Genesis News

McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

By Khris Bharath – October 13, 2025

Genesis Unveils Sprawling Design Studio in El Segundo, Ca...

Genesis, Hyundai’s luxury arm, has opened a new state-of-the-art Design Studio in California. An 80,000-square-foot (7432 sq.m) creative hub in El Segundo, Los Angeles, this new space will also play a major role in how the future models from the South Korean automaker will look. If you’ve been watching Genesis evolve over the past decade from an offshoot luxury badge to a full-fledged global tour de force, this marks a pivotal moment for the brand. In ten years, the brand has gone from concept sketches to cars like the flagship G90 sedan and the full-size GV80 SUV, several stunning concepts, and an incoming endurance racecar in the hyperclass, widely applauded for design that fuses Korean minimalism with a global appeal. Now, this studio brings that mission stateside. “Genesis Design California embeds our team directly in the U.S. market, ensuring we design vehicles that truly resonate with North American customers. The investment in this facility and the jobs it is creating are emblematic of our long-term commitment to North America.” - José Muñoz, president & CEO of Genesis. Inside, the facility houses 45 designers, modelers, and digital artists working across production cars, future mobility concepts, and even projects in air mobility and robotics. Together with its studios in Seoul and Frankfurt, the new location completes a 24-hour global workflow where creativity never stops. The building itself reflects Genesis’ philosophy. Calming and wide open spaces lined with soft acoustic felt, outdoor areas inspired by Korean gardens, and a modern tea platform nodding to the brand’s heritage. There’s a clay modeling and 3D printing lab, a CMF studio for color and materials, and open collaboration zones that make creativity a constant process. “At Genesis, design is brand and brand is design. Genesis Design California is the embodiment of this. It embraces our distinctly Korean identity, creating a space that inspires creativity. I cannot wait to see that inspiration come to life in the team’s work.” - Luc Donckerwolke (formerly at Lamborghini), Chief Creative Officer of Genesis. With the El Segundo studio now active, Genesis is positioned to shape its next generation of cars with sharper focus, stronger identity, and the best design talent California has to offer. For Genesis, this investment is about its long-term future and commitment to North America. However, California was a deliberate choice because the region is one of the few global epicenters for automotive creativity. Major automakers like GM, BMW, Mercedes-Benz, Volkswagen, Acura, Mazda, Toyota, and several others have long-established presence, with their own design centers, all to stay close to innovation and cultural trends that begin in Southern California before influencing the rest of the world. Also, just up the road from El Segundo is Pasadena, where you have the Art Center College of Design, a world-renowned institution that has produced some of the most influential automotive designers for decades. For Genesis, it also means access to top talent, collaboration opportunities, and a steady flow of fresh ideas from the next generation of designers. View All Genesis For Sale Images: Genesis

By Tyler Rampersaud – September 30, 2025

Genesis GV60 Magma Undergoes Final Testing

Genesis approaches the beginning of its new performance division. In recent years, various concept cars from Genesis, one of the newest and most buzzworthy luxury automotive manufacturers on the market, have all shared one thing in common: a striking, deeply saturated orange interior color called Magma. Those concepts, from stunning virtual grand tourers to high-octane variants of Genesis staples and a forward-looking vision at what would become the now-popular GV80 Coupe, all shared the color, which hinted at an upcoming performance division from the brand with the same name. The upcoming Genesis Magma performance division was previewed with a concept version of the Genesis GV60 Magma, a car that was promised to be the first in the Magma lineup. Now, the production version of the GV60 Magma has undergone its final testing ahead of its global premiere as the Genesis brand prepares to celebrate its tenth anniversary. The GV60 Magma has undergone testing in incredibly varied conditions, beginning in the extreme cold of Arjeplog, Sweden in winter, and continuing with extreme heat in California, high altitude in New Zealand, and road and track testing in Genesis’ home, Korea. As Genesis prepares not only to use the Magma nameplate to enter the racing arena with an incredibly ambitious hypercar campaign with sights set on a 24 Hours of Le Mans victory, but also to introduce the Magma brand to the road, the Genesis GV60 Magma’s imminent premiere will be the beginning of an exciting new chapter. View All Genesis For Sale

