Genesis News

McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

By Khris Bharath – September 27, 2026

Genesis Details Pop-Up Cinema Display and New Pleos Connect System on the GV90

Just over a month ago, Genesis unveiled the all-new GV90, the South Korean automaker’s new all-electric flagship SUV aimed squarely at the top end of the luxury car market. In Neolun form, the SUV gets rear-hinged coach doors, while a flat floor and swiveling front seats help turn the cabin into a space closer to a private lounge. Those ideas trace back to the radical Neolun concept Genesis showed in New York in 2024. Now the Korean automaker has detailed another part of that approach, a pop-up Cinematic Display and new infotainment system designed to change how occupants use the GV90 when parked. The highlight is a 24.6-inch OLED display that rises out of the dashboard at the press of a button. While driving, the screen sits in a 23.6-inch configuration. Once parked, it lifts 90 millimeters to reveal the full display, increasing the viewing area by roughly 1.7 times. The screen measures about 23 inches wide and 8.6 inches tall, with a resolution of 3840 x 1440. Once fully extended, it switches to Media Home mode, where occupants can access streaming services and live channels much like they would on a smart TV, depending on service and regional availability. However, making the screen move created a separate engineering challenge. The motor, gears, and guide rails added weight and raised the risk of vibration. Genesis tackled that by mounting the display directly to the cowl crossbar, a structural component that helps resist chassis flex. Engineers put the mechanism through more than 100,000 test cycles. Genesis says operating noise stayed below 40 decibels across low, ambient, and high-temperature conditions. Senior Research Engineer Jongkyo Ahn also tested it inside a chamber cooled to minus 22 degrees Fahrenheit. The screen automatically retracts once the GV90 starts moving, and not simply for convenience. At full height, the display could interfere with deployment of the front passenger airbag. <- Gallery -> The GV90 also becomes the first Genesis to use Pleos Connect, Hyundai Motor Group’s next-generation infotainment platform. Its wide-format interface can display driving information, navigation, and another app at the same time, while menu bars on both sides give the driver quick access to navigation, climate, and apps, and the passenger separate climate as well as heated-seat controls. Pleos Connect also introduces Gleo AI, an onboard assistant that can control vehicle functions, search for information and carry out tasks using natural-language voice commands. A 25-inch head-up display handles speed, navigation, ADAS information, estimated range and drive mode. The HUD, center display and instrument functions share a single control unit, which directs more computing resources toward driving functions on the move and entertainment when parked. Genesis has retained physical shortcuts, too. Real-glass crystal buttons sit below the screen, including a vehicle-settings button that opens a Quick Control page, while a dedicated APPS button provides direct access to the app menu. The Center Knob Display controls functions including volume, temperature, and fan speed, while a 25-speaker Bang & Olufsen Premier 3D audio system completes the theater-like setup. The GV90 also arrives as Genesis prepares to introduce 22 all-new or significantly enhanced vehicles in the U.S. and Canada between 2026 and 2030. View All Genesis for Sale Images: Genesis

