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The New Range Rover SV Ultra Is The Most Luxurious Range Rover Yet

The New Range Rover SV Ultra Is The Most Luxurious Range Rover Yet

The new flagship brings Range Rover luxury and technology to a new height.

The Range Rover is the quintessential luxury SUV, and one of the models that has defined the genre over the past decades. With an unmistakable silhouette and a signature combination of power, capability, and sumptuous features, the Range Rover is firmly cemented as a household name. In its current generation, the Range Rover SV has been the flagship variant of the Range Rover lineup, with the most high-tech features and opulent materials and design touches, but that is changing, as Range Rover has just unveiled a new model: the SV Ultra.

Debuted as the new pinnacle of Range Rover luxury and technology, the SV Ultra boasts unprecedented features and an exclusive configuration with ultra-luxurious materials and finishes. Showcased in Titan Silver, the new color is exclusive to the new Range Rover SV Ultra alongside other available exterior colors. Titan Silver evokes metal in liquid form, with an aluminum flake and advanced pigment technology.

However, that’s just the tip of the iceberg. The interior is available with an exclusive two-tone configuration, combining Orchid White and Cinder Grey Ultrafabrics in leather-free upholstery, which also has a laser-cut mosaic pattern. Rattan palm veneers add to the serenity of the interior configuration, and gloss white ceramic accents also bring harmony to the aesthetic.

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The new Range Rover SV Ultra features unprecedented audio technology, building on the existing flagship BASS (Body and Soul Seats) and Sensory Floor features, which give haptic feedback to enhance the sound experience, with the new SV Electrostatic Sound system to turn the cabin into a virtual concert hall. With the system, 21 lightweight thin‑film transducers create a stunning, personal audio experience for each seat. Integrated in the headrests, seatbacks, headliner, and other locations, the transducers bring incredible clarity to the sound experience, working with the BASS feature and bass loudspeakers to round out the sound experience.

The technology also reduces the power required and mass compared to the speakers they replace by 90 percent, uses recyclable and upcycled materials instead of any rare earth elements, and has been proven in both extreme cold and hot weather conditions with over 1,000 hours in testing.

Available with the P550e plug-in hybrid powertrain, as well as the P615 V8 powertrain, the new Range Rover SV Ultra is the ultimate expression of Range Rover luxury. In addition, a fully electric version is coming later this year, adding SV Ultra opulence to the already highly anticipated Range Rover Electric.

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Image Source: JLR

Tyler Rampersaud