Swizz Beatz’s relationship with Ferrari has grown well beyond owning the Italian marque’s most exclusive supercars and hypercars. Over the years, that connection has also brought together some of his other creative passions in music and fashion. While Swizz has long put his own twist on the Ferraris in his personal collection through custom specs and bespoke details, he and Ferrari Style just introduced a capsule fashion collection, featuring styles exclusive to the new Ferrari New York City store. The milestone moment proves especially memorable for Swizz, as he is the only person, other than Ferrari Style Creative Director Rocco Iannone, to bring his looks to life alongside the Italian prancing horse.
The announcement comes at the perfect time, with Ferrari Style recently on the runway in NYC, debuting Iannone’s Spring/Summer 2027 Runway Collection, turning what the brand calls pure aspiration into pop culture moments. One of the defining pieces of the NYC capsule collection is the leather jacket Swizz wore to celebrate the launch, made from deep red Italian leather with Ferrari patches and a massive “New York” patch on the back, an homage to both the new store and the home of the NYC native. The rest of the collection includes head-to-toe looks, including hats, tops, denim, and bottoms, all sporting an exclusive Ferrari Style designed by Swizz Beatz patch.
The launch celebration for the Swizz Beatz x Ferrari Style capsule collection took place at Ferrari Style's New York City store, where guests gathered to catch up, check out the new pieces, and get a closer look at the collaboration. The evening gave Swizz a chance to share a little more about the collection while thanking his team and everyone at Ferrari Style who helped bring the idea to life. Kasseem Dean also took over the decks for a DJ set.
Covering all the incredible cars Swizz has taken delivery of, we've become accustomed to saying that something new is being added to the garage, whether it's a Daytona SP3, LaFerrari, Monza SP2, or one of Ferrari's other limited-production models. This time around, Swizz Beatz is adding an entire Ferrari Style collection of his own to his closet at home, as well as the closets of other fashionable Ferrari owners.