By Tyler Rampersaud – August 08, 2025

Genesis Introduces New Prestige Black Trim For 2026

Genesis gives its most luxurious models a dark makeover for 2026. Amidst an arena of manufacturers that have been around for decades if not longer than a century, Genesis has managed to significantly shift the landscape of luxury vehicles in only roughly a decade. Thanks to a lineup that combines sumptuous features, robust powertrains, luxury-oriented engineering, cutting-edge technology and stunningly elegant design, Genesis is continually on a meteoric rise of luxury automotive success. In the near future, concept cars and development announcements have shown that Genesis has a performance division and a racing effort on the way, as well as new electric models. For the 2026 model year, Genesis is adding a new trim for its most luxurious models: Prestige Black. The models that will be offered with it are the G80 luxury sedan, the G90 flagship luxury sedan, the GV80 SUV, and the GV80 SUV Coupe. The trim, showcasing a dark, sleek luxury aesthetic, was previously only available in Korea, but is now coming to the United States for the 2026 model year, consisting of a darkened front bumper and trims, two available exterior colors: Vik Black or Uyuni White, black wheels, a black interior with ‘Black Ash’ open-pore wood trims, and other black finishes throughout the interior. The Genesis G80 Prestige Black carries a starting MSRP of $79,350, while the G90 Prestige Black starts at $105,750, the GV80 SUV starts at $83,250 and the GV80 Coupe starts at $89,400. Finally coming to the United States for the 2026 model year, those who want a darkened twist on the opulent luxury aesthetic of the Genesis lineup can experience that with the new Prestige Black Trim level of its most luxurious models. View All Genesis For Sale Image Source: Genesis

By Tyler Rampersaud – June 02, 2025

Genesis Announces Presence At 2025 24 Hours Of Le Mans

Genesis comes to Le Mans a year early. As Genesis expands its reach in the luxury automotive industry, preparing to roll out its Magma performance wing with various concepts and an anticipated entry into the FIA WEC with the Genesis Magma Racing team and its GMR-001 hypercar, including taking on the 2026 24 Hours of Le Mans. This year, however, with the 2025 24 Hours of Le Mans approaching in less than two weeks, Genesis has announced that it will have a major presence at this year’s event, even before it makes its debut at next year’s race. As Genesis prepares to make its racing debut by taking on the world’s most revered and challenging endurance race, the manufacturer is arriving at the paddock and on track at Circuit de la Sarthe for this year’s race. The full-scale model of the GMR-001 racing hypercar will be displayed for the first time in Europe at the Genesis booth at the 2025 24 Hours of Le Mans. In addition, the team and drivers will be present to experience the atmosphere and help prepare for the racing debut next year. Genesis Magma Racing is set to update fans and the media about the progress being made towards the anticipated racing debut, and the presence at the event will build anticipation for next year’s racing entry. A Brand Wall telling the story of Genesis so far, the hypercar’s unique livery, and exclusive merchandise at the event will make the Genesis presence a this year’s 2025 24 Hours of Le Mans special, even though the brand isn’t racing yet. View All Genesis For Sale Image Source: Genesis

By Jordan Aquistapace – May 21, 2025

Genesis Magma Racing Goes Virtual With A Multi-Million Do...

The new Dynisma simulator costs between $3 and $8 million, depending on the spec. Genesis Magma Racing is stepping things up with the purchase of Dynisma’s DMG-360XY simulator as it gears up for the 2026 FIA World Endurance Championship the upcoming GMR-001 Hypercar. Developed with Formula 1 DNA, the DMG-360XY is known for ultra-low delays and realistic feedback, allowing the drivers and engineers to safely fine-tune systems before the car even hits the track. With a 16-foot excursion range and unlimited manuverability, it offers a hyper-realistic virtual experience that’ll prove key as the car’s early testing continues throughout the year. Photo: Stephen Fisher / Drew Gibson Photography Pro drivers André Lotterer and Pipo Derani are already putting in laps at Dynisma’s UK facility, focusing on everything from hybrid systems and brake feedback for fine-tuning. Their feedback on the simulator experience so far is that it reacts like the real thing, cutting down the time needed to adjust to tech and helping validate performance parameters quickly. The simulator is also helping the team evaluate software that would normally take multiple track days to dial in, especially with limited testing time before the 2026 season kicks off. Photo: Stephen Fisher / Drew Gibson Photography Genesis Magma plans to install their own DMG-360XY unit at their Le Castellet base by early 2026, integrating it into daily operations for both driver prep and race strategy simulations. With only so many real-world testing days in WEC, this virtual edge could make an actual difference when the team hits the tarmac next season. It’s all about using every tool available and narrowing that performance gap before the GMR-001 even turns a wheel. Technical Director FX Demaison and Team Principal Cyril Abiteboul believe the DMG-360XY gives them one of the best development tools in the business. With a new car, a new team, and a tight schedule, this kind of simulation horsepower might just be the edge they need to get ahead. View All Genesis For Sale Photo: Stephen Fisher / Drew Gibson Photography Source: Genesis

