Formula 1 is one of the most storied and prestigious motorsports, not to mention one of the most intense. Featuring incredible legacies of drivers, teams, cars, rivalries, and manufacturers, Formula 1 is the stage on which some of the most memorable moments in racing play out. As a timing partner, Swiss watchmaker TAG Heuer has been connected to Formula 1 for much of the sport’s history. The brand has been associated with legends like Ayrton Senna, Joe Siffer, Jochen Rindt, and in today’s era, Max Verstappen.
As the Official Timekeeper of Formula 1, a role the brand also played from 1992 to 2003, TAG Heuer timing has played a crucial role in over 230 Grand Prix races, 15 Drivers’ World Championship titles, and 11 Constructors’ World Championship titles. In 2015, TAG Heuer made a pioneering stride in the luxury connected watch segment, bringing together traditional Swiss watchmaking craftsmanship and a digital experience. Now, TAG Heuer is doing the same again with the new Connected Calibre E5 45 mm x Formula 1, which is bringing motorsport legacy together with high-tech innovation and watchmaking luxury to deliver the world of the Grand Prix elegantly to the wearer’s wrist.
The watch maintains a constant connection with the Formula 1 championship and races, ensuring moments aren’t missed for wearers. Starting from the first practice session, the entire racing season unfolds for the wearer in a stunning experience. The hero watch face, the Race Track, displays the time digitally beneath a track outline that adapts to each Grand Prix course, displaying the country’s flag, race name, and the specific silhouette of each circuit. Adapting automatically as the season progresses, the watch face is redesigned to match the spirit of each racing venue.
The Formula 1 app on the watch is also available, giving the wearer access to the season calendar, racing schedules, results, standings, and more, allowing fans to get updated on important info at any moment on their wrist. Custom sounds and icons make the experience immersive and evoke the feeling of being directly in the action of the race, with a complication highlighting each phase of the race weekend as it unfolds.
Other functions of the newest Calibre E5, beyond the Formula 1 experience, offer the best of both worlds when it comes to smart watches and luxury timepieces, including sleep tracking, heart rate monitoring, navigation, and information that is easy to understand. The new TAG Heuer Connected Calibre E5 45 mm x Formula 1 evokes the aesthetic of Formula 1 with a brushed and sandblasted titanium case with black DLC coating, a black rubber and black DLC steel crown, and a Formula 1 logo on the caseback. In addition, the two available straps are a black leather option with a carbon pattern and a black rubber case with red stitching, and a stretch textile strap with a self-fastener closing system. The use of matte black throughout offers a motorsport-inspired edge. As the 2026 Formula 1 season gears up to begin, the new TAG Heuer Connected Calibre E5 45 mm x Formula 1 will be available with exclusive 48-hour early access on TH.com on March 3. For the most passionate Formula 1 fans, this new watch from TAG Heuer brings the intensity of Formula 1 racing to your wrist.
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Image Source: TAG Heuer
