Events

McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

A blue Ferrari convertible and a red Ferrari coupe are parked side by side at an outdoor Cars on 5th event, surrounded by greenery and people enjoying the luxury automotive experience.

By duPont REGISTRY – January 29, 2026

Cars on 5th is Back For 2026

Mark your calendars for the 22nd Annual Cars on 5th Concours, a signature event of the duPont REGISTRY Group — the definitive name in luxury automotive experiences worldwide. Since 2004, Cars on 5th has captivated enthusiasts with its stunning display of over 750 exotic, vintage, and muscle cars, transforming downtown Naples into one of America’s premier automotive showcases. Each February, collectors, connoisseurs, and industry leaders from across the country gather beneath the Florida sun to celebrate craftsmanship, design, and the thrill of motoring excellence. Now, as part of the duPont REGISTRY Group’s prestigious portfolio of global events — alongside icons like Cavallino, Canossa, Supercar Owners Circle, and the upcoming Rétromobile USA — Cars on 5th enters an exciting new era. The event will benefit from duPont REGISTRY’s expansive network, world-class ticketing, and global media reach, elevating its experience for exhibitors, sponsors, and attendees alike. Beyond its breathtaking display of supercars and classics, the event remains deeply rooted in philanthropy. Proceeds from Cars on 5th continue to benefit Habitat for Humanity of Collier County, reinforcing Naples Automotive Experience’s long-standing commitment to giving back to the community. Event Details Date: Saturday, February 7, 2026 Time: 10:00 a.m. – 4:00 p.m. Location: Downtown Naples, Florida Secure your spot at Cars on 5th, a once-a-year celebration of luxury, rarity, and performance — now bigger and better than ever as part of the duPont REGISTRY Group. Buy Tickets Now

Three men stand before a glass case featuring a 1937 Bugatti Type 57S Atalante at the Rétromobile New York outdoor exhibition, where ticket sales are brisk.

By duPont REGISTRY – December 08, 2025

Rétromobile New York Launches Ticket Sales For November ...

New York, December 8, 2025 — Rétromobile New York, organized in partnership between duPont REGISTRY Group and Comexposium, kicked off the countdown to its inaugural U.S. classic-car event, set for November 19–22, 2026, by unveiling a spectacular display on December 4 at Christie’s building at Rockefeller Plaza. Taking center stage, encased in a striking glass showcase, is a 1937 Bugatti Type 57S Atalante, one of only 15 Atalante coupes ever produced. “It is a privilege to officially launch Rétromobile New York and showcase our “jewel box” at such an iconic Manhattan location with our partner, Gooding Christie’s, especially during the holiday season,” said Gerard Neveu, CEO, Rétromobile New York. “The 1937 Bugatti Atalante is a true masterpiece—original, rare, elegant, and steeped in provenance. This glass display, along with a remarkable rotation of classic cars, will appear at major automotive events across the United States throughout the year, offering a preview of the exceptional vehicles we will bring together in New York next November.” “As we prepare to kick off our activities in the New Year, we have launched the Rétromobile New York website now and are offering tickets at a 20% discount through December 31, 2025,” added Neveu. Jewel Box Rétromobile New York will make its debut at the Jacob K. Javits Convention Center in Manhattan from November 19–22, 2026, bringing the legendary 50 year heritage of the Paris show to America for the first time. The event will feature curated exhibitions, iconic vehicles, and a vibrant community of collectors and enthusiasts. For more information and early-bird tickets at 20%, visit www.retromobile.us. Retromobile NY is a show organized in partnership between duPont REGISTRY Group and Comexposium. Learn More About Rétromobile New York:Rétromobile New York is the American edition of the renowned Parisian show. Bringing together collectors, enthusiasts, and experts from around the world, the event aims to become a key fixture on the international automotive calendar. For more information, visit www.retromobile.us and our Instagram, LinkedIn, YouTube, TikTok, Facebook, and X channels. About duPont REGISTRY Group: duPont REGISTRY Group (DRG) is the world’s leading luxury automotive ecosystem, encapsulating the culture, community and commerce of the high-end automotive lifestyle. For more than 40 years, DRG has served as a trusted advisor to the vibrant global community of members looking to buy and sell luxury vehicles. Using data insights and advanced technology to build a seamless and scalable digital marketplace, duPont REGISTRY Group facilitates billions of dollars in transactions and redefines how enthusiasts and collectors engage within the luxury automotive world. Its portfolio includes duPont REGISTRY, Canossa Events, Cavallino, Supercar Owners Circle, Petrolicious, Retromobile USA, FerrariChat, and Sotheby's Motorsport. For more information, visit www.duPontREGISTRYGroup.com. About Comexposium:The Comexposium Group is one of the leading event organizers worldwide, creating events that bring communities together to discover and explore businesses, passions and interests. Comexposium organizes more than 150 professional and general public events, covering more than 10 sectors of activity (agriculture/food, retail/digital, fashion/accessories, leisure). The group connects 48,000 exhibitors and 3.5 million visitors, 365 days a year in 22 countries. Creating experiences and encounters between individuals, Comexposium enables, through its events (SIAL, All4Pack, Paris Retail Week, One to One Monaco & Biarritz, Foire de Paris, Rétromobile, etc.) and its associated content, its communities to be connected all year round through an effective and targeted omni-channel approach.

A classic silver race car with "1955" on the side is displayed on a red carpet at an outdoor car show during the 1000 Miglia Experience UAE 2025: Opening Day Highlights, with people and other cars in the background.

By Khris Bharath – December 01, 2025

1000 Miglia Experience, UAE 2025: Opening Day Highlights

If you want to get a taste of where the Gulf region’s collector car world is headed, the 1000 Miglia Experience, UAE; is an event that you want to watch closely. The fourth edition is currently underway (November 30, 2025 - December 4, 2025) in the United Arab Emirates. The energy had been building since the opening day of the rally, held this past weekend in Dubai, on the lawns of the Emirates Golf Course. On display were a spectacular array of participating vintage and classic cars, besides one-offs, several historically significant automobiles and more modern metal. But to understand why this event carries weight, you need to know where it began. The original Mille Miglia is one of the all time great road races, right up there with the likes of the Targa Floria, and La Carrera Pan Americana. The original race ran through northern Italy between 1927 to 1957, leaving Brescia, onto Rome, and a 1,000 mile dash, returning back to Brescia across public roads. It became a defining test of endurance, engineering, and bravery, attracting both professional drivers and manufacturers who wanted to prove performance outside controlled racetracks. The event was put on hold after 1957 owing to safety concerns. The modern format was revived in 1977 as a regularity rally to preserve that heritage without the risks of unrestricted speed. The UAE edition builds on that legacy and began in 2021, expanding that glorious chapter into a region with a fast evolving collector car scene. Looking back, one of the most noteworthy moments for the Mille Miglia is the historic run by Sir Stirling Moss and Denis Jenkinson in a Mercedes Benz 300 SLR. Starting at precisely 7:22 am, on May 1st, 1955, the duo managed to cover 1,000 miles in 10 hours and seven minutes, averaging more than 98 miles per hour on open public roads. Remember, this was long before the days of modern safety. Their record is one that stands to this day. Mercedes had a massive presence at the event with SLs and SLRs on display spanning several eras. The showstopper of the event, without a doubt was the 1955 Mercedes Benz 300 SLR, now valued in the millions. For some context, the 300 SLR Ulhenhaut is the most expensive car to cross the auction block at $142 million. Other noteworthy cars to wear the three-pointed star were Pagodas and several 300 SL Gullwings SLR McLaren Stirling Moss, the extremely rare Mercedes AMG PureSpeed, AMGs from the Hammer-era i.e. 1990s. The Koenigsegg CC prototype made its presence felt, fresh off its win at The Quail in California. There was no shortage of even more machinery from Stuttgart. Think Porsche 356 coupes and Speedsters, air-cooled 911s from several generations. Elsewhere, you had pre-war beauties like a Blower Bentley finished in British racing green and a vintage Bugatti racer. From the 1960s, a bright red Ferrari 275 GTB Shortnose, a C2 Chevy Corvette, a Jaguar E Type, and several classic American muscle cars and pickups. We also saw some 1980s side-strake action in the form of a stunning red pairing: a Lamborghini Countach sitting alongside a Ferrari Testarossa. It wouldn’t be a classic car show without Alfa Romeos, and BMWs. The Poonawalla Rolls-Royce lineup from India, made up of all eight generations of the Phantom, a model celebrating its centenary in 2025, made a statement. Supercar Majlis is also present with a curated selection of hypercar royalty, including a McLaren P1. The legendary Dubai Police renowned for their supercar fleet presented a couple of high-performance cars from their active duty, including a Mansory G-Wagen. Staying with Mercedes, there were not one, but two stately S600 Mercedes Pullman limousines, both belonging to the Royal families of Sharjah and Abu Dhabi, respectively. Duccio Lopresto, Managing Director MENA, RM Sotheby's, explained the shift happening within the GCC’s collector ecosystems, while also outlining the scale of the upcoming RM Sotheby’s auction in Abu Dhabi this weekend, at the inaugural Collector Week. With an estimated $80 million to $90 million lineup, Valuations are comparable to Monterey. Source: 1000 Miglia Experience, UAE As for the rally, the first leg is now moving from Dubai to Ras Al Khaimah, climbing toward the twists and turns of Jebel Jais. The route continues into the Sultanate of Oman and back to Ras Al Khaimah, then across to the Emirati capital, Abu Dhabi, before returning to Dubai. Total race distance is roughly 1,600 kilometers, just shy of 1,000 miles. Watch out for our exclusive coverage of the 1000 Miglia Experience, UAE on Petrolicious soon. View All Supercars and Exotics for Sale Images: Khris Bharath

A black classic Ford Mustang with custom modifications, reminiscent of the Ringbrothers' 800-plus horsepower 1969 Mach 1 'KINGPIN' unveiled at the 2025 SEMA, is parked in front of a gray corrugated metal wall.

