter Eggs and engaging game elements, keeping players keenly invested while soaking in the BMW brand's essence. Stefan Ponikva, the Vice President of BMW Brand Communication and Brand Experience, enthusiastically shared, "Our venture into Fortnite's virtual space offers a unique opportunity to spark dialogues with the next-gen audience." This collaboration allows BMW to be the first brand ever to give players a chance to customize a digital vehicle in such a high-profile game. The pièce de résistance, the Car Creator, is tucked beneath the double cone in BMW Welt. Once players overcome various challenges, they can unlock this feature. For the first time in Fortnite, players get a gamified platform to craft the new BMW iX2 tailored to their preferences. During the initial launch, players can pick from a limited palette to design the BMW iX2, but post the official communication launch, the Car Creator will expand its design offerings. It's evident that BMW Group's foray into virtual experiences isn't a mere gimmick. Beyond gaming, the company's initiatives span across production, development, sales, and aftersales sectors. Recognizing the unparalleled potential of virtual experiences to redefine customer interactions, the BMW Group also collaborated with innovative tech startups, fostering groundbreaking ideas via the BMW Group Supplierthon 2023. This commitment to integrating the best of digital advancements showcases BMW's unwavering dedication to creating exceptional user experiences, and embracing futuristic technology in the automotive world and beyond. View All BMWs For Sale

By Tyler Rampersaud – October 04, 2023

BMW U.S. Sales Surge in Q3 2023 with EVs Making Waves

12% of the quarter's sales volume is accounted for by electric vehicles. BMW of North America reveals an impressive 7.6% growth in Q3 2023 U.S. sales compared to the same quarter last year. This upliftment signifies the premium automaker’s increased traction in one of the most competitive automobile markets. The figures look even more promising when seen year-to-date, with BMW boasting a commendable 10.3% increase. The bigger buzz is around the electric vehicles. While BMW is not new to the electric game, their strides in this quarter have been quite notable. Fully electric vehicles represented a significant 15.5% of total BMW brand sales for the third quarter. A total of 13,079 battery electric vehicles (BEVs) found new homes in Q3, marking a new record in quarterly BEV sales for the brand. When we pull back and assess the year-to-date scenario, the BMW Group's electric vehicles account for over 12% of their total sales volume. It's not just the numbers, but also the lineup. As the automobile industry is rapidly shifting gears towards more sustainable options, BMW is at the forefront of this transition. Fans and potential buyers have another reason to be excited as the first-ever BMW i5 is set to make its debut in U.S. showrooms in the forthcoming quarter, giving an electric version of its staple executive sedan to the 5 Series' passionate following. This launch is anticipated to further solidify BMW’s standing in the electric market, offering a fresh option to enthusiasts who are keen on embracing the future of mobility. Behind these remarkable numbers is a robust strategy and commitment from both the manufacturer and its dealers. The company prides itself on catering to a diverse customer base, and this is evident in their versatile product lineup. From luxurious sedans and SUVs to varied drivetrains including internal combustion and electric, BMW ensures it has something for everyone. Sebastian Mackensen, President and CEO, BMW of North America, voiced the company’s sentiments. Expressing satisfaction over the performance in the first three quarters, Mackensen emphasized the strength of their product lineup and its potential to close the year on a high. He remarked, “Together with our dealer partners, we are happy with the result achieved in the first three quarters, but more importantly, the strength of our product lineup positions us well for a strong finish to the year.” Reiterating the brand's commitment to meeting customer needs, he added, “We offer a variety of different vehicles to meet our customers’ needs… and we’re pleased to report that demand remains high.” For automotive aficionados and prospective buyers, BMW’s latest sales figures are more than just numbers. They represent the brand's commitment to innovation, adaptability, and understanding of the evolving market dynamics. As we inch towards the close of the year, it will be interesting to see how BMW further accelerates in the market, especially with its expanding electric portfolio. View All BMWs For Sale

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By Jordan Aquistapace – September 08, 2023

The New BMW iX5 Hydrogen Aces Extreme Heat Tests In The D...

Proving fuel cell technology's readiness, the tests highlight the car's potential for global use and emission-free driving.

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