Genesis News

McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

By Tyler Rampersaud – April 01, 2026

Genesis Is Launching 22 New & Enhanced Vehicles Through 2030

It’s only been a decade since Genesis was first established as a luxury automotive manufacturer, and in that time, it’s become one of the most formidable players in the luxury car arena. With compelling luxury sedans and SUVs, as well as electric models, Genesis already has a diverse selection of cars, and the Magma performance division is also taking shape with the GV60 Magma. However, if you’ve been following the slew of concept cars that Genesis has showcased recently, you would know that plenty of even more exciting ideas have been showcased by the brand. These include a Vision Gran Turismo grand tourer, a mid-engined supercar, a luxury performance wagon, a massive convertible and coupe, a retrofuturistic off-road SUV, and a rally-capable all-terrain racer. As exciting as those all sound, even as concept cars, some of those ideas might make their way into Genesis’ production car lineup, as the brand has just announced at the New York International Auto Show that it plans to introduce 22 new or enhanced vehicle launches through 2030. “Genesis reached one million cumulative sales faster than any other luxury brand in history, and we are just getting started,” said Genesis President and CEO José Muñoz. “Today we are committing to 22 new or significantly enhanced vehicles in North America by 2030, spanning new powertrains, new segments, and experiences designed around the Korean tradition of treating every customer as our son-nim, our honored guest. Whatever a customer's preference, whatever powertrain fits their life, there will be a Genesis for them." The new models are said to include both SUVs and passenger cars, and with them, new advanced powertrains, core models and trims will be a part of Genesis’ product offering. The announcement comes along with Hyundai Motor Group’s $26 billion investment in the United States, including greater manufacturing and technology capabilities within the country. Catering to US-based customers and US industry, Genesis is on the cusp of radically expanding its presence as a manufacturer after a decade of impressive success. View All Genesis For Sale Image Source: Genesis Motor America

By Tyler Rampersaud – April 01, 2026

Genesis’ 2026 FIA WEC Livery Revealed

Genesis Magma Racing was announced in late 2024, giving the team under 500 days to come together in time for its debut racing season in the FIA WEC, which is under two weeks from commencing with the 6 Hours of Imola. With the team fully assembled and the driver lineup announced, Genesis Magma Racing has now unveiled the livery that it will be racing with during the season. Powered by a 3.2-liter turbocharged V8 with a hybrid system built to LMDh regulations, the Genesis GMR-001 racing hypercar makes use of a chassis from Oreca. However, the car also features several signature design touches from Genesis, like two-line headlights, and touches similar to the general aesthetic Genesis vehicles on the road have become known for. Ahead of the season, the car has already completed thousands of miles of testing to ensure its ability to see through the intense endurance races in the season ahead, and as the team prepares to head into its debut season, it’s starting with the goal of making sure it finishes each race on the calendar, with greater ambitions lying ahead. <- Gallery -> The livery features several nods to Genesis’ Korean heritage, as the marque is the first Korean manufacturer in the FIA WEC. The car wears the Korean flag, as well as hangul writing for “magma” (마그마). The Magma Racing logo borrows shapes from the hangul in its geometric logo, as well. With a new car and livery that is ready to take on the 2026 FIA WEC, Genesis is days away from shaking up the endurance racing landscape. View All Genesis For Sale Image Source: Genesis

By Tyler Rampersaud – March 31, 2026

Genesis Magma Racing Announces Driver Lineup

Along with a lineup of production performance cars that is beginning to unfurl, Genesis’ Magma division is also a racing team that is about to take on the top class of this year’s FIA WEC. That season is starting in April with the 6 Hours of Imola, and Genesis has announced that the team has been assembled within the short 499-day window between the announcement of Genesis Magma Racing and the start of the 2026 season of the FIA WEC. Now, the team’s driver lineup has also been announced for the debut season of Genesis Magma Racing, and it consists of drivers who represent championship winning talent, development expertise, years of racing experience, and youthful ambition alike. Team Principal Gabriele Tarquini says, “We have focused on the things we can control. In engineering, that’s the reliability and performance of the car, in team management, it’s the processes and for me, it’s the driver lineups.” <- Gallery -> Between the two GMR-001 hypercars that will take part in the upcoming racing season, six drivers will take part in the top class of this year’s FIA WEC with Genesis Magma Racing: André Lotterer, Pipo Derani, and Mathys Jaubert in the #17 car, and Daniel Juncadella, Mathieu Jaminet, and Paul-Loup Chatin in the #19 sister car. Jaminet brings expertise and success from IMSA to the new team, as Juncadella does from GT racing, and Chatin won an FIA WEC race, the 2025 6 Hours of Fuji, behind the wheel of a hypercar with the same Oreca chassis as the GMR-001. With a diverse cast of driving talent, Genesis Magma Racing’s top-class endurance racing ambitions are set up for success as the 2026 FIA WEC season draws nearer. View All Genesis For Sale Image Source: Genesis