By Tyler Rampersaud – May 12, 2025

Gwyneth Paltrow x Genesis House Launch "The Forest Within"

Gwyneth Paltrow and Genesis bring a forest to the concrete jungle. With a young brand and a lineup that is rapidly expanding in scope and popularity, Genesis is one of the most talked-about names in today’s luxury automotive world. Along with its vehicles, the aesthetic and luxury lifestyle that Genesis has become known for has informed lifestyle activations like the flagship Genesis House space in New York City, which includes a restaurant where Genesis showcases its sense of luxury and culinary excellence inspired by its Korean roots. At Genesis House in the heart of Manhattan’s Meatpacking District, Gwyneth Paltrow is collaborating with the iconic luxury automotive manufacturer on a new seasonal installation. Known for her unique wellness-focused lifestyle brand, Goop, as well as her celebrated sense of style, Gwyneth Paltrow collaborated with Genesis, transforming Genesis House’s Cellar Stage into The Forest Within. The installation, a multi-sensory wellness experience, promotes connection with nature and the Earth for the season of spring, bringing natural beauty to the middle of New York City. A tiger, an animal that holds symbolic importance in Korean culture, guides visitors along with Paltrow’s voice through the forest, with greenery designed by floral artist Jeff Leatham, and design inspired by Korea’s Sobaek Mountains. Celebrating nature, luxury, and Paltrow’s passion for holistic wellness, The Forest Within is open to the public from May 9 until June 29, and the Genesis House restaurant will also feature special menu items during the time of the installation, including Mugwort Gulrim Mandu, a Korean spring dumpling, a cocktail inspired by the smell of rain called Ginseng Petrichor, and a zero-proof cocktail called Hanbang Ppuli. Ushering in the beauty of spring in the middle of the concrete jungle, The Forest Within is an exciting collaboration between two big names in the luxury world, Gwyneth Paltrow and Genesis. View All Genesis For Sale Image Source: Genesis

By Tyler Rampersaud – May 01, 2025

Genesis Unveils New G70 Track Day Special Concept

Genesis showcases a track-ready version of its popular sedan. Known for boasting an incredibly popular lineup of luxury cars despite the youth of the brand, Genesis is quickly building a legacy as one of the most formidable titans of the luxury automotive industry. However, the brand is on the cusp of a new era, and specifically expanding its brand to include performance offerings. Launched with a vivid orange color, that new sub brand will be called Magma, and it’s already coming together with the reveal of various performance-oriented concepts and an upcoming endurance racing hypercar with its sights set on Le Mans domination in 2026. Now, another track-focused Genesis has come to the forefront, revealed in Canada, and it’s the new Genesis G70 Track Day Special Concept. Inspired by the Genesis Track Taxi Nordschleife, the new G70 Track Day Special Concept uses the Track Taxi’s same suspension, wheels, and tires, adding aggressive aerodynamics to it. These include hood vents and an impressive rear wing for optimal downforce. The new track car is set to embark on a tour of Canada throughout the rest of 2025, and it is set to show Genesis customers and enthusiasts the incredible potential of a high-performance approach to Genesis’ lineup, including its already popular G70 sports sedan. View All Genesis G70s For Sale Image Source: Genesis

By Tyler Rampersaud – April 25, 2025

Genesis Explains Its Interior Design Process

Genesis look to the future of luxury where it matters. Of course, looks are an important piece to the puzzle of making an excellent luxury car, and one that Genesis has found, making the young brand a sensation already in the contested arena of luxury vehicle manufacturers. However, where luxury vehicles truly show their prowess is in their interiors, whether that be for their looks, features, materials, craftsmanship, or technology. Genesis succeeds in that field, too, and their Interior Design Chief, Jaeho Oh, about what will influence the future of its cabins. One of the biggest guiding principles of Genesis’ interior design is the Korean philosophy of the “Beauty of White Space,” emphasizing simplicity and elegance. According to Oh, Genesis does, and will continue to emphasize the simplicity of interiors with physical buttons and handcrafted details. In addition, beauty and problem solving combine in Genesis’ interior design, like the stunning crystal sphere in the GV60, which not only serves as a showpiece, but also lets drivers know whether the electric car is on or off without the auditory cue that a combustion engine would provide. While Korean Culture is an important piece to the design philosophy of Genesis, globalization also plays a large role, with design studios in the US, Korea, and Europe working together to create the designs of Genesis interiors. In the future, major influences to the trajectory of the automotive industry like electrification will be taken advantage of in further enhancing the simplistic beauty of interiors for the next generation of Genesis cars, adhering to stunning luxury craftsmanship and The Beauty of White Space. View All Genesis For Sale Image Source: Genesis