Genesis Magma Racing Launches An Official Esports Team With Le Mans Ultimate

By Tyler Rampersaud – September 25, 2026

Genesis Magma Racing Launches Esports Team

As the team’s inaugural FIA WEC season unfolds, Genesis Magma Racing has proven to be a formidable competitor despite being new to the top class of endurance racing. Its GMR-001 hypercar features a recognizable and eye-catching orange livery, and the team’s branding is consistent with the road-going Genesis Magma performance division, as well as the brand’s rich Korean heritage. However, even before the 2026 FIA WEC season comes to a close, Genesis Magma Racing has already announced a new racing venture: an official Esports team. Working closely with Le Mans Ultimate, the official game of the FIA WEC, and Traxion, the GMR Esports team will begin with the GMR Esports Series, which aims to discover new talent and bring them from their homes to a professional, manufacturer-supported program. The series will begin on October 6 with eight weeks of qualifiers, featuring weekly races on a free-to-play circuit on Le Mans Ultimate. Players will only be able to drive a virtual version of the Genesis GMR-001, which was introduced in April ahead of the team’s very first FIA WEC race. Players will be able to join a maximum of three races per week in Le Mans Ultimate’s Online Championship tab, and the best six of a player’s eight weeks are considered for advancement to Phase 2. The fastest 20 drivers across the globe and the fastest 10 Korean-registered drivers will progress to the main GMR Esports series, beginning in December, in which four races will decide the winning driver. The races include three sprint events and a two-hour endurance challenge, and the dynamic weather capability featured in the game will be involved in the challenge. About the series, GMR Esports driver Collin Spork commented, “The GMR Esports Series has been designed as a thorough test of drivers in Le Mans Ultimate. Working with the Motorsport Games team behind Le Mans Ultimate, we want to find the drivers who are not only the fastest, but also those who navigate the different kinds of challenges found in endurance racing. We expect the Qualifiers and the GMR Esports Series to be incredibly competitive. I’m really excited to see how the series plays out.” Currently, the GMR Esports team features Collin Spork from the Netherlands, Jesper Pedersen from Denmark, Jernej Simončič from Slovenia, and Hyukjin Kwon, Gyumin Kim, and Youngchan Kim from South Korea. Rokyeong Kang from South Korea is a reserve driver, and the winner of the GMR Esports series will join the roster as well. The team competes with the GMR-001, driving in special events on Le Mans Ultimate and the Virtual Motorsport series. View All Genesis For Sale Image Source: Genesis Motor

Genesis Opens New Facade Commission In Partnership With The Met

By Tyler Rampersaud – September 21, 2026

New Genesis Facade Commission Opens At The Met

One of the most buzzworthy names in the luxury automotive arena, Genesis has quickly earned a niche in the highly competitive market thanks to its diverse lineup, elegant designs, and sumptuous appointments. However, Genesis has also made a name for itself with activities like cultural partnerships, such as the one it has with the Metropolitan Museum of Art in New York City. As part of the partnership between Genesis and The Met, the Genesis Facade Commission, established in 2024, is an annual exhibition for which artists create sculptural works to be displayed at The Met’s Fifth Avenue facade. With works showcased already for the Genesis Facade Commission by Lee Bul and Jeffrey Gibson, a new work has now been unveiled, entitled Speculation by Liu Wei. Liu Wei’s work has been showcased globally, in Beijing, Shanghai, Seoul, and Cleveland, but Speculation marks his United States major museum exhibition debut. Liu is known for working with urban environments, historical references, and bodily forms. Specifically, Speculation features four sculptures of different scales: Speculation / Λ; Speculation / G; Speculation / c; and Speculation / h. The materials include fiberglass, steel, aluminum alloy, polyurethane paint, and bovine rawhide, and the works are described as “a pile of still life objects brusquely sutured together.” <- Gallery -> A recurring motif in the works is the human hand, and the works are inspired by the rapid transformation of modern China, exploring change and renewal. About the new work, DooEun Choi, Art Director of Hyundai Motor, commented, “Through his distinctive artistic language, Liu Wei reconfigures familiar forms to illuminate the challenges embedded in contemporary realities. We hope this exhibition invites audiences to reflect on human experience in an era of profound transformation and to reconsider how we navigate the complexities of the present.” An artist talk will be held with Liu Wei on September 22 to celebrate the opening, and the continued partnership for the Genesis Facade Commission comes alongside other efforts in the arts from Genesis, like the Genesis Talks in partnership with the Los Angeles County Museum of Art (LACMA), the Do Ho Suh exhibition at the National Museum of Modern and Contemporary Art, Korea (MMCA), and more. Emphasizing its commitment to the arts, the new Genesis Facade Commission at The Met enhances Genesis’ presence as a luxury manufacturer. View All Genesis For Sale Image Source: Genesis Motor

