Lamborghini has launched a native app for Apple Vision Pro, bringing its entire current model range into spatial computing and allowing collectors and enthusiasts to explore the engineering and design of its hybrid lineup at full scale.
The app features four models at launch: the Temerario, the Revuelto, the Urus SE, and the Urus SE Performante, which has not yet made its physical public debut at the time of the app's release. The Performante was launched the previous week digitally and will make its first in-person appearance at the upcoming 2026 Goodwood Festival of Speed.
Two modes are available. In Shared Space, you can place a high-fidelity digital Lamborghini into your own environment, be it a garage or living room, at true 1:1 scale or resized as preferred.
In Full Immersion, explore the cars within a curated digital environment designed by Lamborghini, once again at full scale. Navigation is entirely through eye and hand inputs. The app also uses Spatial Audio to reproduce each model's acoustic signature as you move around the car, with sound shifting and resonating in response to position.
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“Apple Vision Pro allows us to share the raw emotion and engineering brilliance of Lamborghini in a way that feels completely natural, yet utterly magical. This is an incredible platform that lets us show more than what is visible from the outside.” - Tim Bravo, Communication Director of Automobili Lamborghini.
This kind of capability was previously mostly found in games, but a consumer device like the Apple Vision Pro now lets you visualize and spec a car you can actually own in the real world. It also gets you into the details in a way a showroom visit rarely does, letting you truly appreciate the aerodynamic behavior and the engineering that goes into these cars before you ever sit in one.
Within the Volkswagen Group, Porsche has been the committed early mover in this space, with Apple Vision Pro adoption across several models, including the Taycan, Taycan Turbo GT, 911 Carrera GTS with T-Hybrid, the new 992.2 911 Turbo, and the 911 Spirit 70. Lamborghini's app covers four models at launch and represents a comprehensive consumer-facing automotive spatial computing experience. The Lamborghini app is available now on the App Store for Apple Vision Pro.
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Images: Lamborghini