By Charles Bradley – November 04, 2025

Ringbrothers Unveils 800-Plus Horsepower 1969 Ford Mustan...

World-renowned custom car builder and parts manufacturer Ringbrothers has revealed its latest masterpiece: the “KINGPIN,” a reimagined 1969 Ford Mustang Mach 1 that expertly blends classic muscle car heritage with cutting-edge technology, high performance, and luxury craftsmanship. Unveiled at the 2025 SEMA Show in Las Vegas, KINGPIN stands as a testament to Ringbrothers’ commitment to automotive artistry and innovation. This one-of-a-kind Mustang features a modern drivetrain and chassis combined with thousands of hours of handcrafted detail, resulting in a vehicle that surpasses the factory model in both power and design. At the heart of KINGPIN is a Wegner Motorsports 5.0-liter Coyote V8 engine, supercharged by a Whipple system delivering over 800 horsepower. Power flows through a Bowler Transmissions Carbon Edition six-speed manual gearbox, sending raw energy to the rear wheels. The engine’s roar is amplified by custom-fabricated Ringbrothers headers and a Flowmaster Super 44 Series stainless-steel exhaust system, delivering a soundtrack as thrilling as the car’s performance. Extensive metalwork transformed the Roadster Shop FAST TRACK Stage III chassis back into a unibody structure, while the bodywork has been widened by two inches at the front and 3.5 inches at the rear. The wheelbase is extended by 1.5 inches, complemented by a custom-engineered roll cage for enhanced safety and rigidity. Michelin Pilot Sport 4S tires wrap around HRE Vintage Series 517 wheels, gripping the asphalt with Fox RS single-adjustable coilovers and independent Roadster Shop FAST TRACK suspension at both ends. Brembo brakes ensure confident stopping power. “The Mustang Mach 1 has always been an aggressive-looking car, and the client was adamant about creating a sinister aesthetic,” said Ringbrothers co-owner Jim Ring. “We asked ourselves, ‘What would the final boss in a John Wick film drive?’ This was the result. Everything was cued off the Mustang’s original design, but we ramped up the drama, sharpened the lines, and added a number of one-off and 3D-printed details to make it truly stand out.” The handcrafted body is cloaked in a custom shade of BASF’s Bootleg Black, contrasted by a unique trim color dubbed Grab-Her Green – a playful nod to Ford’s Grabber Green, tweaked for a darker, villainous undertone. Carbon-fiber components abound, including a one-off rear diffuser, lowered rear quarter panels with custom vents, hood, grille surround, lower front valance, and interior accents. Inside, KINGPIN’s cabin combines luxury and technology with upholstery and trim detailed by 3D-printed and machined brightwork, a Vintage Air Gen IV Magnum climate-control system, Dakota Digital gauges, and a custom Ringbrothers “ENYO” crushed-carbon hoop steering wheel. “Over 5,500 hours went into building KINGPIN and perfecting its aesthetics,” added co-founder Mike Ring. “Every piece of this car has been touched and updated with sharpening the original design cues in mind. We’re grateful for our team of trusted partners like BASF, GENTEX, HRE Wheels, and others for making it all possible.” With KINGPIN, Ringbrothers have once again elevated the art of American muscle car customization – melding heritage, luxury, and breathtaking performance into a machine worthy of modern automotive royalty. View All Ford Mustangs For Sale Images: Ringbrothers

A green convertible sports car is on display with people taking photos above; below, high-end sports cars are showcased outdoors with spectators nearby at Wynn Concours 2025: Hypercars World Debuts and elevated hospitality in Las Vegas.

By Michael Van Runkle – November 02, 2025

Wynn Concours 2025: Hypercars, World Debuts, And Elevated...

Pagani chose the 2025 Concours at Wynn Las Vegas to make the world debut of a new Huayra dubbed the “Codalunga Speedster.” The newest Pagani stretches nearly every sculptural form on the hypercar’s already dramatically elongated body, enhancing the aerodynamic silhouette in homage to historical racecars of the 1950s and 60s. Finished in a semi-matte ocean spray green and of course, featuring a twin-turbocharged V12 engine beneath the eternal rear decklid and interior artistry highlighted by quintessential exposed shifter linkages, the car drew a swarming crowd of concours attendees as founder and designer Horacio Pagani himself presented his eponymous company’s latest and greatest. By Michael Van Runkle The fact that Pagani even chose the Wynn Concours’ fourth annual show as the time to debut the Codalunga Speedster hints at the marked shift for the event this year, which expanded in breadth and scope to appeal to a wider swath of automotive enthusiasts. And not just with more cars, more debuts from more brands, and elevated amenities—but also with driving opportunities that go beyond the typical park-and-show Concours experiences. “When you think about the Pebble Beach Concours, when you think about Ville d’Este, or you think about Goodwood, we're not here to compete with anyone,” Brian Gullbrants, Wynn’s COO told duPont Registry. “We want to complement the existing automotive industry and automotive culture.” “This year we have over 600 vehicles, so we have over 1.1 billion dollars of quality automotive out on the field,” Gullbrants boasted. “This is the largest collection ever of Paganis at 44, the largest collection of Veyrons, in fact the largest gathering of Bugattis at almost 70 cars. And we have over 230 different Lamborghinis on display. This is in addition to the 130 judged Concours cars in 10 different classes. But mostly, it's a place to just come enjoy the cars and hospitality and have a great time.” By Michael Van Runkle By Michael Van Runkle Along with the new Huayra on Pagani’s stand, the enormous group of Pagani owners parked in long arcs on the Wynn golf course. Bugatti, meanwhile, arrived en masse too in celebration of two decades since the iconic Veyron arguably inaugurated the hypercar era back in 2005. Bugatti President Christophe Piochon flew to Las Vegas for the Concours, and explained why the company sees opportunities such as this as essential to the ownership experience. “When we heard about this event here in Las Vegas, we started to also invite all the customers which we have in our world database,” Piochon admitted. “I have to say it was a bit of a surprise for us. It shows how important the community of Bugatti owners is because they like to come together, they like to show their cars to the people, and it's really awesome that we have all the generation of modern Bugatti present today, from the first Veyrons to the Tourbillon, the Mistral, everything.” “This is 20 years of Veyron,” Piochon added, “And in a large way, you could look at many of the hypercars and supercars here and say, the Veyron influenced all of these…” Taking in the hundreds of Lamborghinis almost felt like an entirely separate event, stretching from multiple Miuras to modern Venenos, Revueltos, Sterratos—even a Cummins-swapped LM002 “Rambo Lambo” on display. But all the classics in the Concours judging class still took center stage, highlighted by pre-war Mercedes-Benzes, one of which is a former Pebble Beach Concours Best in Show Winner, all the way to Rolls-Royces, Packards, and Duesenbergs. The Golden Era of Hollywood made a strong showing, too, including a Jaguar XKSS and Porsche Speedster formerly owned by Steve McQueen and brought to the Wynn by the Petersen Automotive Museum. The Pebble-winning Mercedes-Benz 680 S Barker Tourer took home the Wynn’s Pre-War Best in Show while a 1951 Ferrari 212 Export won Best in Show Post-War amid the strong field. By Michael Van Runkle By Michael Van Runkle By Michael Van Runkle Of course, motorsport fit into the mix, including a 1988 Porsche 962C owned by Dempsey Motorsport and multiple Red Bull Formula 1 cars from the current era. McLaren showed off the firm’s new Project Endurance prototype, a factory-supported customer racing program that will offer 12 days per year driving in the LDMh class. And a wide range of restomod firms in attendance included Singer, Gunther Werks, Rezvani, and HWA—the latter of which brought the fifth prototype of its 190E 2.5-16 Evo II project, the first to arrive in the United States as proof of concept from AMG cofounder Hans Werner Aufrecht, who himself flew in from Germany to join the festivities. Rolls-Royce also debuted a Phantom Centenary to honor 100 years of the world’s most iconic luxury sedan, which features a gold “Spirit of Ecstasy” along with laser-etched front seat upholstery, a unique Starlight Headliner motif, and the most intricate woodwork ever used for a Rolls-Royce’s door paneling. But almost more importantly than the spectacular breadth of the cars on display at the Wynn Concours, the weekend also included multiple opportunities for entrants to drive—and for the public to witness these pieces of rolling artwork actually in motion. The usual Wynn Concours parade down the Las Vegas strip boomed out Sunday morning, along part of the F1 Grand Prix track already in preparation for later in November. Horacio Pagani chose a route for Pagani owners out to the Valley of Fire State Park in the desert north of town. And a group of intrepid drivers also tried out supercars on the racetrack at Speed Vegas, always an eye-catching venue on the side of the 15 freeway when driving in from Los Angeles. By Michael Van Runkle Though certain elements of the Wynn Concours reflect commonalities with Pebble Beach, Villa d’Este, as well as other events including Moda Miami, The Bridge, and Amelia Island, the convenience factor of Las Vegas truly helps to make this show something special on the automotive calendar. And the Wynn purposefully hopes to cater to every generation of automotive enthusiast, from the pre-war collector to millennials who love modified “Rad” era cars. Hagerty’s Broad Arrow Auction featured a Veyron, a 300 SL Roadster, and an Aston Martin DB5 among others. And for those attendees who might want to enjoy a few days of revelry in Vegas, plenty of nightlife options can certainly match, or even exceed, the flashy, ornate, and performative nature of the concours cars equally as well. View All Supercars and Exotic Cars For Sale on duPont REGISTRY Images: Michael Van Runkle

