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Holman Opens Ultra-Luxury Porsche North Miami Destination

Holman Opens Ultra-Luxury Porsche North Miami Destination

The new 90,000-square-foot Porsche North Miami facility blends immersive retail design, premium hospitality, and world-class service just minutes from Aventura.

South Florida’s appetite for luxury performance automobiles continues to grow, and now one of the region’s most prestigious automotive corridors has a striking new centerpiece. Holman has officially opened the all-new Porsche North Miami, an expansive ultra-modern facility designed to elevate the Porsche ownership experience through contemporary architecture, immersive technology, and bespoke hospitality.

Conveniently positioned on Biscayne Boulevard and 151st Street, just minutes from Aventura, the new dealership embodies Porsche’s latest “Destination Porsche” retail philosophy, transforming the traditional showroom into a lifestyle-driven luxury destination.

“Porsche’s revered lineup of timeless classics has long been synonymous with the vibrant South Florida lifestyle, representing the pinnacle of luxury, precision engineering, and iconic design,” said Frank Carbone, president of retail automotive for Holman. “Porsche North Miami is an extraordinary showcase of this impressive collection, and our customers can expect the same personalized attention to detail and automotive expertise that have been hallmarks of the Holman family of dealerships throughout South Florida for nearly 80 years.”

Spanning 90,000 square feet, the new Porsche North Miami facility is designed to feel less like a conventional dealership and more like an immersive brand experience. Social gathering spaces, interactive digital vehicle configuration technology, and premium customer amenities create an atmosphere tailored to today’s luxury clientele.

Among the standout features is an exclusive pre-owned showroom and two private delivery suites, where clients receive their new Porsche in a highly personalized setting designed to turn delivery day into a memorable occasion.

The service experience has also been elevated considerably. More than 40 service bays anchor the state-of-the-art maintenance center, while an indoor drive-through simplifies drop-off and pickup during South Florida’s unpredictable weather. Customers also have access to courtesy vehicles and a serene lounge offering gourmet snacks, premium coffee service, and curated Porsche merchandise.

The opening further expands Holman’s growing ultra-luxury footprint in the region, complementing the company’s existing Holman Motorcars operation while adding a third Porsche Center to its national portfolio alongside locations in Cary, North Carolina, and San Diego, California.

Inside the showroom, clients can explore an extensive lineup of new and pre-owned Porsche models, including the iconic Porsche 911, the luxury-focused Porsche Panamera, and the versatile Porsche Cayenne.

Founded in 1924, Holman has evolved from a single Ford dealership in New Jersey into one of the largest privately owned automotive service organizations in North America. Today, the company employs more than 10,000 people across North America, the United Kingdom, and Germany while operating more than 60 dealerships representing 34 automotive brands across nine states.

For Porsche enthusiasts and luxury buyers in South Florida, the opening of Porsche North Miami signals more than the arrival of another dealership. It represents a continued shift toward experience-driven automotive retail, where hospitality, personalization, and lifestyle integration are becoming just as important as the vehicles themselves.

Charles Bradley