For years, BRABUS has been at the forefront of the automotive world, evolving beyond its roots in modifying and tuning Mercedes-Benz models to include builds from Porsche, Rolls-Royce, and Bentley. In 2017, the momentum shifted to offer a luxurious, performance-driven nautical experience with the launch of BRABUS Marine, defined by an elite fleet of superboats with BRABUS’ signature touch. Now, that marine vision is expanding even further as part of a recent partnership announcement with the Italian yacht builders at AB Yachts, a brand of Next Yacht Group, bringing the world’s first BRABUS Yachts to open waters.
The collaboration aims to combine BRABUS' unmistakable design DNA with AB Yachts' expertise in fast, performance-focused vessels, creating a new option for buyers looking for the same level of build quality and exclusivity they expect from a supercar or luxury SUV. The partnership takes things in a different direction than its already-established collaborations with Axopar and Sunreef Yachts. Teaming up with AB Yachts opens the door to a completely new category of larger, ultra-luxury yachts. Known for building sleek Italian yachts capable of impressive speeds without sacrificing comfort, AB Yachts brings decades of experience that pairs naturally with BRABUS' approach to customization and bold styling.
The first BRABUS yacht will officially premiere during the Monaco Yacht Show from September 23rd to 26th, 2026, with another new model already planned for the 2027 event. For those who already own and or appreciate BRABUS supercars, luxury SUVs, or even marine models, this new venture offers an opportunity to bring that same performance-driven lifestyle to the water. As the worlds of luxury cars and yachting continue to overlap, BRABUS is making it clear that its vision extends well beyond four wheels.
Source: BRABUS Marine