By Tyler Rampersaud – March 30, 2026

Genesis Magma Racing Prepares For 2026 FIA WEC

After showcasing concept cars in a bright and vivid Magma Orange color, Genesis announced that Magma would be the name of its performance outfit after enjoying meteoric success in the luxury automotive market in its first decade as a brand. Along with creating production performance cars, the first of which is the GV60 Magma, Genesis also announced that Magma would be present in the racing world, specifically in the form of top-class endurance racing, with the GMR-001 racing hypercar that would take on the FIA WEC, including, of course, the 24 Hours of Le Mans. That ambition was announced in December 2024, giving the team, which didn’t even exist yet, a mere 499 days between making that announcement and starting at the first FIA WEC race in 2026. Now, that team is together and ready to take on the championship as an in-house manufacturer outfit, and it consists of 75 people of 16 different nationalities. The team has multiple bases, one in Le Castellet, France, Hyundai Motorsport’s Offenbach, Germany headquarters, and a Technical Center in Fechenheim, Germany, where the turbocharged V8 engine that powers the Genesis GMR-001 is built. <- Gallery -> Its leadership includes team principal Cyril Abiteboul, team manager Anouck Abadie, chief engineer Justin Taylor, sporting director Gabriele Tarquini, and operations director Sebastien Metz. The team was built from scratch, bringing together people with various levels of experience and allowing the team to decide its own operations structure and plans. Honoring the heritage behind the Genesis brand, the team’s clothing designs feature “distinctly Korean” hallmarks. Supplied by partner Kappa, the clothing designs feature the signature orange and black color scheme, which carries significance in Korean culture, as well as a tone-on-tone pattern created with traditional hangul writing. This past December, a test in Barcelona determined the team’s viability in its operational plans for the upcoming season, with 80 percent of its on-event members present, but the real test is coming very soon when the 2026 FIA WEC begins with the 6 Hours of Imola in April. View All Genesis For Sale Image Source: Genesis North America

By Tyler Rampersaud – March 18, 2026

New Genesis GV60 Magma Top Speed Revealed

It began with a number of sporty concept cars all wearing the same vivid, striking, and unmistakable orange color. That color, Magma Orange, would then become the name of a new performance division from Genesis. After a decade on the market, Genesis successfully reshaped the landscape of the luxury car industry, and a new chapter is opening with the introduction of Magma. The GMR-001 hypercar is set to race at this year’s 24 Hours of Le Mans, and Magma also officially has a production model, the GV60 Magma. The performance variant of Genesis’ all-electric GV60, the new GV60 Magma is a powerful transformation of the electric luxury SUV model and the first example of the Magma twist on the “Athletic Elegance” design principles of the Genesis brand. It goes from 0-60 in under 3.4 seconds, reaching a top speed of 164 mph. With 641 horsepower on tap and 583 lb/ft of torque, it’s the fastest electric vehicle from Genesis yet. A Boost Mode function gives the driver 15 seconds of maximum output, compared to 10 seconds in the standard GV60, and the GV60 Magma features five distinct driving modes, Range Mode, Comfort Mode, Sport Mode, Sprint Mode, and GT Mode. The accelerator pedal was specifically designed with a resistance aimed at ensuring control in all ranges, also lowering fatigue. For everyday driving, lower resistance makes driving easier, while slamming the pedal for sporty driving offers greater resistance and control. With a new production performance model in the GV60 Magma, Genesis is officially bringing Magma thrill to the market and showcasing a new level of potential for its EV lineup. View All Genesis For Sale <- Gallery -> Image Source: Genesis

By Tyler Rampersaud – February 13, 2026

Genesis Announces 9 New US Retail Locations

Only a decade has passed since Genesis was minted as a luxury automotive manufacturer, and in that time, the brand has become one of the most important players in the highly competitive luxury arena. Sedans and SUV models with combustion and electric powertrains are showing its impressive range already, and performance models are soon to be added to the mix with a top-class endurance racing effort this year, as well as various concepts previewing possible future station wagons, off-roaders, and even a supercar. However, as with any automotive manufacturer, much of its reach to customers depends on its network of dealerships and retail facilities, and Genesis has been rapidly expanding its retailer network in the United States. The latest announcement from the manufacturer reveals that its United States network of dedicated Genesis locations has expanded to 84 facilities nationwide, after nine new locations have recently opened across the country. Showcasing a unique luxury customer experience inspired by Korean tradition, more locations are offering the Genesis experience than ever before, coming right after the manufacturer celebrates a record year of 82,000 vehicles sold for Genesis North America in 2025. With new Genesis locations that are diversified across the map, including in Brooklyn, New York, Sarasota, Florida, Louisville, Kentucky, Mountain View, California, Memphis, Tennessee, and more, the young but dominant brand continues to assert its place in the luxury automotive market, with an exciting future ahead for 2026. View All Genesis For Sale Image Source: Genesis

By Khris Bharath – December 10, 2025

Genesis G90 Wingback Wagon Concept: How It Redefines the ...