Cardinale Automotive Group Opens New Genesis Of San Bruno Dealership

By Tyler Rampersaud – August 24, 2026

New Genesis Of San Bruno Dealership Opens

Genesis is making undeniable waves in the automotive industry, coming on the scene just over a decade ago with a pair of luxury sedans on offer. Since then, it has introduced highly successful SUV models, electric vehicles, a performance division, a plethora of eye-catching concepts, and most recently, a new SUV flagship, the all-electric GV90. As the Genesis lineup evolves to fill more niches in the luxury automotive industry, its network of American retailers has been expanding as well. The latest is Genesis of San Bruno, a new retailer on the San Francisco Peninsula. Owned and operated by Cardinale Automotive Group, a longtime Genesis retail partner, the new San Bruno location joins locations like Genesis of Corona and Genesis Mountain View. Other Cardinale Automotive Group dealerships include locations for other luxury manufacturers, like Porsche San Luis Obispo. For the nationwide Genesis retailer count, the new Genesis of San Bruno makes 85 standalone facilities in the United States. About the new location, Tedros Mengiste, chief operating officer of Genesis Motor North America, commented, “As a key market for Genesis and home to a growing community of consumers who value design and innovation, Northern California plays an important role in our continued growth. The opening of Genesis of San Bruno expands our presence in the region and brings our signature hospitality and ownership experience to more customers.” <- Gallery -> As part of the celebration for the grand opening, the Genesis Inspiration Foundation awarded a $25,000 grant to Peninsula Girls Chorus, and Genesis Motor America donated $10,000 to San Bruno AYSO Region 249 through Genesis Gives. Opening another location in Northern California, Genesis of San Bruno’s grand opening marks another milestone in the brand’s meteoric rise within the luxury automotive market. View All Genesis For Sale Image Source: Genesis Motor America

The New All-Electric Genesis GV90 Is A Flagship Full-Size Luxury SUV

By Tyler Rampersaud – August 20, 2026

Genesis Reveals New GV90 Flagship Luxury Electric SUV

Just over a decade into its existence as a manufacturer, Genesis has already shown the ability to create excellent and highly popular luxury vehicles, including sumptuous and sporty sedans, as well as practical and glamorous SUVs, and highly innovative electric vehicles. This year, the brand has not only achieved impressive success in the luxury automotive market, but has expanded its reach, taking on the top class of endurance racing with Genesis Magma Racing, and introducing the roadgoing GV60 Magma performance EV. Now, Genesis is reaching even higher in terms of luxury by revealing the new GV90, an all-electric, full-size, flagship luxury SUV. Unveiled at the Palace of Fine Arts in San Francisco, the new GV90 is based on the NEOLUN concept that was showcased in 2024. The concept envisioned an all-electric flagship SUV from Genesis, with ample space and opulent design, and the new GV90 continues to embody that ethos. It’s built on an eMP platform made exclusively for Genesis’ flagship lineup, and sets out to define a new chapter for the manufacturer’s flagships, with incredible safety, driving dynamics, ride comfort, and technology. Two variants of the new Genesis GV90 will be made, the Neolun, whose “Neolun Arch Gate” offers the world’s first independently opening and closing hidden B-pillar coach-style doors, and the standard GV90, which features conventional doors. Some of its groundbreaking features include the world’s first roof airbag, a 123.5-kWh battery, multi-chamber air suspension, a pop-up center OLED Cinematic Display, a 25-speaker sound system from Bang & Olufsen, and many more. <- Gallery -> With the Neolun Arch gate, the front and rear doors can swing open, hiding the B-pillar to reveal an expansive entry way, emphasizing Genesis’ philosophy of generous hospitality. The effect is achieved with a newly-developed dual-motion hinge mechanism. Before completely opening, the rear doors slide slightly outward, so that when they do open, they don’t impede the front doors. In the absence of a B-pillar, the structure of the vehicle features high-strength steel beams to maintain rigidity. The 127.8-inch wheelbase of the new Genesis GV90 allows for an impressively spacious interior, especially with a flat floor and a slim cockpit design. In the Neolun, the front seats have a motorized swiveling function, which allows them to swing 180 degrees while parked with the push of a button to facilitate conversation. Meanwhile, the high-tech battery features the largest capacity seen in Hyundai Motor Group's electric vehicles, with a range of approximately 310 miles for the 7-seater GV90, and the ability to fast charge from 10 to 80 percent in as little as 22 minutes with 350-kW fast charging. With dual-motor all-wheel drive, the combined system output of the new Genesis GV90 is an impressive 657 horsepower and 590 lb/ft of torque. Providing impressive dynamics for the new Genesis GV90 are a multi-chamber air suspension and rear-wheel steering, while comfort is further enhanced by the use of world-leading acoustic glass and other painstaking noise reduction efforts. An innovative luxury driving experience in the new GV90 eliminates the start button. Instead, the driver pulls the door handle, which powers on the vehicle and closes the door automatically. Then, the column shifter moves from 12 o’clock to 2 o’clock, the Crystal Sphere Controller rotates, and the tweeter covers move to reveal the speakers, indicating that the vehicle is ready to drive. Pressing the brake pedal starts the vehicle. An OLED Cinematic Display with an impressive 23.6 inches in size is complemented by a 25-inch Head-Up Display instead of an instrument cluster, displaying navigation prompts, speed, and other information across a wide projection space. A heated windshield, used for the first time for Hyundai Motor Group, efficiently removes frost and condensation. GV90 Neolun Executive Suite features a four-seat configuration with opulent features like a heated wood veneer floor, a partition between the rear seats and the cargo compartment, roll blinds, and a glass roof with six zones for modulating transparency. Semi-Aniline leather upholstery is standard, and other amenities include a second-row tower console, a refrigerator, and integrated tables. Other touches of opulence in the cabin include crystal buttons that use real glass, motorized air vents, trims in wood, stone, or wool cashmere, and more. Interior configurations for the new GV90 include Veiled Indigo with Puglia Green, Folio Brown with Batiste Blue, Vault Black with Shadow Gray, Tyrian Purple with Travertine Beige, and Saddle Brown with Shadow Gray. The GV90 Neolun offers exclusive interior palettes, like Regal Navy and Majestic Purple, Quince Brown, Vault Black and Shadow Gray, Tyrian Purple and Travertine Beige, and Saddle Brown and Shadow Gray. The exterior design of the new Genesis GV90 is inspired by Korean tradition, specifically the moon jar. As such, it combines minimalism with elegant proportions and jewel-like details. 16 distinctive exterior colors are available, including 13 glossy finishes and three elegant matte colors. The new Genesis GV90 Neolun First Edition is an ultra-exclusive limited release that caters to the brand’s elite clientele. It features the Executive Suite configuration, a two-tone exterior, and 24-inch wheels finished in the body color. Inside, wool cashmere trims come standard, and the first edition logo is engraved in the Crystal Sphere controller. The three available color combinations for the First Edition include Jaipur Rose and Seychelles Beige with a Quince Brown interior, Vik Black and Baena Green with a Veiled Indigo and Puglia Green interior, and Vik Black and Sonoran Navy with a Majestic Purple and Regal Navy interior. With opulent details, elegant, uncompromising design, and industry-first features, the all-electric Genesis GV90 is not only redefining Genesis’ luxury potential, but shaking up the full-size luxury SUV market as a whole. View All Genesis For Sale Image Source: Genesis Motor North America

