Lexus brings a new custom creation to the shore.
Known for its wide lineup of celebrated luxury vehicles, Lexus is renowned for a variety of beautiful, well-engineered, and well-appointed luxury vehicles, including luxury sedans, sports cars, and SUVs. Its current flagship SUV is the new Lexus LX. A new custom version of the new Lexus LX, unveiled at the 2025 Lexus Pipe Pro surf event on Oahu, Hawaii, the Lexus Surf LX Concept, showcases the versatility of the new Lexus LX and rings in a new multi-year partnership between Lexus and the World Surf League.
In 2024, Lexus was announced as the Official Automotive Partner of the WSL in North America, but the new expanded partnership sees Lexus going to Fiji for the WSL Finals at Cloudbreak. At the 2025 Pipe Pro on Oahu, the new Lexus Surf LX Concept was introduced, and the season was kicked off with Lexus as a partner, where it will be a title partner for five marquee WSL events this year: the WSL Awards, Pipe Pro, Trestle Pro, US Open of Surfing, and WSL Finals.
The Lexus Surf LX features custom finishes made to appeal to a coastal lifestyle. The one-off features a striking matte blue exterior, 33-inch tires wrapping 20-inch wheels, slide-out storage in the trunk, a surfboard rack, a built-in cooler, a waxing table, and a turf changing mat. A custom ladder also gives easy access to the roof rack. With its custom surf-ready setup, and Lexus’ strengthened partnership with the WSL, the new Lexus Surf LX concept is ready to hit the waves.
Image Source: Lexus
