The Miami Grand Prix has quickly become one of the most exciting stops on the Formula One calendar, not just for racing but also for the fuel-driven festivities surrounding it. In Miami, the weekend welcomes racing, fashion, and brand activations in a way few other races do, which makes it the perfect launch location for new collaborations. This year, Ray-Ban and Scuderia Ferrari are jumping from the driver's seat into the South Florida mix with exclusive Miami Edition Sunglasses that celebrate the race.
The design is inspired by the iconic Miami vibe. The frame features a transparent blue acetate that reflects South Beach’s color palette, while the lenses shift from blue to yellow to mirror the city’s late-day light. It’s a more expressive direction than traditional eyewear, and that’s exactly how Scuderia Ferrari and Ray-Ban are approaching this release. F1 and its fanbase have grown significantly in recent years, more particularly in the U.S., and collaborations like this sit at the cross-section of action-packed racing and luxury lifestyle.
Collaborations tied to race weekends have become increasingly common as brands look to tap into Formula One’s cultural footprint. Miami has most definitely positioned itself as a key market for that crossover, where merchandise, fashion drops, and limited releases often carry as much attention as the race itself. The Ray-Ban Ferrari Miami Edition fits into all of that, capturing a specific moment in the sport’s evolving presence beyond the track.
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