By Khris Bharath – October 21, 2026
Cadillac F1 Goes Full Western for the 2026 U.S. Grand Prix at COTA
Cadillac F1 Goes Full Western for the 2026 U.S. Grand Prix at COTA Cadillac heads to Texas this weekend for Round 18 of the 2026 Formula 1 season with a one-off livery created specifically for the United States Grand Prix at Circuit of the Americas. Inspired by western wear and traditional Texas craftsmanship, For Vincent Traina, design manager at GM’s Performance, Motorsports and Accessories studio, this assignment brought together GM Design, his Texas background and a lifelong interest in Formula 1. Work began over the summer when Cadillac creatives, led by Cassidy Towriss, visited GM Design in Detroit. The team settled on western wear as its inspiration, combining the chain stitching found on blue jeans and vintage cowboy shirts with the ornamental scrollwork associated with fine saddlery. View this post on Instagram A post shared by Cadillac Formula 1 Team (@cadillacf1) “Injecting that creativity from the GM Design side, bringing in the culture of Texas as a Texan, and being such a fan of Formula 1, it all hit home for me.” - Vincent Traina, Design Manager, GM Performance, Motorsports and Accessories The finished car takes that idea quite literally, with thin contrasting lines tracing the dark blue and white bodywork to mimic individual embroidered stitches. Elaborate western-style flourishes run across the sidepods, engine cover, rear bodywork, and aerodynamic surfaces, with the exposed carbon fiber underneath adding another layer of texture, surrounded by decorative detailing, while elements like the sidepods and rear-wing endplate receive their own stitched-style borders. Even the car’s race number joins the theme, swapping conventional racing typography for ornate western-style lettering reminiscent of vintage rodeo posters, complete with pointed flourishes and layered outlines. “Of all the themes we came up with, this was probably the hardest one we could have picked. Rendering each individual stitch and executing it well in a digital illustration is hard.” - Jamie Thresher, senior design visualization CG artist A Formula 1 car is an unusually difficult canvas to work with, since every surface is refined to the millimeter around downforce, aerodynamic performance, and the airflow required to cool the power unit and brakes at high speeds. Traina’s Michigan team therefore worked with designers at Cadillac’s UK technical center to adapt the artwork to the car’s tightly defined aerodynamic surfaces. The Austin design is Cadillac’s third one-off race livery this season. The team’s primary 2026 livery debuted in February, followed by special treatments for Miami back in May this year and Silverstone in July. “In Miami, we drew on American symbols. At Silverstone, we celebrated American color. For Austin, we wanted to explore another part of that story through the character of the American West,” - Cassidy Towriss, Chief Brand Advisor for the Cadillac Formula 1 Team. There are also some less obvious Easter eggs hidden throughout the design. Cadillac says the car carries embroidered renderings of the Austin skyline and a map of COTA, along with 50 stars representing the United States, cactuses representing Texas, and a horseshoe positioned with its heels facing upward, traditionally associated with keeping good luck from spilling out. Drivers Valtteri Bottas and Sergio Pérez will also wear matching driver suits designed around the same western theme. Cadillac is starting to turn its one-off liveries into a design program of its own, and the Austin car may be the most intricate yet. View All Cadillacs for Sale Images: Cadillac