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Genesis Announces US Pricing For The New GV60 Magma

Genesis Announces US Pricing For The New GV60 Magma

We now know how much the first high-performance Genesis model will cost.

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Genesis has spent the past decade meteorically rising as a luxury automotive manufacturer. Going from luxury sedans to SUVs and electric models, with several concepts teasing an even more diverse lineup in the future, Genesis has quickly become one of the most popular and celebrated names in automotive luxury.

However, one of the most anticipated ventures from the brand was the emergence of Magma, the performance division of Genesis. Starting as a group of sportier concept cars, Magma became the official performance arm of the brand, with a racing team that’s taking on the FIA WEC and a production road car: the GV60 Magma.

A high-performance variant of the all-electric Genesis GV60, the new GV60 Magma features up to 641 horsepower, with engineering solutions, features, and design touches dedicated directly to performance and a driver-focused ethos. Making the bold choice of introducing its performance lineup with an EV as the first Magma model, the GV60 Magma makes use of dual-motor all-wheel drive and various driving modes for a thrilling driving experience.

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For the United States market, the pricing for the new Genesis GV60 Magma has finally been announced, and the new all-electric performance luxury vehicle carries an MSRP of $69,950. With features like its GT, Sprint, and Drift, and Boost modes, Launch Control, Virtual Gear Shift, e-Active Sound Design Plus, the GV60 Magma is the beginning of a new chapter of performance for Genesis, and alongside its signature Magma Orange, it will also be offered in Uyuni White, Vik Black, and Makalu Gray Matte.

The interior, meanwhile, features touches like performance bucket seats, contrast stitching, sport pedals, and more. Over the coming weeks, Genesis GV60 Magma examples are set to arrive at retailers in California, New York, and New Jersey, marking the start of the Genesis Magma production model lineup.

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Image Source: Genesis Motor America

Tyler Rampersaud



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