By Tyler Rampersaud – April 23, 2025

Genesis Fires Up The GMR-001 Hypercar's Engine For The Fi...

Genesis makes a big step towards realizing its racing dream. Enjoying a meteoric rise within the highly competitive luxury automotive space, Genesis has carved out an admirable niche in an arena full of heritage brands that boast a hundred years of history or more. However, the enviable engineering, elegant style, and sumptuous luxury that Genesis models offer make the manufacturer one of the most popular luxury marques currently on the market. However, Genesis has incredibly ambitious plans for its future. A number of concept cars have envisioned Genesis creating electric flagship SUVs, grand touring coupes and convertibles, and even an off-roader. However, even closer on the horizon is Genesis’ new performance arm, Magma, which is not only set to be headed by a cohort of performance-oriented Genesis models, but also by a racing team that has its sights set on victory at the 24 Hours of Le Mans. Creating a new racing hypercar called the GMR-001, Genesis is preparing to take on the grid at the legendary and incredibly challenging endurance race during its 2026 iteration, and it’s made a milestone step closer to achieving that goal. At Hyundai Motorsport’s Frankfurt, Germany headquarters, the new GMR-001 hypercar’s engine, a twin-turbocharged V8, was successfully fired up for the first time. Derived from the inline-four engine that powers Hyundai’s WRC challenger, the V8 is based on a tried and tested foundation. The next step is testing, and since the successful fire-up, the development is on schedule for Genesis Magma Racing to enter the FIA WEC in 2026, and then the IMSA SportsCar Championship in 2027. With the engine officially fired up, Genesis is ready to build its anticipated racing legacy. View All Genesis For Sale

By Tyler Rampersaud – April 16, 2025

Genesis Unveils New X Gran Equator Off-Road Concept

Genesis goes off the beaten path with yet another concept. Not even a decade into its existence, Genesis has gone from a newbie to a serious player in the highly competitive and saturated luxury automotive arena. Thanks to a lineup of vehicles that combine luxury-focused engineering, elegant design, sumptuous appointments, and high-tech innovation, Genesis has already established itself as a manufacturer with a known design language and favored staples in the luxury sedan and luxury SUV markets. However, its meteoric rise is still only beginning. With lots on the horizon, Genesis has unveiled a slew of concepts, like a high-performance racing and road car pair as part of Polyphony Digital’s Vision Gran Turismo series for the Gran Turismo racing simulator video game, as well as the Neolun, which envisions a ultra-luxe electric SUV flagship, and the X Gran Convertible and X Gran Coupe that show off G90-based tourers. In addition, a new Magma performance arm from Genesis is forming, with a Le Mans-bound racing hypercar unveiled and the signature Magma orange color decorating a number of performance-oriented Genesis concept cars. Yet still, Genesis has refused to stop there, with yet another new concept vehicle unveiled, this time an off-roader. Called the new Genesis X Gran Equator Concept, the concept SUV combines Genesis’ signature design cues, like lighting designs consisting of two parallel lines, with retrofuturistic shapes and a silhouette that evokes the likes of the original Range Rover. Clean lines and uninterrupted surfaces lend the spotlight to the vehicle’s off-roading features, like 24-inch beadlock wheels and sleek roof rails. Genesis’ luxurious aesthetic prevails, with a long hood and a sloping rear section. Inside, the same inspirations inform the design, with a four-circle display cluster on the dash inspired by vintage cameras, and geometric shapes evoking a retro-inspired aesthetic, with modular storage and swiveling front seats enhancing practicality and a split tailgate as well. The concept, which is not confirmed for production, shows off Genesis’ design potential, and is set to be shown off at the upcoming 2025 New York International Auto Show, and then at Genesis House in New York’s Meatpacking District until the end of July. View All Genesis For Sale Image Source: Genesis

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