Surf culture and luxury SUVs don’t usually share the same lane, until now, with Lexus teaming up with professional surfer Caroline Marks. It’s a solid pairing between someone who spends most of her time catching waves and a car that actually makes that on-the-go lifestyle easier. It's the perfect example of real-world use instead of a staged partnership.
Caroline, who grew up riding waves in Melbourne Beach, FL, has been on a steady run at the top of the World Surf League, fast, controlled, and never really out of place, even when the conditions aren’t ideal. That kind of approach lines up well with the 2026 Lexus GX, which isn’t trying to be flashy for the sake of it. It’s all about being dependable in the moments that actually matter.
Looking ahead, this is also part of Lexus's broader involvement in the World Surf League, partner on events like the Lexus US Open, Lexus Trestles Pro, Lexus Fiji Pro, and Lexus Pipe Masters. With Marks on the team, it all comes across pretty straightforward, no big statement, just a couple of things that work well together, doing exactly what they’re supposed to.
