Steven Victor has built Victor Victor Worldwide around the idea that music, fashion, and car culture do not have to exist in separate lanes. The New York-based music company and creative collective has become known for collaborations that turn that idea into something tangible, particularly through its ever-popular Victor Victor Worldwide x Nike Air Force 1 releases. The sneakers have popped up everywhere from the streets of New York to the feet of some of the biggest celebrities, athletes, entertainers, artists, and cultural figures. Victor’s interests extend well beyond sneakers, too. He’s a serious car collector with a lineup that includes some of the world’s rarest Ferraris, including the all-new F80, Daytona SP3, LaFerrari, Monza SP2, F12tdf, and so many more.
That mix was on display during New York Fashion Week, when Victor Victor Worldwide and Maurice K. of The People Gallery hosted an exclusive dinner at Emilio’s Ballato. The private event brought together familiar names from across music, sports, entertainment, and fashion, including Jadakiss, Fabolous, Sarah Shahi, World Wide Wes, and several contributors to Victor’s latest music project. The choice of Ballato also ties back to the project, as the restaurant’s owner and longtime figure in New York’s dining scene appears on the first EP of Victor’s recently released Il Caos quadrilogy and narrates its closing conversation with Victor.
GALLERY-EMBED
The event also celebrated the latest Victor Victor Worldwide x Nike Air Force 1 collaboration, which debuted with four new colorways in red, blue, purple, and black. Ahead of the September 12 release, Victor teased the collaboration with a campaign video that showed him behind the wheel of a gas truck pulling into the Victor Victor branded gas station. It is an appropriately automotive backdrop for a rollout that has motorsport woven into its creative direction. Il Caos Parte 1, the first installment of the four-part music project, was executive produced by Victor and features Lil Baby, King Beamo, Rylo Rodriguez, Lil Dann, Ade, and Don Joseph.
The latest Nike collaboration adds another chapter to his story, while a new New Era collaboration further expands the label’s creative universe. With Il Caos continuing its rollout and Victor’s passion for Italian cars remaining part of the equation, his work offers a particularly New York take on bringing automotive culture, fashion, music, and collecting into the same conversation.
Event Photography by Jocko