A row of classic and modern supercars, including a blue Lotus sports car, lines a cobblestone street at Cars of 30A, with people and trees in the background.

By Jordan Aquistapace – October 24, 2025

Alys Beach and Cars of 30A: A Weekend of Supercars and Style

At Alys Beach, Cars of 30A brought cars, culture, and lifestyle together for a weekend of unforgettable experiences. Alys Beach has a way of slowing down time and guiding you into a state of relaxation and privacy. The white sand streets, crisp architecture, and quiet Gulf breeze make it feel like a place apart from the everyday. Walking through the cobblestone streets, it's easy to see why the town has captured the attention and imaginations of so many in search of the ultimate getaway. This past weekend, Alys Beach became a stage for something extraordinary in the automotive space, Cars of 30A. Director of Public Relations Diana Lane gave a tour that revealed the town's history, its thoughtful design inspirations, and exciting plans for the future. But while the architecture and planning are truly breathtaking, the feeling of being carefully curated yet alive with energy sets the tone—a perfect backdrop for a weekend dedicated to the love of cars, community, and experience. Alys Beach Alys Beach Alys Beach The weekend itself was the kind of thing that makes car enthusiasts remember what gave them the love for all things automotive. Davis Brackett, whose passion for car culture is as infectious as it is precise, helped shape Cars of 30A into a gathering that feels personal, even alongside world-class cars and brands. Ferrari of Atlanta, Flatrock Motorclub, and LOKI Coach were everywhere you looked, not confined to a single event but woven through the weekend like threads in a rich tapestry. Walking past the gleaming curves of a Ferrari 12Cilindri one moment and the understated track-ready Porsche 718 Clubsport the next, there was a sense of discovery at every turn. And yet, it wasn't just about the cars—it was about the people, the conversations sparked by shared interests, the smiles when someone got behind the wheel for a test drive, or the quiet awe at the interior of the Prevost motorhome by LOKI Coach. Rich Bros Photo/Video Rich Bros Photo/Video Rich Bros Photo/Video Thursday's Hanger Party had the intimacy of a well-kept secret, a chance to catch up with familiar faces and meet new ones, all while the cars, like a one-off Gunther Werks Porsche, V12 Lamborghini Murcielago, Ford GT, and stunning private jets quietly stole the show in the background. By Friday, South Charles Street was completely transformed into a luxury VIP block party, as the cobblestones echoed with laughter and the clink of glasses, small bites from local restaurants fueling the crowd and festivities. Even luxury watches were being showcased and sold streetside to collectors looking to commemorate the evening. The Gulf glimmered just in the distance, a constant reminder of peace and privacy. Cars and sponsors were there all weekend, but the shared experiences, the stories exchanged, and the way guests lingered over the details made the weekend truly memorable. Rich Bros Photo/Video Rich Bros Photo/Video Rich Bros Photo/Video Saturday's Cars of 30A main event stretched through the streets, but it didn't feel chaotic—it felt alive. The heart of Alys Beach pulsed with the energy of car collectors and enthusiasts, as the courtyard filled with the aroma of fresh food, the sound of live music, and a lineup of cars that touched every kind of automotive passion, from the spirited presence of Myers Manx to Ferrari of Atlanta's striking lineup and Flatrock's classic Porsche. LOKI Coach showcased its five-star motorhome that felt less like transportation and more like a dream home on wheels. Around every corner, guests found something to engage with: test drives, simulators, curated lifestyle showcases, and moments that reminded them why gatherings like this matter. Whether it was a shared laugh, a handshake, or a quiet moment spent admiring the cars and scenery, Alys Beach seemed to invite everyone to slow down and simply take it all in. Raz Krog Raz Krog Raz Krog What made the weekend linger, though, was the human thread running through it all. Chefs and mixologists, brand ambassadors and collectors, friends and strangers: everyone found themselves part of the story. By the end, as the sun dipped over the Gulf, there was a sense of gratitude in the air. Gratitude for the people who made it happen, the cars that came, and the place that made it all feel possible. Plans are already underway for 2026, but this weekend will forever cement itself as the inaugural Cars of 30A at Alys Beach. Discover Alys Beach Learn More About Cars of 30A " width="680">

By Khris Bharath – August 18, 2025

Inside SOC’s Monterey Debut: Convoys, Exclusives and Tour...

Supercar Owners Circle (SOC) made its U.S. debut at the 2025 Monterey Car Week this year. If you follow our coverage, you’ll know SOC is the most exclusive supercar community in the world, built around carefully curated membership and events that bring cars, travel, and lifestyle together in ways few organizations can match. Now part of the duPont REGISTRY Group, SOC’s Monterey presence on the West Coast of the United States was also a signal of intent, expanding its global footprint. This debut also tied directly into duPont REGISTRY’s strategy of bringing the rarest and most desirable cars, front and center. We saw this earlier in June this year, at SOC’s Andermatt gathering in Switzerland, where members took over the Alps with a spectacular convoy. In California, the private club gathered over 30 of the world’s rarest performance cars in a format that gave members something you rarely see at Car Week: real access and time behind the wheel. That’s right. Instead of showing up with just a static display, SOC staged a full-day event that also put these exotic cars on the road, creating an experience that went far beyond traditional concours culture. The lineup of automobiles was simply staggering. You had the Ferrari F40 and F50 sharing space with the modern Daytona SP3 and Monza SP2 from the ‘Icona Series’, joining other high-end supercars like the Koenigsegg Regera, Czinger 21C, De Tomaso P72, Pagani Zonda S, Porsche 959, and so many more. Celebrity automotive YouTubers were also part of the convoy, whereas bespoke builds from Singer and Gunther Werks represented the Golden State’s rich restomod scene. The day kicked off with a private preview of the Touring Superleggera Veloce12 Barchetta at a Mediterranean-style villa in Carmel Meadows. We had an exclusive feature of this reveal, breaking down the car’s design and engineering, before its public debut. But for SOC members, this was an intimate first look at Touring’s latest creation, hosted in a setting that matched the car’s rarity, and unlike most Car Week debuts, which take place in front of cameras and press, here, attendees had the chance to closely interact with the designers and engineers. Next came the drive. Now, if you’ve ever done Highway 1 from Carmel to Big Sur. If you’ve ever tackled the Pacific Coast Highway in traffic, you know how rare uninterrupted stretches are. SOC’s convoy had a dedicated Police escort, which meant members could enjoy the scenic roads as intended. Things came to an end at 17-Mile Drive, where the cliffs and ocean views provided a spectacular backdrop for a private photo session. Later that evening, the cars rolled into Motorlux at the Monterey Jet Center, one of Car Week’s most glamorous gatherings. SOC had its own dedicated display space, parked up next to private jets. The bigger question is what this means for Car Week going forward. With SOC now under the duPont REGISTRY Group umbrella, expect to see more integration between exclusive member experiences and the larger luxury lifestyle ecosystem. View All Supercars and Exotics For Sale Source: Supercar Owners Circle. @Kenozache

By Charles Bradley – August 16, 2025

Ferrari F50 GT1 Crowned Best of Show at The Quail, A Moto...

