Jaguar brings its past and its future together for its 90th anniversary.
One of the most prestigious names in the automotive industry over the years, Jaguar has made important strides in the worlds of motorsport, luxury, and elegant design. However, the brand traces its roots back to 1935, an incredible 90 years ago, and almost a century later, the historic British luxury automobile manufacturer is celebrating that anniversary on the cusp of a new era.
Having revolutionized its branding and emerged with the new Jaguar Type 00 concept car, Jaguar is teasing a new chapter of its brand that combines the elegance of Jaguar’s classic masterpieces with the brand’s everlasting commitment to defying tradition and setting new standards. The concept has been spotted at iconic luxury destinations and hubs like Paris for Men's Fashion Week, and Monaco, where it was showcased on a stunning floating display.
Now, for the 90th anniversary of its brand, the Jaguar Type 00 has been displayed next to the first car to ever wear the Jaguar name: the 1935 SS Jaguar, in London outside the Chancery Rosewood, a luxurious hotel in the heart of London’s prestigious Mayfair district. For the gathering, the new Jaguar Type 00 is shown in a new color, London Red, which is said to be inspired by Kensington.
While the cars are 90 years apart in age, the SS Jaguar and the Jaguar Type 00 have one very important aspect in common: their commitment to Jaguar’s ethos, “Copy Nothing.” Derived from William Lyons’ original philosophy, the SS Jaguar represented that by featuring a long bonnet and a sleek, low stance when its contemporaries in the 1930s were more often utilitarian and upright.
Doing the same with its ultra-futuristic design contrasted with classic-inspired proportions, the new Type 00 is a stunning vision at the bold future that Jaguar has laid out for its renaissance. The Type 00 concept previews the first production model to come from the new Jaguar brand, a grand touring model that is set to arrive on the scene in 2026, and when it does, all 90 years of Jaguar’s history, including the SS Jaguar from 1935, will serve as stepping stones to the manufacturer’s anticipated culmination.
Image Source: JLR