Just over two weeks ago, Hyundai’s luxury division, Genesis, unveiled the stunning Magma GT concept and the all-electric GV60 Magma (Magma is Genesis’ performance arm), showcased during the brand’s 10th anniversary celebrations. While the two-door hypercar garnered a lot of attention both in the press and online, there was another vehicle reveal that was equally noteworthy. Enter the G90 Wingback concept, a low-slung wagon variant based on the brand’s flagship G90 full-size sedan that also broke cover in Le Castellet, France. The G90 sedan is already a great-looking car to begin with. The Wingback Concept signals that the Korean automaker is willing to take risks. Genesis retained the standard G90 platform untouched, with the same 3.2 meter wheelbase (about 126 inches) and 5.1 meter length (about 200 inches). Instead of a sedan trunk, the rear becomes a full tailgate, creating a long wagon profile. Renowned designer and chief creative officer, Luc Donckerwolke, drove the near-production ready concept out onto the stage himself. He has been central to this design renaissance at the Korean luxury brand. He was pivotal in shaping Lamborghini after the VW/Audi takeover in the early 2000s, and his influence shows in how Genesis balances presence with restraint. Walk around the Wingback, and the changes stand out. Finished in a dark Magma green, the Crest Grille stretches wider, and you have Genesis’ signature two-line headlights. The bumper gains large intakes and canards. Flared arches sit over custom 22-inch wheels. Other highlights include a two-piece wing and diffuser setup, combined with a steeply raked rear window. Inside, quilted Chamude upholstery, green Magma stitching, and embroidered seatbacks that reinforce the performance luxury message. Performance and luxury wagons remain popular across Europe. In the U.S., where SUVs have dominated sales across segments, the format is slowly resurfacing. BMW returned with the M5 Touring, Audi has the RS6 Avant, Mercedes has been consistent with offering the E63 AMG, and Porsche offers wagon-shaped variations of the Panamera and Taycan. Genesis themselves had the G70 Shooting Brake, but it never came stateside. A full-size wagon in the S Class, A8, or 7 Series has not existed until now. The closest modern-day big wagon was the W218 CLS Shooting Brake from the early 2010s. The Wingback concept now revives the idea and shows what’s possible through the Magma brand. Now, Genesis is a brand that is going from strength to strength, and in the decade it has existed, it has shaken up the competition with a diverse product portfolio that spans EVs, luxury sedans, crossovers, and a growing performance arm under Magma. They have been consistent with design exercises, concept cars, special projects, and striking one-offs, and their new California design studio in El Segundo, will play a pivotal role in future products moving forward. Magma will also extend beyond road cars. Genesis confirmed the brand will enter endurance competition under Magma Racing, and the GMR-001 Hypercar. As for the Wingback concept, it remains a one-off for now, but given the buzz around it, it will be interesting to see if Genesis decides to put it into production, despite the performance/luxury wagon segment being very niche. Should it be realized, it could serve as the ideal alternative to a market dominated by SUVs and crossovers at the luxury end of the market. View All Genesis For Sale Images: Genesis

By Tyler Rampersaud – November 21, 2025

Genesis Unveils Production GV60 Magma

After a decade of luxury, Genesis officially embarks on performance. Genesis became an automotive luxury household name virtually overnight, starting with popular luxury sedans and hitting the ball out of the park with incredibly popular SUV models, and that’s just the story so far. With solid engineering, luxurious features, and cutting-edge technology, Genesis has enjoyed success in one of the automotive industry’s most competitive arenas. After a decade of luxury dominance, however, Genesis has been teasing and building anticipation for a new era with a performance wing in the mix. For quite some time, the manufacturer has unveiled several concept cars that have built anticipation for the new Magma performance division of the brand. Not only have concepts of performance-oriented versions of existing Genesis models emerged, but also unique concepts like the Genesis X Berlinetta Vision Gran Turismo. In addition, Genesis Magma is also heading to the track with a new endurance racing hypercar set to take on the 24 Hours of Le Mans in 2026. Now, the Magma division of Genesis has officially been kicked into motion, with the new production version of the Genesis GV60 Magma being unveiled at Circuit Paul Ricard. The first production model to bear the Magma moniker, the unveiling of the new GV60 Magma is the official start of a new era for Genesis, one characterized by high performance. The all-electric GV60 is transformed with myriad Magma-exclusive features, like having a wider stance, a revised design, and a lower ride height compared to the standard car, along with exclusive 21-inch wheels, a functional rear wing, an exclusive steering wheel design, and, of course, 609 horsepower on tap. With Boost Mode activated, that increases to 650 horsepower. Launch Control, performance-oriented driving modes, wide tires, a virtual gear shift system, Drift Mode, and High Performance Battery Control all highlight the dedicated performance-oriented character of the new GV60 Magma. With a new production performance model wearing the Magma badge, Genesis exits its first decade ready to open a new, exciting chapter and build even more pedigree as a manufacturer. View All Genesis GV60 For Sale Image Source: Genesis