The Quail, A Motorsports Gathering returned for its 22nd year on the manicured lawns of The Quail Golf Club, where a 1996 Ferrari F50 GT1 claimed the coveted Best of Show title. Owned by noted collector Art Zafiropoulo, the F50 GT1 rose above a curated field of more than 200 entrants, recognized for its groundbreaking design, craftsmanship, and historical significance. The winning Ferrari was inducted into the Rolex Circle of Champions, a revered tradition honoring the pinnacle of automotive excellence. Zafiropoulo also received a specially engraved Oyster Perpetual Datejust 36, presented by Luca Bernasconi, president and CEO of Rolex USA. A Rare Ferrari Prototype The 1996 Ferrari F50 GT1 remains one of Maranello’s rarest and most extreme creations. Conceived to bring the F50 into GT1 racing, chassis number 001 is the only factory-assembled prototype. It features a 750-horsepower evolution of Ferrari’s 4.7-liter V12, integrated into a carbon-fiber monocoque with purposeful aerodynamics and Formula 1-grade race hardware. Though built for the international GT1 class, Ferrari ultimately shelved the program in 1997, leaving the prototype as the lone example. With its raw carbon bodywork, black Speedline wheels, and striking proportions, the F50 GT1 has become a holy grail among Ferrari enthusiasts. Other Award Highlights In addition to the Best of Show winner, The Quail recognized other exceptional vehicles: Spirit of The Quail – 1967 Shelby EXP500 Prototype Coupe, owned by Mr. and Mrs. Craig Jackson Hagerty Drivers Foundation Award – 1967 Sunbeam MK2, owned by Richard Thompson A full list of award winners can be found through The Quail’s official channels. Global Debuts and Featured Classes By Charles Bradley As always, The Quail served as a stage for the future of the automotive industry. Eighteen of the world’s most notable manufacturers and designers presented global debuts, including: · Lamborghini Fenomeno · Guntherwerks Project F-26 · Corvette CX Concept and CX.R Gran Turismo Concepts · Corvette ZR1x Silver Quail Edition · Lexus Sport Concept · Cadillac Elevated Velocity · Superleggera Veloce 12 · Gordon Murray Automobiles GMSV Le Mans GTR and GMSV S1 LM · Bugatti Brouillard · Ringbrothers 1971 Aston Martin DBS This year’s four featured classes brought special celebrations to the show field: · 30th Anniversary of the Ferrari F50 – winner: 1995 Ferrari F50, Museo Carde · 60th Anniversary of the Shelby Mustang GT350 – winner: John Dwyer’s 1965 Shelby Mustang GT350R #98 · 60th Anniversary of Iso Grifo – winner: Peter Wilde’s 1963 Iso Grifo A3/L Prototype · Liveries of F1 – winner: J.R. Amantea’s 1997 Ferrari F310B Eight traditional classes further showcased icons spanning decades, brands, and design movements. The Quail Experience “From esteemed collectors showing the rarest vehicles in the world on the field to sponsors debuting the latest in automotive art and technology, The Quail, A Motorsports Gathering is the epicenter of automotive culture,” said Kai Lermen, Senior Vice President of The Peninsula Signature Events. “The diversity of our show field, our focus on offering a fun, garden party atmosphere and the incredible number of global debuts that make this event truly unique. We thank our sponsors, guests, and the motoring community for their continued support making The Quail, A Motorsports Gathering the most exclusive impactful event of Monterey Car Week.” This year also marked an unprecedented reunion of IROC legends. More than 20 historic IROC cars and a lineup of champion drivers – including Jeff Gordon, Jenson Button, Kurt Busch, Mark Martin, Danny Sullivan, Ken Schrader, Bill Elliott, Zak Brown, and Bruce Canepa – took part in a celebratory parade lap and fan showcase. Guests also enjoyed five distinctive culinary pavilions, award-winning wines, and Live entertainment. The annual Fireside Chat featured comedian and car collector Adam Carolla, while Bonhams hosted the 28th edition of The Quail Auction, Monterey Car Week’s longest-running and most prestigious sale. Looking Ahead To 2026 The Quail continues to define the standard for automotive excellence, blending heritage, innovation, and exclusivity in one extraordinary gathering. Next year’s event is scheduled for Friday, August 16, 2026, promising another celebration of the world’s most important cars and collectors. View All Cars For Sale On duPont REGISTRY Photo Credit: Kahn Media, MitoKino