Genesis Announces US Pricing For The New GV60 Magma

By Tyler Rampersaud – July 29, 2026

Genesis Reveals GV60 Magma Pricing

Genesis has spent the past decade meteorically rising as a luxury automotive manufacturer. Going from luxury sedans to SUVs and electric models, with several concepts teasing an even more diverse lineup in the future, Genesis has quickly become one of the most popular and celebrated names in automotive luxury. However, one of the most anticipated ventures from the brand was the emergence of Magma, the performance division of Genesis. Starting as a group of sportier concept cars, Magma became the official performance arm of the brand, with a racing team that’s taking on the FIA WEC and a production road car: the GV60 Magma. A high-performance variant of the all-electric Genesis GV60, the new GV60 Magma features up to 641 horsepower, with engineering solutions, features, and design touches dedicated directly to performance and a driver-focused ethos. Making the bold choice of introducing its performance lineup with an EV as the first Magma model, the GV60 Magma makes use of dual-motor all-wheel drive and various driving modes for a thrilling driving experience. <- Gallery -> For the United States market, the pricing for the new Genesis GV60 Magma has finally been announced, and the new all-electric performance luxury vehicle carries an MSRP of $69,950. With features like its GT, Sprint, and Drift, and Boost modes, Launch Control, Virtual Gear Shift, e-Active Sound Design Plus, the GV60 Magma is the beginning of a new chapter of performance for Genesis, and alongside its signature Magma Orange, it will also be offered in Uyuni White, Vik Black, and Makalu Gray Matte. The interior, meanwhile, features touches like performance bucket seats, contrast stitching, sport pedals, and more. Over the coming weeks, Genesis GV60 Magma examples are set to arrive at retailers in California, New York, and New Jersey, marking the start of the Genesis Magma production model lineup. View All Genesis For Sale Image Source: Genesis Motor America

Golfer Tom Kim Gets A New Genesis GV60 Magma For Winning 2026 Genesis Scottish Open