By Tyler Rampersaud – November 21, 2025

Genesis Unveils New 2026 G70 Prestige Graphite

Genesis unveils a twist on its sports sedan. Enjoying a meteoric rise in the luxury automotive industry over the past decade, Genesis has become nothing short of a household name when it comes to elegant design, luxurious materials, high-tech features and solid engineering. One of the many models in the Genesis lineup that exemplifies this is the Genesis G70, the entry-level sports sedan that combines sharp looks with spirited driving and high-tech luxury. Announced ahead of the Los Angeles Auto Show is the new Prestige Graphite trim for the 2026 Genesis G70, an exclusive new trim for the North American Market that gives the G70 a bold twist on its design and a performance-oriented edge. The most popular Genesis sedan in the North American market, according to the chief operating officer of Genesis Motor North America, Tedros Mengiste, the new Prestige Graphite trim offers an exclusive exterior color, Ceres Blue, with dark chrome detailing throughout, dark 19-inch wheels, black accents, and black brake calipers. Inside, the unique interior of the new Prestige Graphite trim includes exclusive Nappa Leather Ultramarine Blue upholstery and orange accents for an eye-catching contrast. Under the hood is Genesis’ 3.3-liter twin-turbo V6 engine with an impressive 365 horsepower, which can send power to the rear wheels, or all four, offering athletic performance and engaging driving either way. On display at this year’s Los Angeles Auto Show, the new 2026 Genesis G70 Prestige Graphite will carry an MSRP of $56,900 for RWD and $58,900 for AWD, offering a new twist on a luxury sports sedan staple. View All Genesis G70 For Sale Image Source: Genesis

By Khris Bharath – November 20, 2025

Stunning Magma GT Concept Debuts as Blueprint for Genesis...

The Magma GT Concept just set a new tone for the Genesis brand. Unveiled in Le Castellet, France, it represents the foundation of the next decade of Genesis performance cars under its Magma performance division, including a path into GT racing. The company has already confirmed entry into the WEC grid in 2026 with the GMR-001 hypercar that will be powered by a twin-turbo V8. While we have seen some truly stunning concept cars from Genesis before, like the Gran Coupe and Convertible, the Magma GT takes a different direction, adopting a proper mid-engine supercar silhouette, which is a first for parent company, Hyundai Motor Group. While signature Genesis design elements like the split LED DRLs are present upfront, the blacked-out A-pillars should remind you of a certain Swedish marque. Finished in a striking shade of orange, you’ll notice the low-set hood and the boat-tail cabin that narrows toward the rear. It maximizes the "low and wide" stance essential for high-speed stability. The front canards integrate directly into the headlamps to generate necessary downforce, while the G-Matrix patterns on the front splitter function as active airflow elements. “The Magma GT Concept represents the pinnacle of our performance vision and stands as a symbol of our commitment to true motorsport capability. It isn’t defined by raw aggression or uncompromising speed — it is defined by balance. This is a car that feels instinctively connected to its driver, composed under pressure, and meticulously tuned so that every component serves a single purpose: to make performance effortless.”- Luc Donckerwolke, President and Chief Creative Officer, Genesis. This launch aligns specifically with the strategy revealed at the CEO Investor Day in New York this past September. Supporting that strategy, Genesis recently announced a new design center in El Segundo, California, to expand its global design capability and evolve future performance products with international input. What also makes this moment significant is how quickly Genesis has climbed the global luxury ladder. The South Korean brand has earned high praise for its diversified lineup of luxury sedans like the G80 and G90, along with SUVs like the GV70 and GV7=80, models that can rival European counterparts in terms of refinement and technology. Besides the Magma GT concept, Genesis also showcased the 640-horsepower GV60 and the G90 Wingback Magma Concept Wagon. But the halo model will guide its portfolio for the next ten years, and by committing to a mid-rear engine platform and future motorsport entries, Genesis is establishing the pedigree necessary to compete more effectively against established marques. View All Genesis For Sale View this post on Instagram A post shared by Genesis (@genesis_worldwide) Images: Genesis

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