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„Enjoy Electric.“ – Die Kampagne zum Mercedes-Benz EQC: Eine neue Ära der Mobilität mit Weltstar und Creative Director The Weeknd"Enjoy Electric." – The campaign for the Mercedes-Benz EQC: A new era of mobility with global star and Creative Dir

The Weeknd Stars in New Mercedes-Benz EQC Campaign

Famous singer and songwriter The Weeknd is now starring in a new ad campaign for the Mercedes-Benz EQC. I should also mention he was the Creative Directory as well. The main feature of the new campaign is a long-format commercial that tells a brief story of the Mercedes brand over the years.

In the commercial, found below, The Weeknd's new "Blinding Lights" song plays in the background as Mercedes from various generations race across the screen. The German automaker is aiming to make the EQC not an "electric car" but a true Mercedes-Benz vehicle. Check it out for yourself down below.

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Edward Jones