By Jordan Aquistapace – August 16, 2025

duPont REGISTRY's Guide to Monterey Car Week 2025

Monterey Car Week stands as one of the most iconic gatherings on the annual automotive calendar, welcoming collectors, manufacturers, and enthusiasts from all over the world. Set against the backdrop of California's Central Coast, it's a week where everything from coachbuilt pre-war rarities to the latest all-electric hypercars rolls into town. There's a rhythm to it, with auctions, unveilings, rally arrivals, and a constant stream of cars weaving through scenic roads like 17-Mile Drive. But with so many overlapping events, it's easy to feel like you're always one step behind something incredible. From the elegance of the Pebble Beach Concours d'Elegance to the curated mix at The Quail, it's an overwhelming but unforgettable experience for anyone who's even remotely into cars. For all its flash and formality, Car Week still manages to feel like a celebration of everything that makes the automotive world so captivating. One minute, you're in the presence of a post-war Ferrari with a chassis legacy longer than your arm, and the next, you're watching a manufacturer reveal a next-gen supercar surrounded by executives, designers, and future owners. It's a space where the industry's past and future collide in real time, and where conversations at a coffee stand can lead to once-in-a-lifetime opportunities. The volume of activity might seem chaotic, but there's a rhythm to it once you settle in. Whether you're chasing early morning show setups or tracking big-ticket sales at the auctions, there's something genuinely addictive about the pace. To make the most of it, having a plan helps, especially when so many events are stacked back-to-back. That's where the duPont REGISTRY Guide to Monterey Car Week 2025 comes in. Think of it less as a checklist and more like a roadmap through the madness, with key events, notable locations, and useful tips to help you stay ahead of the curve. Whether you're there to admire vintage Bugattis or just soak in the atmosphere, Car Week rewards those who know where to look and when to show up. *Please Note: Many of the events during Monterey Car Week 2025 require pre-purchased tickets View All Luxury & Exotic Cars For Sale Dates Saturday, August 9th Sunday, August 10th Monday, August 11th Tuesday, August 12th Wednesday, August 13th Thursday, August 14th Friday, August 15th Saturday, August 16th Sunday, August 17th " width="680"> FAQs What are the official dates for Monterey Car Week 2025? Monterey Car Week 2025 runs from Friday, August 8th to Sunday, August 17th, 2025, offering ten days of elite automotive events across the Monterey Peninsula. What are the must-see marquee events during the week? Key highlights include the Pebble Beach Concours d’Elegance (final Sunday), the Rolex Monterey Motorsports Reunion at WeatherTech Raceway Laguna Seca, The Quail: A Motorsports Gathering, Exotics on Broadway, and auctions like RM Sotheby’s Monterey, Gooding & Company, Bonhams, and Mecum. Are any events free to attend? The Monterey Car Week Kick-Off on Friday, August 8, is free, as are Concours for a Cause on August 12 and Exotics on Broadway show in Seaside. Some Automobilia and community-style events are also open without charge. Which auctions should I plan for, and where are they located? Which auctions should I plan for, and where are they located? Major auction houses, including RM Sotheby’s Monterey, Gooding & Company, Bonhams at The Quail, Mecum Monterey, and Broad Arrow Auction, operate across the week. They are located at venues like the Monterey Conference Center, Quail Lodge, and Hyatt Regency Monterey. How should I dress for Monterey Car Week? For Monterey Car Week, it's best to dress in smart casual attire. Comfortable shoes are recommended since you'll likely be walking around at various events and venues. If you're attending more upscale events like the Pebble Beach Concours d'Elegance, consider dressing a bit more formally, such as a blazer or a nice dress. Layers are also a good idea, as the coastal weather can be unpredictable. Overall, aim for a stylish yet comfortable look that suits the occasion. What’s the best way to navigate Car Week and avoid missing key experiences? Planning is essential—tickets often sell out, hotels book fast, and traffic gets heavy. Consider using our duPont REGISTRY guide and interactive maps from SeeMonterey, attend signature events early, and make use of shuttles and local transit to streamline your schedule. Friday, August 8th Monterey Car Week Kickoff 5:00PM - 7:00PM SeeMonterey Downtown MontereyAlvarado St & Franklin StMonterey, CA 93940 A remarkable collection of historic race cars line Alvarado St. in Monterey before racing at Rolex Monterey Motorsports Reunion. Meet the drivers and enjoy music and giveaways. This is a great family-friendly event. Saturday, August 9th Monterey Pre-Reunion & Corkscrew Hillclimb 7:00AM WeatherTech Raceway WeatherTech Raceway Laguna Seca1021 Monterey Salinas HwySalinas, CA 93908 Two days of historic racing will be punctuated by the Fourth Annual Corkscrew Hillclimb on August 9th where fans will watch drivers race reverse course up the famous turn. The Hillclimb will be a 90-minute action-packed variety of specials and race cars tackling the challenging Corkscrew while competing for racing glory, attempting to best the world record of 21.958 set in 2024 by Max Chilton in the McMurtry Spéirling. Sunday, August 10th Monterey Pre-Reunion & Corkscrew Hillclimb 7:00AM WeatherTech Raceway WeatherTech Raceway Laguna Seca1021 Monterey Salinas HwySalinas, CA 93908 The 11 different groups race twice before prepping their cars for the following Rolex Monterey Motorsports Reunion. Bonhams displays a selection of classic cars that will be offered at its world-class auction. The day ends with the Corkscrew Hillclimb, allowing fans to enjoy seeing the cars race against the clock up the iconic Corkscrew. Monday, August 11th The Quail Rally All Day The Peninsula Signature Events The Quail800 Valley Greens DriveCarmel, CA 93923 Discover an unforgettable journey through some of the most breathtaking roads and exclusive experiences the Monterey Peninsula has to offer. We will integrate with the most prestigious events of the week, granting you access to the finest gatherings in the automotive world. The experience will take you through California’s stunning landscapes, from coastal highways to a legendary circuit. Highlights include driving experiences at WeatherTech Raceway Laguna Seca, scenic drives through Big Sur and the towering Redwoods of the Santa Cruz Mountains. More than just a drive, The Quail Rally is an opportunity to forge meaningful connections, celebrate a shared passion for fine automobiles, and immerse yourself in an unparalleled automotive lifestyle. Whether you are a first-time participant or a returning guest, we are honored to host you on this extraordinary journey. Automobilia Collectors Expo 10:00AM - 5:00PM Automobilia Collectors Expo 1441 Canyon Del Rey BlvdSeaside, CA 93950 Rev your engines and get ready to find automotive rarities during Monterey Car Week. This premier event, from Monday, August 11th to Wednesday, August 13th, brings together collectors, enthusiasts, and history buffs for a celebration of all things automotive related. Explore a treasure trove of unique finds, connect with fellow collectors, and fuel your passion for automotive history. Monterey British 2025 1:00PM - 4:00PM jags.org 77 W Carmel Valley RdCarmel Valley, CA 93924 Spectators and dogs welcome, no charge! Car registrations are sold out, mark your calendar for Monday, August 10, 2026! No catering available on site however, there are many options steps away in the Village and you are always welcome to join us for a picnic. Tuesday, August 12th Automobilia Collectors Expo 10:00AM - 5:00PM Automobilia Collectors Expo 1441 Canyon Del Rey BlvdSeaside, CA 93950 Rev your engines and get ready to find automotive rarities during Monterey Car Week. This premier event, from Monday, August 11th to Wednesday, August 13th, brings together collectors, enthusiasts, and history buffs for a celebration of all things automotive related. Explore a treasure trove of unique finds, connect with fellow collectors, and fuel your passion for automotive history. The Quail Rally All Day The Peninsula Signature Events The Quail800 Valley Greens DriveCarmel, CA 93923 Discover an unforgettable journey through some of the most breathtaking roads and exclusive experiences the Monterey Peninsula has to offer. We will integrate with the most prestigious events of the week, granting you access to the finest gatherings in the automotive world. The experience will take you through California’s stunning landscapes, from coastal highways to a legendary circuit. Highlights include driving experiences at WeatherTech Raceway Laguna Seca, scenic drives through Big Sur and the towering Redwoods of the Santa Cruz Mountains.More than just a drive, The Quail Rally is an opportunity to forge meaningful connections, celebrate a shared passion for fine automobiles, and immerse yourself in an unparalleled automotive lifestyle. Whether you are a first-time participant or a returning guest, we are honored to host you on this extraordinary journey. Camp Overcrest (Check-In) (August 12th - August 17th) Overcrest Productions Tira Nanza Wines18181 Cachagua RdCarmel Valley, CA 93924 Camp Overcrest is a temporary sanctuary tucked away on a working farm and winery in the hills of Carmel Valley, offered exclusively during Car Week, August 12th through 17th. It’s a place for real enthusiasts to slow down, connect, and camp with their cars—surrounded by the kind of machines and people that make this all worth doing. Picture vintage tents beneath oak trees, early morning coffee shared with friends, and peaceful nights just a few miles from the chaos of valet lines and velvet ropes. Learn More Concours For A Cause 10:00AM - 4:00PM Concours for a Cause Downtown Carmel-by-the-SeaOcean Ave. to Lincoln StCarmel-by-the-Sea, CA Our cause is to create a fundraising opportunity for local nonprofits during Monterey Car Week. We take pride in giving the individual showcasing their car the freedom to support the causes that matter most to them, ensuring their contributions make a meaningful impact. 100% of the entry fee will be donated to local nonprofits. Concours for a Cause is dedicated to creating a high-quality, free event where everyone can come together to celebrate cars, community, culture, and charity. Learn More Wednesday, August 13th The Quail Rally All Day The Peninsula Signature Events The Quail800 Valley Greens DriveCarmel, CA 93923 Discover an unforgettable journey through some of the most breathtaking roads and exclusive experiences the Monterey Peninsula has to offer. We will integrate with the most prestigious events of the week, granting you access to the finest gatherings in the automotive world. The experience will take you through California’s stunning landscapes, from coastal highways to a legendary circuit. Highlights include driving experiences at WeatherTech Raceway Laguna Seca, scenic drives through Big Sur and the towering Redwoods of the Santa Cruz Mountains.More than just a drive, The Quail Rally is an opportunity to forge meaningful connections, celebrate a shared passion for fine automobiles, and immerse yourself in an unparalleled automotive lifestyle. Whether you are a first-time participant or a returning guest, we are honored to host you on this extraordinary journey. Rolex Monterey Motorsports Reunion 7:00 A.M. WeatherTech Raceway WeatherTech Raceway Laguna Seca1021 Monterey Salinas HwySalinas, CA 93908 The annual Rolex Monterey Motorsports Reunion is a museum revving to life with hundreds of historic and period-correct race and sports cars from nearly every era. It is one of the world’s most prestigious motorsport lifestyle gatherings that this year will celebrate the 75th Anniversary of Formula One®. Experience race cars driven as they were originally intended to do among a festival environment. Also, see NASCAR legends racing in their original IROC cars for the first time in Monterey. It is a full sensory experience with family activities, refined food options, world renowned hospitality and opportunities to rub shoulders with legendary drivers and to see, and hear, the world’s best race cars. Automobilia Collectors Expo 10:00AM - 5:00PM Automobilia Collectors Expo 1441 Canyon Del Rey BlvdSeaside, CA 93950 Rev your engines and get ready to find automotive rarities during Monterey Car Week. This premier event, from Monday, August 11th to Wednesday, August 13th, brings together collectors, enthusiasts, and history buffs for a celebration of all things automotive related. Explore a treasure trove of unique finds, connect with fellow