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Serena Williams Gets A New One-Of-One Bespoke Lincoln Navigator

By Tyler Rampersaud –  April 29, 2026

Serena Williams’ One-Off Bespoke Lincoln Navigator

Nearly 30 years ago, Lincoln revolutionized the American luxury automotive landscape with the introduction of the Navigator. Launched in the late ‘90s, the Navigator invented a new segment of American full-size luxury SUVs that featured massive footprints, ample seating, and sumptuous features. Today, that segment is integral to the American luxury automotive industry, and icons like the Lincoln Navigator are popular with families, VIPs, and more thanks to their iconic design and undeniable presence. A longtime ambassador for the Lincoln Navigator is none other than tennis legend Serena Williams. With an incredible career in the sport lasting longer than the Navigator’s presence on the market, her own relationship with the Navigator stretches back decades. The winnings from her first major tournament were used to buy her first Lincoln Navigator in 1998, which she named Ginger, and in the years since, Williams has owned several other Navigators. Now, Lincoln has created a one-of-one, bespoke Navigator for Williams, and it features a painstakingly crafted and unique design that tells her story in the form of a custom one-off. Galpin Lincoln in Los Angeles customized the vehicle, which features special details like a rose emblem, a personal touch that is featured on the B-pillar and rear gate, custom treadplates that read, “Keep Going,” an interior that combines Clay Court brown leather with Afterglow leather accents, including a tennis ball-inspired perforation pattern, the Big Dipper and Little Dipper constellations on the center console, and Plush Sheepskin carpeting. <- Gallery -> Perfect Rose is the exterior color, with accents in High Gloss and Satin Black, as well as Satin Rose. Inside the glovebox, a hot pink lining adds Serena’s favorite color in a way that complements the elegant design. Throughout, thoughtful and considered details pay homage to Serena Williams’ life and career in a stunning way, making this new one-of-one Lincoln Navigator an ode to a longstanding partnership between a legend in luxury vehicles and a legendary athlete. View All Lincoln Navigator For Sale Image Source: Ford Motor Company

A woman in a brown dress stands beside a gray Lincoln Navigator on a city street. Palm trees sway nearby, and a building with green awnings adds charm to the backdrop.

By Tyler Rampersaud –  March 31, 2025

Serena Williams Stars In A New Lincoln Navigator Campaign

An American luxury SUV icon meets an athletic superstar. The Lincoln Navigator drastically changed the landscape of American luxury cars when it was first introduced in the late 1990s. As a luxury SUV with a massive footprint and an unforgettable presence along with sumptuous features inside and glitzy looks, the American luxury automotive industry around the Navigator rapidly transformed to match its pioneering, genre-defining spirit. Over two decades later, the Navigator remains as Lincoln’s exemplary flagship model, showcasing the very best of the brand’s features, technology, and luxury appointments. " width="680"> Serena Williams, one of the world’s greatest athletes and a legend in the world of tennis, has been a long time ambassador of the Lincoln brand, as well as a long-time Lincoln owner, and the two have come together yet again to launch a new advertising campaign for the Lincoln Navigator, entitled “Mic Drop.” Both pioneers and icons in their own right, the campaign is based on the idea that both Serena Williams and the Lincoln Naviagtor are “mic drop-” worthy, and need no introduction. However, the new 2025 Navigator features new cutting-edge technology and a thoroughly updated design. With two legends coming together, the new “Mic Drop” advertising campaign for the Lincoln Navigator with Serena Williams is drumming up excitement for the new generation of Lincoln’s luxury SUV flagship. View All Lincoln Navigators For Sale " width="680">

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