By Tyler Rampersaud – July 14, 2026

Golfer Tom Kim Wins A New Genesis GV60 Magma

The Genesis Scottish Open golf tournament took place at The Renaissance Club between July 9 and 12. The prize fund totaled $9 million, and its winner, Tom Kim, secured the title after completing the North Berwick, Scotland, course 17 under par, with a 64-shot, bogey-free final round. Two shots ahead of his closest competitors, Min Woo Lee and Robert MacIntyre, the South Korean Golfer not only won the winner’s prize of $1,575,000, but also a new Genesis GV60 Magma. The newest all-electric model from Genesis, the GV60 Magma also serves as the debut production model from the Magma performance arm of the Genesis brand. Magma, named after the signature Magma Orange color, originated from a series of dramatic performance-oriented concepts. Soon after, the Magma brand was born, and along with it came a racing team that recently took on and finished the 24 Hours of Le Mans, and, thus far, one production model: the GV60 Magma. Combining a robust electric powertrain with dedicated dynamics, driver-focused features, and a sporty design, the GV60 Magma is the start of a new chapter for the rapidly growing Genesis brand, bringing forth a combination of performance and luxury with its Magma brand. <- Gallery -> At the Genesis Scottish Open tournament, the Fan Zone featured a new Genesis Public Lounge, and other activations for the over 91,000 visitors to the tournament. In addition, a fleet of 135 Genesis cars was present at the tournament, offering chauffeuring for players, officials, and partners. Another fourteen cars were on display around the course. First showcased at the 24 Hours of Le Mans, Genesis also brought its Box Buggy Concept during the tournament. The design envisions a high-tech vehicle for short journeys, combining Genesis’ luxurious design with a futuristic approach to a short-distance vehicle. A milestone moment in Genesis’ commitment to the sport of golf, the Genesis Scottish Open, and the GV60 Magma’s role as a prize car, is an important moment in the growth of the brand. View All Genesis For Sale Image Source: Genesis Motor America

Genesis Unveils The New Magma GT3 Concept At Le Mans

By Tyler Rampersaud – June 12, 2026

Genesis Reveals New Magma GT3 Concept

In its first decade as a marque in the automotive industry, Genesis went from having a lineup of a handful of luxury sedans to being one of the most influential and formidable luxury brands in the market. Rather than resting on its laurels, however, Genesis instead introduced a performance arm: Magma. Previewed by performance-oriented concepts that all wore the same striking Magma Orange color, the first production Magma model is the GV60 Magma, an all-electric performance SUV. Meanwhile, the Genesis Magma Racing team was also formed and is now about to take on its first 24 Hours of Le Mans with its GMR-001 endurance hypercar. That’s the story so far, but it’s only the beginning for Magma, as Genesis has unveiled the new Magma GT3 Concept at Le Mans, previewing ambitions of an even bigger motorsport presence and a larger emphasis on performance going forward. The new Magma GT3 Concept was showcased alongside the Magma GT Concept, a concept supercar that envisions Genesis style combined with high-performance engineering. However, the GT3 Concept previews a possible future for Genesis Magma Racing that sees it exploring the GT3 racing category by designing a car for the racing category, rather than approaching the technical regulations with an existing roadgoing model. The Magma GT Concept was first unveiled in November 2025, and at Le Mans, the supercar concept has been given an all-new interior, combining technology and elegance with an analog feel. Meanwhile, the Magma GT3 Concept teases an expansion beyond the FIA WEC Hypercar program that Genesis Magma Racing currently has. Developed in line with current GT3 racing regulations, the GT3 takes a racing-first approach to its design, rather than adapting a road car for racing. Its aggressive design includes wider tracks than the GT, a fixed wing, door-mounted fins, and advanced thermal management solutions. <- Gallery -> Genesis seeks to use its motorsport presence as a catalyst for global expansion, specifically to stoke its European presence. The brand is expanding to markets like Italy, France, the Netherlands, and Spain, and has its sights set on more countries like Poland, Austria, Portugal, and Denmark in the long term. As such, Genesis is showcasing other concepts at Le Mans, as well, specifically two evolved versions of the X Gran Convertible Concept. Incorporating Magma design touches, the new concepts are incorporated more into the growing Genesis Magma brand than before. One concept features a Liquid Titanium exterior, incorporating the performance-oriented design touches of Genesis Magma Racing more obviously, while the other Midnight Teal car features a more elegant, luxury-focused aesthetic, incorporating tartan-inspired fabric in the interior. Genesis brand ambassador and motorsport legend Jacky Ickx, as well as Genesis Magma Racing trajectory driver Jamie Chadwick, will be driving the Genesis X Gran Convertible Concept cars. With a rapidly growing presence full of exciting, enthusiast-focused ambitions for both the motorsport and roadgoing aspects of the brand, Genesis Magma is going into its first 24 Hours of Le Mans already looking forward. View All Genesis For Sale Image Source: Genesis