collectors, and fuel your passion for automotive history. Bonhams: The Quail Auction 9:00AM - 6:00PM Bonhams Quail Lodge's West Farm Field27050 Rancho San Carlos RoadCarmel, CA 93923 Bonhams' Quail Lodge Auction Preview for Monterey Car Week 2025 is an inviting event for car enthusiasts and collectors. Set against the stunning backdrop of Northern California's coast, it showcases some of the world's greatest automotive examples. This preview offers a relaxed atmosphere where attendees can admire these exceptional cars up close, all while hoping they find happy new owners. It's a perfect blend of elegance and excitement, making it a highlight of the week's festivities. Learn More Broad Arrow Monterey Jet Center Auction Preview: 10:00AM - 5:00PM Auction: 6:00PM Broad Arrow The Monterey Jet Center300 Sky Park Dr.Monterey, CA 93940 The Monterey Jet Center auction returns as a two-day sale this coming August. Held in conjunction with Motorlux, thousands of guests from all over the world will be in attendance across the two events. Broad Arrow’s 2025 auction will feature one of the finest assemblies of collector cars across virtually every niche of collecting within the grounds of the Monterey Jet Center kicking off Monterey Car Week in grand style. Last years auction totaled $71.5 million with 85 percent of all lots sold. Debuting an immersive, runway-style auction block format that was well-received by collectors and industry insiders alike, the auction saw record attendance with 42 percent of bidders registering to bid for the first time. Bidder registration is now open. Learn More Gooding Christie's Pebble Beach Auctions 10:00AM - 6:00PM Gooding Co. Pebble Beach Parc du ConcoursCorner of Stevenson Dr. & Portola Rd.Pebble Beach, CA 93940 Gooding Christie's, the official auction house of the Pebble Beach Concours d’Elegance, is proud to announce its presentation of the highly anticipated Pebble Beach Auctions. The Auctions, taking place on August 15 and 16 at the Parc du Concours, will host the world’s foremost car collectors, buyers, and sellers at the esteemed venue in Pebble Beach, California at the 74th Pebble Beach Concours. RM Sotheby's Monterey Auction 10:00AM - 6:00PM RM Sotheby's Monterey Conference Center1 Portola PlazaMonterey, CA 93940 RM Sotheby’s annual Monterey sale is a marquee event in the world of car collecting and rarely requires introduction amongst the collector car community. Over the years, the world’s most exceptional automobiles and collections have crossed the block, setting countless world records in prices achieved, reinforcing the venue’s reputation as a cornerstone event in the collector car market. In 2025, the sale will return to the iconic Portola Hotel and Monterey Conference Center, marking RM Sotheby’s 28th year on the Monterey Peninsula. Known for its unparalleled atmosphere and legacy of offering the world’s very best automobiles, this year’s event is poised to be another unforgettable chapter in the history of this long-standing auction. Learn More The Little Car Show 12:00AM - 5:00PM The Little Car Show Lighthouse Avenue, Pacific GroveLighthouse AvenuePacific Grove, CA 93950 Held during the famed Monterey Car Week, which brings tens of thousands of owners, collectors, and enthusiasts of automobiles to the Monterey Peninsula each August for more than a dozen events. The show schedule runs from Noon to 5 p.m. on Wednesday, August 13, 2025, and is free of charge to all spectators. A $100 donation will be accepted from all vehicle entries and donated to our charities. The Little Car Show showcases 125 vehicles 25 years and older and features multi-marque mini, micro, steam, electric, and arcane vehicles of 1,800cc displacement or less from around the globe. A “special interest” category offers select limited production, custom, and modified vehicles. Motorlux 6:00PM - 10:00PM Motorlux Monterey Jet Center300 Sky Park Dr.Monterey, CA 93940 Featuring Michelin-starred chefs, unbeatable vintage wines and cocktails, and over one hundred rare airplanes and automobiles. Immerse yourself in curated car classes, dance under the stars to live entertainment, and join in on the Broad Arrow Auctions action — hosted live at the heart of the party and entry is included complimentary with your ticket. The final day to secure pre-gate pricing is August 3rd, lock in your ticket today before tickets sell out. Thursday, August 14th Rolex Monterey Motorsports Reunion 7:00 A.M. WeatherTech Raceway WeatherTech Raceway Laguna Seca1021 Monterey Salinas HwySalinas, CA 93908 The annual Rolex Monterey Motorsports Reunion is a museum revving to life with hundreds of historic and period-correct race and sports cars from nearly every era. It is one of the world’s most prestigious motorsport lifestyle gatherings that this year will celebrate the 75th Anniversary of Formula One®. Experience race cars driven as they were originally intended to do among a festival environment. Also, see NASCAR legends racing in their original IROC cars for the first time in Monterey. It is a full sensory experience with family activities, refined food options, world renowned hospitality and opportunities to rub shoulders with legendary drivers and to see, and hear, the world’s best race cars. Pebble Beach Tour d'Elegance 7:00AM - 12:00PM Pebble Beach Concours 1700 17 Mile Dr.Pebble Beach 93953 An exhibition of elegance in motion, the annual Pebble Beach Tour d’Elegance features more than 150 Concours entrants seeking to prove they are roadworthy and gain an advantage in the Concours as they trace a scenic route on Highway One. The Tour begins in Pebble Beach, traces 17-Mile Drive and Highway One to Big Sur and then returns to Pebble Beach to cross the Finish line. A car that successfully completes the Tour gets the nod if it later ties in class competition at the Concours. Mecum Monterey Auction 8:00AM Mecum Auctions Del Monte Golf Course1300 Sylvan RoadMonterey, CA 93940 Mecum's Monterey 2025 Auction is preparing to showcase an impressive roster of rare, collector-grade cars. As one of the leading auction houses, Mecum will present a diverse selection of high-quality vehicles, each standing out as an exemplary model in the collector car world. This event offers a notable opportunity for enthusiasts and collectors to view and acquire some of the finest examples in the industry. Learn More Ferrari Owners Club Concours Carmel 9:00AM - 5:00PM Ferrari Owners Club - Nothern California Region Carmel-by-the-SeaOcean Avenue and Dolores StreetCarmel-By-The-Sea, CA 93921 Carmel Realty Company Presents the 3rd Annual Ferrari Owners Club Concours Carmel. Join us in charming Carmel-by-the-Sea for our concours of curated Ferraris and Italian motorcycles during Monterey Car Week. Celebrating the 50th Anniversary of the 308. Special guest Italian marque Maserati. Bonhams: The Quail Auction 9:00AM - 6:00PM Bonhams Quail Lodge's West Farm Field27050 Rancho San Carlos RoadCarmel, CA 93923 Bonhams' Quail Lodge Auction Preview for Monterey Car Week 2025 is an inviting event for car enthusiasts and collectors. Set against the stunning backdrop of Northern California's coast, it showcases some of the world's greatest automotive examples. This preview offers a relaxed atmosphere where attendees can admire these exceptional cars up close, all while hoping they find happy new owners. It's a perfect blend of elegance and excitement, making it a highlight of the week's festivities. Learn More Broad Arrow Monterey Jet Center Auction Preview: 10:00AM - 1:00PM Auction: 1:00PM Broad Arrow The Monterey Jet Center300 Sky Park Dr.Monterey, CA 93940 The Monterey Jet Center auction returns as a two-day sale this coming August. Held in conjunction with Motorlux, thousands of guests from all over the world will be in attendance across the two events. Broad Arrow’s 2025 auction will feature one of the finest assemblies of collector cars across virtually every niche of collecting within the grounds of the Monterey Jet Center kicking off Monterey Car Week in grand style. Last years auction totaled $71.5 million with 85 percent of all lots sold. Debuting an immersive, runway-style auction block format that was well-received by collectors and industry insiders alike, the auction saw record attendance with 42 percent of bidders registering to bid for the first time. Bidder registration is now open. Learn More Concours Village (Thursday, August 14th - Sunday, August 17th) Corner of Stevenson and Forest Lake RdPebble Beach, CA 93953 In the days leading up to Concours Sunday, wet your automotive palate by visiting Concours Village, conveniently located across from the Pebble Beach Auctions at Forest Lake Road and Stevenson Drive. Concours Village is the premier location available for manufacturer displays. With over 60,000 sq ft. of interactive space open to the public at no cost, Concours Village is the place where visitors begin their Pebble Beach Automotive Week experience. Gooding Christie's Pebble Beach Auctions 9:00AM - 6:00PM Gooding Co. Pebble Beach Parc du ConcoursCorner of Stevenson Dr. & Portola Rd.Pebble Beach, CA 93940 Gooding Christie's, the official auction house of the Pebble Beach Concours d’Elegance, is proud to announce its presentation of the highly anticipated Pebble Beach Auctions. The Auctions, taking place on August 15 and 16 at the Parc du Concours, will host the world’s foremost car collectors, buyers, and sellers at the esteemed venue in Pebble Beach, California at the 74th Pebble Beach Concours. RM Sotheby's Monterey Auction 10:00AM - 6:00PM RM Sotheby's Monterey Conference Center1 Portola PlazaMonterey, CA 93940 RM Sotheby’s annual Monterey sale is a marquee event in the world of car collecting and rarely requires introduction amongst the collector car community. Over the years, the world’s most exceptional automobiles and collections have crossed the block, setting countless world records in prices achieved, reinforcing the venue’s reputation as a cornerstone event in the collector car market. In 2025, the sale will return to the iconic Portola Hotel and Monterey Conference Center, marking RM Sotheby’s 28th year on the Monterey Peninsula. Known for its unparalleled atmosphere and legacy of offering the world’s very best automobiles, this year’s event is poised to be another unforgettable chapter in the history of this long-standing auction. Learn More Prancing Ponies Women’s Car Show 10:00AM - 4:00PM Prancing Ponies Women’s Car Show Ocean Avenue between Junipero and San CarlosOcean Ave.Carmel-by-the-Sea, CA 93921 Prancing Ponies Women's Car Show is dedicated to creating opportunities for low-income Women by fundraising to support their attendance at leadership conferences, workshops, and seminars to advance their careers and better their family's lives. Pebble Beach Classic Car Forum 11:00AM Pebble Beach Concours The Lodge at Pebble Beach1700 17 Mile DrivePebble Beach, CA 93953 Each year at the Pebble Beach Classic Car Forum presented by Alliant Private Client, we bring together key automotive figures to discuss some of the most interesting topics facing the collector car world today. Forums are held from Thursday through Saturday of Pebble Beach Automotive Week at the Concours Village at Pebble Beach. Sportscar Vacationland 4:00PM - 9:00PM (Petrolicious Screening: 7:30PM- 9:00PM) Overcrest Productions Tira Nanza Wines18181 Cachagua RdCarmel Valley, CA 93924 More than just a car show, Sportscar Vacationland is a celebration of automotive art, culture and community. No velvet ropes, no flex culture – Just great people and the kind of machines and camaraderie that remind us what it's all about. Conveniently located just a short drive from the heart of Car Week, the event offers an accessible yet distinctively different escape from the usual hustle, providing a one-of-a-kind destination. Set in a beautiful, discoverable location above Carmel Valley, this immersive event brings together enthusiasts, artists, makers and storytellers for a day of inspiration, connection and fun. Learn More The Preserve Concours & Cocktails 2025 5:00PM - 10:00PM duPont REGISTRY Monterey Car Week is an exhilarating celebration of all things automotive, bringing together car enthusiasts, collectors, and industry experts for a week-long extravaganza in California’s scenic Monterey Peninsula. The week is filled with rare automobile viewings, auctions, parties, and races, culminating in the prestigious Pebble Beach Concours d’Elegance. One of the exclusive events on your must-do list is the Preserve Concours & Cocktails presented by Luxury Rally Club and the Santa Lucia Preserve on their magnificent 20,000-acre private nature sanctuary. Friday, August 15th Porsche Club of America Werks Reunion 7:00AM - 3:00PM Werks Reunion Monterey Pines Golf Course1250 Garden RoadMonterey, CA 93940 Porsche Club of America (PCA) welcomes all