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Lexus Announces A New Partnership With Hyrox North America

Lexus Announces A New Partnership With Hyrox North America

The buzzworthy name in fitness racing has minted a partnership with Lexus.

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Less than a decade old, Hyrox has quickly become one of the most noteworthy names in fitness racing. It combines running with intense exercise and has been standardized to allow for competition across the globe. Joining forces with Hyrox in a new partnership is Lexus, which has just announced its status as a National Partner of Hyrox North America.

Opening a new chapter in the world of fitness racing, the new partnership between Lexus and Hyrox sees Lexus as the Official National Vehicle Partner of the competition. Going forward, Lexus branding will be prominently featured at Hyrox events, and a Lexus activation will be available for athletes and sponsors at eight events throughout the season.

About the new partnership, Cynthia Tenhouse, vice president, Lexus Marketing, commented, “Hyrox brings together performance, determination and community—values that closely align with Lexus. Through this partnership, we’re creating a premium experience that challenges athletes to push beyond what they thought possible while showcasing how innovation and purposeful design can support every stage of the performance journey.”

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The partnership will debut this fall at Hyrox Boston, where a custom GX x Hyrox vehicle build will debut. The custom vehicle is built for recovery and training, with integrated workout equipment, red light therapy, massage seating, refrigerated compartments, and other gear. The partnership between Lexus and Hyrox will be present in Boston, and then in Denver, Dallas, Nashville, Chicago, Phoenix, Miami Beach, and New York City going forward. Becoming the official vehicle partner of the iconic competition, Lexus is opening a new chapter in the fitness racing world with Hyrox.

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Image Source: Lexus

Tyler Rampersaud



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