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By Jordan Aquistapace –  October 20, 2026

Watch George Russell and Kimi Antonelli Take the INEOS Grenadier Off-Road

Living life at 200 mph as a professional Formula 1 driver certainly makes everyday driving seem boring, but when it comes to exploring unpaved roads in the wilderness, it’s an entirely different world. Just ahead of the United States Grand Prix in Austin, Mercedes-AMG PETRONAS F1 Team drivers George Russell and Kimi Antonelli spent some time behind the wheel of two INEOS Grenadier 4x4s, taking them out for a rip off the pavement. The adventure starts with INEOS’ new “Grit Stop” campaign, outfitting the Grenadiers with off-road accessories, camping gear, and other upgrades before the drivers headed back out. The idea is to show how the Grenadier can be customized to suit different owners, whether they’re planning a weekend camping trip or looking for a 4x4 ready to explore the trails. The two set off on mountain tracks and forest trails to test the Grenadier’s off-road capabilities. The builds also included a few options near and dear to their hearts, a custom trunk slot for George’s padel gear and a custom tiramisu drawer for Kimi. The campaign, called “Make Grenadier Your Own,” highlights the range of customization options available to buyers, all available through the online configurator. INEOS remains a principal partner and one-third shareholder in the Mercedes-AMG PETRONAS F1 Team. While the Grenadier is the polar opposite of the F1 cars they drive on race weekends, it’s undoubtedly just as fun to adventure off-road with a mountain top campsite in mind. Check out all INEOS inventory for sale on duPont REGISTRY by clicking the link below. INEOS Inventory

By Jordan Aquistapace –  February 26, 2025

INEOS Announces New Partnership With Shaun White's 'The S...

Built to take on the look and feel of a classic British 4x4 with the comfort and features of a modern-day luxury SUV, INEOS found a sweet spot in the market with the launch of its Grenadier in July 2020. Since then, INEOS has continued to put its flagship model to the test with grueling worldwide expeditions that truly test its capabilities. As part of its next adventure, the INEOS Grenadier and Quartermaster 4X4s are heading to Aspen, Colorado, on March 7-8, joining The Snow League for its first-ever event. With Shaun White leading the charge, the new competition brings some of the world’s best freestyle skiers and snowboarders to top mountains around the world, kicking off at Buttermilk in Aspen Snowmass before heading to China in 2025. Alongside the halfpipe event, the Grenadier will be on hand to shuttle athletes, event officials, and VIPs through the mountain terrain, no matter the conditions. Fans in Aspen will have the chance to see what the Grenadier is all about with an off-road test track designed to show off its skills. The Snow League is shaking things up in winter sports, and the Grenadier is right there with it, ready to handle whatever the mountains throw its way. View all INEOS Grenadiers for sale on duPont REGISTRY by clicking the link below. View All INEOS Grenadiers For Sale Source: INEOS

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