Porsche clubs, owners, and enthusiasts to join us as we celebrate PCAs 70th Anniversary at the eleventh annual Werks Reunion Monterey, on August 15, 2025, the Friday preceding the Monterey Concours d'Elegance. We invite you to come to The Monterey Pines Golf Course to see a breathtaking array of Porsches, from rare to current models and everything in between! Our featured cars this year are the Targas through the years and 912s. Rolex Monterey Motorsports Reunion 7:00 A.M. WeatherTech Raceway WeatherTech Raceway Laguna Seca1021 Monterey Salinas HwySalinas, CA 93908 The annual Rolex Monterey Motorsports Reunion is a museum revving to life with hundreds of historic and period-correct race and sports cars from nearly every era. It is one of the world’s most prestigious motorsport lifestyle gatherings that this year will celebrate the 75th Anniversary of Formula One®. Experience race cars driven as they were originally intended to do among a festival environment. Also, see NASCAR legends racing in their original IROC cars for the first time in Monterey. It is a full sensory experience with family activities, refined food options, world renowned hospitality and opportunities to rub shoulders with legendary drivers and to see, and hear, the world’s best race cars. Mecum Monterey Auction 8:00AM Mecum Auctions Del Monte Golf Course1300 Sylvan RoadMonterey, CA 93940 Mecum's Monterey 2025 Auction is preparing to showcase an impressive roster of rare, collector-grade cars. As one of the leading auction houses, Mecum will present a diverse selection of high-quality vehicles, each standing out as an exemplary model in the collector car world. This event offers a notable opportunity for enthusiasts and collectors to view and acquire some of the finest examples in the industry. Learn More The Quail, A Motorsport Gathering 9:00AM - 4:00PM The Peninsula Signature Events The Quail8205 Valley Greens DrCarmel Valley, CA 93923 The Quail, A Motorsports Gathering, provides a unique and exclusive experience for motorsports enthusiasts and collectors from around the globe. Set amidst the scenic rolling greens of Quail Lodge & Golf Club, this garden-party event features rare collections of fine automobiles and motorcycles. The event will include several captivating themes, such as Traditional Classes, Pre-War Sports & Racing, Post-War Sports, Post-War Racing, The Evolution of the Supercar, The Great Ferraris, Custom Coachwork, and Sports and Racing Motorcycles. Each theme offers a distinct showcase of automotive and motorcycle history, ensuring an exceptional and memorable experience for all attendees. Bonhams: The Quail Auction Preview: 8:30AM - 11:00AM Auction: 10:00AM Bonhams Quail Lodge's West Farm Field27050 Rancho San Carlos RoadCarmel, CA 93923 Bonhams' Quail Lodge Auction Preview for Monterey Car Week 2025 is an inviting event for car enthusiasts and collectors. Set against the stunning backdrop of Northern California's coast, it showcases some of the world's greatest automotive examples. This preview offers a relaxed atmosphere where attendees can admire these exceptional cars up close, all while hoping they find happy new owners. It's a perfect blend of elegance and excitement, making it a highlight of the week's festivities. Learn More Gooding Christie's Pebble Beach Auctions 9:00AM - 9:00PM Gooding Co. Pebble Beach Parc du ConcoursCorner of Stevenson Dr. & Portola Rd.Pebble Beach, CA 93940 Gooding Christie's, the official auction house of the Pebble Beach Concours d’Elegance, is proud to announce its presentation of the highly anticipated Pebble Beach Auctions. The Auctions, taking place on August 15 and 16 at the Parc du Concours, will host the world’s foremost car collectors, buyers, and sellers at the esteemed venue in Pebble Beach, California at the 74th Pebble Beach Concours. RM Sotheby's Monterey Auction Preview: 10:00AM - 4:00PM Auction: 5:30PM Zach Brehl/RM Sotheby's Monterey Conference Center1 Portola PlazaMonterey, CA 93940 RM Sotheby’s annual Monterey sale is a marquee event in the world of car collecting and rarely requires introduction amongst the collector car community. Over the years, the world’s most exceptional automobiles and collections have crossed the block, setting countless world records in prices achieved, reinforcing the venue’s reputation as a cornerstone event in the collector car market. In 2025, the sale will return to the iconic Portola Hotel and Monterey Conference Center, marking RM Sotheby’s 28th year on the Monterey Peninsula. Known for its unparalleled atmosphere and legacy of offering the world’s very best automobiles, this year’s event is poised to be another unforgettable chapter in the history of this long-standing auction. Learn More Pebble Beach Classic Car Forum 2:00PM - 4:00PM Pebble Beach Concours The Lodge at Pebble Beach1700 17 Mile DrivePebble Beach, CA 93953 Each year at the Pebble Beach Classic Car Forum presented by Alliant Private Client, we bring together key automotive figures to discuss some of the most interesting topics facing the collector car world today. Forums are held from Thursday through Saturday of Pebble Beach Automotive Week at the Concours Village at Pebble Beach. Saturday, August 16th Rolex Monterey Motorsports Reunion 7:00 A.M. WeatherTech Raceway WeatherTech Raceway Laguna Seca1021 Monterey Salinas HwySalinas, CA 93908 The annual Rolex Monterey Motorsports Reunion is a museum revving to life with hundreds of historic and period-correct race and sports cars from nearly every era. It is one of the world’s most prestigious motorsport lifestyle gatherings that this year will celebrate the 75th Anniversary of Formula One®. Experience race cars driven as they were originally intended to do among a festival environment. Also, see NASCAR legends racing in their original IROC cars for the first time in Monterey. It is a full sensory experience with family activities, refined food options, world renowned hospitality and opportunities to rub shoulders with legendary drivers and to see, and hear, the world’s best race cars. Concours d'Lemons 8:00AM - 1:30PM Concours d'Lemons Seaside City Hall lawn440 Harcourt AveSeaside, CA 93955 The Concours d'Lemons is back, taking over the Seaside City Hall lawn to add a dose of humor and irreverence to Monterey Auto Week. This quirky event celebrates the underbelly of the automotive world, where "hoopties" of all kinds vie for the coveted "Worst of Show" trophy. The awards are decided by a panel of celebrity judges known for their capriciousness and openness to bribery, adding an extra layer of fun to the competition. Admission is free, ensuring a laid-back atmosphere where you get what you pay for—and maybe even a little less. It's an offbeat addition to the week's festivities, offering a lighthearted break from the usual displays of automotive perfection. Mecum Monterey Auction 8:00AM Mecum Auctions Del Monte Golf Course1300 Sylvan RoadMonterey, CA 93940 Mecum's Monterey 2025 Auction is preparing to showcase an impressive roster of rare, collector-grade cars. As one of the leading auction houses, Mecum will present a diverse selection of high-quality vehicles, each standing out as an exemplary model in the collector car world. This event offers a notable opportunity for enthusiasts and collectors to view and acquire some of the finest examples in the industry. Learn More Gooding Christie's Pebble Beach Auctions 9:00AM - 9:00PM Gooding Co. Pebble Beach Parc du ConcoursCorner of Stevenson Dr. & Portola Rd.Pebble Beach, CA 93940 Gooding Christie's, the official auction house of the Pebble Beach Concours d’Elegance, is proud to announce its presentation of the highly anticipated Pebble Beach Auctions. The Auctions, taking place on August 15 and 16 at the Parc du Concours, will host the world’s foremost car collectors, buyers, and sellers at the esteemed venue in Pebble Beach, California at the 74th Pebble Beach Concours. Concorso Italiano 10:00AM - 4:00PM International Car Week Bayonet Black Horse Golf Course1 McClure Way,Seaside, CA 93955 Join us in Monterey, California, for the 40th Annual Concorso Italiano during Monterey Car Week 2025. This premier celebration of Italian automotive heritage brings together legendary marques like Ferrari, Lamborghini, Maserati, and Alfa Romeo, alongside rare classics, cutting-edge supercars, and exclusive unveilings. Experience the spirit of La Dolce Vita with fine Italian cuisine, live entertainment, fashion, and art, plus VIP experiences, expert panels, and prestigious awards. Set against the stunning Bayonet Black Horse Golf Course, this milestone event is a must for collectors, enthusiasts, and design admirers. RM Sotheby's Monterey Auction Preview: 10:00AM - 4:00PM Auction: 5:30PM Zach Brehl/RM Sotheby's Monterey Conference Center1 Portola PlazaMonterey, CA 93940 RM Sotheby’s annual Monterey sale is a marquee event in the world of car collecting and rarely requires introduction amongst the collector car community. Over the years, the world’s most exceptional automobiles and collections have crossed the block, setting countless world records in prices achieved, reinforcing the venue’s reputation as a cornerstone event in the collector car market. In 2025, the sale will return to the iconic Portola Hotel and Monterey Conference Center, marking RM Sotheby’s 28th year on the Monterey Peninsula. Known for its unparalleled atmosphere and legacy of offering the world’s very best automobiles, this year’s event is poised to be another unforgettable chapter in the history of this long-standing auction. Learn More Pebble Beach Classic Car Forum 11:00AM Pebble Beach Concours The Lodge at Pebble Beach1700 17 Mile DrivePebble Beach, CA 93953 Each year at the Pebble Beach Classic Car Forum presented by Alliant Private Client, we bring together key automotive figures to discuss some of the most interesting topics facing the collector car world today. Forums are held from Thursday through Saturday of Pebble Beach Automotive Week at the Concours Village at Pebble Beach. Exotics On Broadway 11:00AM - 4:00PM City of SeasideBroadway AveSeaside, CA 93955 For 2025, we are expanding our event space as well as adding an additional unique experience that you will not want to miss. The newly expanded event space on Fremont Blvd will cover both Northbound and Southbound lanes, spanning 5 blocks. This new Vendor & Hypercar Showcase area will be fully enclosed and will be a ticketed space. This enclosed area will allow for a more comfortable viewing experience which will include but not limited to Premier Hypercar manufacturers, 40+ Hypercars, the top sponsors and vendors in the automotive industry, a main entertainment stage, an elevated VIP Lounge, and more. Monterey Motorsports Festival 5:00PM - 11:00PM Monterey County Fairgrounds2004 Fairground RdMonterey, CA 93940 The Monterey Motorsports Festival offers a unique alternative to the traditional Monterey County Car Week experience. Now supported by ASI, Italy’s national association for classic cars, the event is expanding as part of an international growth and accreditation plan. Founded by Paolo Manca in 2023, the festival has quickly gained popularity, with this year's edition placing a stronger emphasis on classic cars and introducing an awarded concours. Featuring a diverse array of moving technologies, from exotic and classic cars to off-road vehicles and innovative tech equipment, the festival provides automotive enthusiasts with opportunities to explore, connect with the business world, and enjoy a relaxed, engaging atmosphere. Sunday, August 17th Dawn Patrol Before 5:00 A.M. Pebble Beach Concours Dawn Patrol at the Pebble Beach Concours d'Elegance is a cherished tradition where hundreds of automotive enthusiasts rise early to witness the competing cars arrive on the show field. As the sun rises, attendees gather to watch these stunning vehicles make their way onto the grounds, creating a magical atmosphere of anticipation and admiration. It's a special moment that captures the excitement of the event, and those attending should keep an eye out for limited-edition hats, a coveted memento of this unique experience. Pebble Beach Concours d'Elegance 8:00AM - 5:00PM Pebble Beach ResortsThe Lodge at Pebble Beach 17 Mile DrPebble Beach, CA 93953 Join us for the 74th Pebble Beach Concours d’Elegance. The Pebble Beach Concours d’Elegance is the flagship of Pebble Beach Automotive Week. Begun in 1950 and now considered to be the world’s premier celebration of the automobile, this is a can’t-miss event for every car enthusiast. Each year, the finest collector cars gather on the 18th fairway of Pebble Beach Golf Links to compete to be named Best of Show — the ultimate award for automobiles. Experts critique their elegance, technical merit, and history. And crowds come from all corners of the globe to cheer their favorites.

