On October 6, Jaguar delivered the climactic answer to years of speculation and anticipation, unveiling the Type 01, a four-door, all-electric grand tourer with over 1,000 horsepower, a boldly monolithic design, and futuristic luxury. Captivating and powerful as it may be, the new Jaguar needs a place to live, and to answer that question, Jaguar has now introduced a new flagship retail location, located in Knightsbridge, in the heart of London.
The new venue is the first physical expression of Jaguar’s revolutionized brand, and it serves as a place for clients and visitors alike to experience the new identity Jaguar has to offer. The brand has a storied heritage with London, and the new flagship location reconnects Jaguar with the city. Alongside Jaguar’s new luxurious grand tourer, the location brings together art, architecture, and culture for an immersive experience.
Café Eighty‑One lies at the heart of the new Jaguar flagship, a new hospitality concept that is open throughout the day, showcasing modern British culture through its experience. Lithia UK has been selected as the retail partner for the new Knightsbridge location, boasting a longstanding partnership with JLR, including operating the Mayfair, London Land Rover location.
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91 years ago, the first SS Jaguar was introduced in the nearby Mayfair. Today, the new Knightsbridge flagship marks the beginning of a refreshed retail concept for Jaguar, bringing commissioning expertise and luxury ownership services to customers. Opening a new chapter with a dramatically luxurious electric grand tourer and a new retail concept, Jaguar’s new era can be fully experienced in the heart of Knightsbridge, London.
Image Source: JLR