Lexus is one of the most celebrated luxury marques in the automotive world, and over the decades, the brand has become known for models that combine a Japanese ethos with elegant design, engineering prowess, and luxurious appointments. One of those is the IS, a sports sedan that has earned icon status over the past 25 years. This year, Lexus is celebrating 25 years of the IS, and part of that celebration is a new collaboration with another Japanese icon, fashion house AMBUSH.
Founded by Yoon Ahn, AMBUSH is one of the most prominent names to come from Tokyo’s creative underground with significant relevance in the fashion, music, and pop culture worlds. The new collaboration between Lexus and AMBUSH is dubbed “The Future Classic Club,” and it ties the story of the Lexus IS together with the past 25 years of Tokyo culture.
A cinematic film, directed by Xavier Tera, showcases an early-2000s Tokyo salaryman against the first-generation IS, alongside a modern Tokyo with the latest model. The film also introduces three members of the Future Classic Club, with influential backgrounds in the automotive, creative, and music worlds: professional drifter Sara Choi, artist Reo Sano, and musician Reiji Okamoto.
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A limited capsule collection designed by Yoon Ahn is also a part of the collaboration, bringing design elements from the iconic Lexus IS sedan to a collection of hardware accessories and apparel. About the new collection, Ahn commented, “We were interested in the fact that the IS has been around for 25 years and still has a recognizable identity. That became the starting point for the collection. We looked at the details, materials and character of the car and translated them through the AMBUSH language into pieces we would actually want to wear and keep.”
The collection features two jackets, two t-shirts, a long-sleeve tee, a cap, and a carabiner. On ambushdesign.com, the collection will be available to shop on September 18. With the ethos of fighting against fleeting trends, the Future Classic Club seeks to capture lasting appeal, in the way the Lexus IS has enjoyed enduring popularity and success across 25 years with its sharp design, engaging driving character, and luxurious elegance.
Image Source: Lexus