A man in a blazer stands smiling near a green outdoor clock at Rolex Monterey Car Week, with people, cars, and tents in the background on a grassy field.

By Charles Bradley – August 10, 2025

Jenson Button Leads Rolex’s Monterey Car Week 2025 Celebr...

F1 World Champion, Classic Car Aficionado, and Rolex Testimonee Returns to Laguna Seca. Monterey Car Week 2025 is set to deliver another world-class celebration of motoring excellence, with 2009 Formula 1 World Champion and Rolex Testimonee Jenson Button once again stepping into the spotlight. As Grand Marshal of the Rolex Monterey Motorsports Reunion, Button will lend his name – and unmistakable presence – to one of the week’s most iconic vintage racing events, helping Rolex mark two decades as the Official Timepiece of The Quail, A Motorsports Gathering. For more than 70 years, California’s Monterey Peninsula has hosted the automotive world’s most discerning collectors, manufacturers, and motorsports legends. And in recent years, no figure has embodied the intersection of heritage, craftsmanship, and competitive spirit more elegantly than racing star Button. “I love being in Monterey because it offers something for everyone, regardless of your taste in cars,” Button said. “It’s exciting to see how motor sport history is shaping today’s automotive industry and inspiring new generations of designers. This growing appreciation for the style and craftsmanship of classic cars has given fresh perspective to the automotive world.” Button at the Wheel of Tradition and Innovation Rolex’s relationship with Monterey Car Week is deep-rooted, and this year’s festivities will continue to celebrate the brand’s long-standing commitment to motor sport excellence. From the high-speed action at Laguna Seca to the refined elegance of The Quail, Button will represent not just the legacy of Formula 1, but a broader movement that cherishes preservation, authenticity, and timeless design. The Rolex Monterey Motorsports Reunion kicks off on Wednesday, August 13, at WeatherTech Raceway Laguna Seca, where more than 400 historically significant cars from across 12 decades will roar through the hills, including the infamous Corkscrew. Button, no stranger to historic racing machines, will serve as Grand Marshal, bridging the gap between the golden age of racing and the modern renaissance of collector car culture. Since partnering with the event in 2001, Rolex has helped elevate the Reunion into a cornerstone of Monterey Car Week. Its title sponsorship, which began in 2010, underscores the brand’s belief in honoring the past while inspiring future innovation. The Quail Turns 20 with Button and Rolex On Friday, August 15, attention turns to the manicured greens of The Quail, A Motorsports Gathering, celebrating its 22nd year alongside Rolex’s 20th year as the event’s sponsor. Button will also take part in the festivities. Known for its exclusive atmosphere and curated automotive displays, The Quail is where collectors and OEMs debut their most ambitious creations – from hypercars to coachbuilt masterpieces. “The Quail has the classic car element, with stunning examples on display, but it has also become a major platform for manufacturers to showcase their new Hypercars,” said Button. “It has grown significantly over the past few years, and I can only imagine how much it has evolved over the past 20 years, particularly with Rolex’s support. The brand’s involvement is a testament to its long-term commitment to excellence and timeless elegance in motor sport.” Among the more than 20 cars set to debut at The Quail in 2025, the event will also showcase featured classes honoring anniversaries of pivotal marques and models. The Rolex Best of Show award – one of the most coveted distinctions of the week – will once again recognize the passion, authenticity, and craftsmanship that define this rarefied corner of the car world. A Timeless Connection Between Watchmaking and the Road Rolex’s involvement in Monterey Car Week events, including the Pebble Beach Tour d’Elegance® and Pebble Beach Concours d’Elegance®, reflects the Swiss watchmaker’s enduring bond with automotive culture. From the first revs of the engines during the 70-mile Tour along Highway 1 to the quiet elegance of Sunday’s Concours, Button and Rolex stand together as icons of performance and precision. With next year’s Concours set to celebrate the centennials of Invicta, Chrysler, and Moretti, as well as the 60th anniversary of the legendary Shelby Cobra 427, Button’s presence offers a reminder that racing royalty continues to shape how we view the past—and how we build the future. From the track to the concours lawn, Jenson Button’s role at Monterey Car Week 2025 is more than symbolic. It’s a celebration of speed, style, and the enduring legacy of those who know how to drive both forward and back in time – with Rolex keeping time at every turn. Images Source: Rolex

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