We touched upon BOTTEGAFUORISERIE back in early November last year, a joint creative and customization program that brings Alfa Romeo and Maserati under a single strategic vision. Paris is where the initiative makes its first public appearance, debuting at Ultimate Supercar Garage, a new dedicated space to supercars at the 50th edition of Rétromobile, being held from January 29 through February 1, 2026, at Paris Expo Porte de Versailles.
Four made-in-Italy cars will define the presentation, each tied to a specific pillar of the BOTTEGAFUORISERIE project. The Alfa Romeo Nuova 33 Stradale will take center stage. It revives a name tied directly to the glorious Tipo 33 race cars of the 1960s and signals Alfa Romeo’s willingness to invest in a few off-hand-finished modern icons. Next to it, the Giulia Quadrifoglio Luna Rossa. This is the first product of Alfa Romeo’s partnership with Luna Rossa ahead of the 38th America’s Cup.
Maserati will also showcase some serious hardware. The MCXtrema is one of 62 track-only cars built without road homologation compromises, sitting alongside a GT2 Stradale, a street-legal evolution that traces its lineage to the Trident badge’s glorious GT racing lineage that goes back decades.
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Physically linking the four cars will be a dedicated lounge, highlighting Bottega’s few off creations, Fuoriserie customization, History grounded in heritage, and Racing driven by innovation.
For legacy brands such as Alfa Romeo and Maserati with storied histories and motorsport pedigree going back over a century, BOTTEGAFUORISERIE’s showcase at a historic exhibition like Rétromobile is significant. But the action this year extends beyond Paris, because in November 2026, duPont REGISTRY Group will host the inaugural North American edition of Rétromobile in New York at the Javits Center in November 2026.
