We touched upon BOTTEGAFUORISERIE back in early November last year, a joint creative and customization program that brings Alfa Romeo and Maserati under a single strategic vision. Paris is where the initiative makes its first public appearance, debuting at Ultimate Supercar Garage, a new dedicated space to supercars at the 50th edition of Rétromobile, one of the world's more prestigious classic car shows, being held from January 28 through February 1, 2026, at Paris Expo Porte de Versailles.
Four made-in-Italy cars will define the presentation, each tied to a specific pillar of the BOTTEGAFUORISERIE project. The Alfa Romeo Nuova 33 Stradale will take center stage. It revives a name tied directly to the glorious Tipo 33 race cars of the 1960s and signals Alfa Romeo’s willingness to invest in a few off-hand-finished modern icons. Next to it, the Giulia Quadrifoglio Luna Rossa. This is the first product of Alfa Romeo’s partnership with Luna Rossa ahead of the 38th America’s Cup.
Maserati will also showcase some serious hardware. The MCXtrema is one of 62 track-only cars built without road homologation compromises, sitting alongside a GT2 Stradale, a street-legal evolution that traces its lineage to the Trident badge’s glorious GT racing lineage that goes back decades.
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Physically linking the four cars will be a dedicated lounge, highlighting Bottega’s few off creations, Fuoriserie customization, History grounded in heritage, and Racing driven by innovation.
Alongside the modern performance showcase, Alfa Romeo will also use Rétromobile to underline the depth of its historic portfolio through the Alfa Romeo Classiche program. Displayed in Hall 7.2, three landmark historic models, the 1966 Alfa Romeo 1600 Spider “Duetto,” the 1955 Alfa Romeo 750 Competizione, and the 1967 Alfa Romeo 33/2 Periscopica, will appear alongside the current Alfa Romeo Tonale SUV.
Shown together in traditional red livery, the cars trace a clear line from the brand’s mid-century racing and design achievements to its current production strategy. Visitors will also be able to engage directly with the Alfa Romeo Classiche Program, part of the Stellantis Heritage initiative, which provides services including Certificates of Origin, Certificates of Authenticity, and restoration and maintenance work carried out in accordance with original factory specifications.
For legacy brands such as Alfa Romeo and Maserati with storied histories and motorsport pedigree going back over a century, BOTTEGAFUORISERIE’s showcase at a historic exhibition like Rétromobile is significant. But the action this year extends beyond Paris, because in November 2026, duPont REGISTRY Group will host the inaugural North American edition of Rétromobile in New York at the Javits Center in November 2026.