Genesis Magma Racing Reveals Special Livery For Le Mans Debut

By Tyler Rampersaud – June 04, 2026

Genesis Debuts Livery For Le Mans Debut

Genesis Magma Racing is in the midst of its inaugural season of the FIA World Endurance Championship, and rapidly approaching is the 24 Hours of Le Mans, one of the most legendary and historic races in all of motorsport. The 2026 24 Hours of Le Mans will be Genesis’ debut at the race, and for the occasion, the pair of GMR-001 hypercars that will be taking on the challenge have a special livery. The striking design features a gradient from a deep red shade to the team’s signature Magma Orange, with several nods throughout to the brand’s Korean roots. The colors, evoking lava, serve as a reference to the volcanic origins of the Korean Peninsula, and the shift from Magma Orange at the front to red at the back offers a sense of speed and visualizes the Doppler effect. Korean hangul for “Magma” (마그마) is displayed across the length of the livery in a contrasting gradient effect for the special livery. Both the #17 and #19 cars that will be racing in this year’s 24 Hours of Le Mans will sport the livery. To differentiate them, the #19 car will feature white logos, while the #17 car will sport orange and black logos. To perfect the design for the special livery, Genesis Magma Racing partnered with HEXIS. Focusing especially on perfecting the gradient, HEXIS, its expertise, and its latest generation of wrapping films were crucial in ensuring that the pair of endurance racing hypercars looked their best both at a standstill and at full speed. HEXIS and Genesis Magma Racing made use of ultra-conformable adhesives to enhance the colors of the livery from every angle, which also boast the ability to withstand the demanding conditions of endurance racing, like fast-flowing air, track debris, and intense heat. HEXIS Bodyfence paint protection film is used in the livery to protect the design without adding unnecessary weight. With a special livery for its first race on the legendary, century-old stage, Genesis Magma Racing is making sure that its 24 Hours of Le Mans debut is a beautiful one. View All Genesis For Sale Image Source: Genesis

Genesis Explains The GT & Sprint Driving Modes In The New GV60 Magma

By Tyler Rampersaud – April 07, 2026

The New Genesis GV60 Magma’s Exclusive Driving Modes

Genesis is inaugurating its performance-oriented Magma production lineup with a performance version of its GV60, the GV60 Magma, and it combines immense electric power with luxurious appointments, cutting-edge technology, driver-focused engineering, and, of course, the signature Magma Orange color that served as the namesake for the new performance division. As Genesis launches the new GV60 Magma, the manufacturer has revealed its top speed and acceleration figures previously, along with other details about its performance engineering solutions. The latest announcement from Genesis, however, details the GV60 Magma’s two dedicated Magma driving modes: GT and Sprint. Both driving modes are accessible by toggling between them with the Magma button, which is located on the left side of the Genesis GV60 Magma’s steering wheel. In GT mode, the car strikes a signature balance of performance and comfort, the underlying philosophy behind the Genesis Magma lineup. However, the Sprint mode focuses purely on performance, giving the driver access to the full power output and uncompromised performance character. <- Gallery -> The 15-second auto-boost function is made available intuitively by fully pressing down on the accelerator pedal, including in GT mode. However, Sprint mode introduces additional functions, like Launch Control, which is activated when the brake and accelerator are both pressed at a standstill. The car also pays homage to ICE engine performance wtih a Virtual Gear Shift function, designed to replicate the feel of driving a V6-powered car with an 8-speed DCT. The system features different shift patterns that transform the driving experience in the different available driving modes. Two external speakers simulate engine sounds, with a choice between a futuristic EV sound and an engine that revs to 9,000 rpm. With dedicated performance character and dynamic drive modes with unique driver-focused features, the new Genesis GV60 Magma is the first look at Genesis’ take on luxury performance cars. View All Genesis For Sale Image Source: Genesis

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