Ferrari is one of the most cherished household names in the automotive industry, and as an aspirational symbol of excellent design, high performance, and exclusive luxury, other household names in the world of pop culture and music have been closely associated with Ferrari throughout its history. Many of the world’s most famous musicians are custodians to incredible collections of luxury and exotic cars, and Ferrari is no exception.
With a new exhibition at Museo Enzo Ferrari in Modena titled The Greatest Hits - Music Legends and their Ferraris, Ferrari is showcasing a curation of musician-owned cars, which opened on February 18. Artists in the exhibition didn’t just own Ferrari cars, they also saw them as an inspiration and as an integral part of their journeys in their careers or personal lives, and Ferrari’s announcement about the new exhibition says that the cars on display are a reflection of that deep connection.
Along with the new exhibition, a collection of video and audio content has been created, including a series of podcasts produced by Chora Media with journalist Federico Buffa participating. Among the vehicles on display are Nick Mason’s Ferrari 250 GTO, Herbert von Karajan’s 250 GT Lusso, Eric Clapton’s one-off Ferrari SP12, J Balvin’s 512 TR, and Swizz Beatz’s Ferrari SF90 XX.
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The exhibition will be on display until February 16, 2027, and it comes on the heels of the Ferrari Museums welcoming a record number of 890,000 visitors in 2025. Along with the exhibition, Ferrari is deepening its connection with the world of music with its sponsorship of the Jazz Open Modena, which is spun off from the historic Stuttgart music festival and is coming to Italy for the first time from July 13 to 18, 2026. With celebrity musician Ferraris on display at Museo Enzo Ferrari, the new The Greatest Hits exhibition at the museum shows how Ferrari is deeply ingrained in culture.
Image Source: Ferrari
