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Serena Williams Gets A New One-Of-One Bespoke Lincoln Navigator

Serena Williams Gets A New One-Of-One Bespoke Lincoln Navigator

A longtime ambassador for the brand, Serena Williams now has a bespoke variant of the legendary luxury SUV flagship.

Nearly 30 years ago, Lincoln revolutionized the American luxury automotive landscape with the introduction of the Navigator. Launched in the late ‘90s, the Navigator invented a new segment of American full-size luxury SUVs that featured massive footprints, ample seating, and sumptuous features. Today, that segment is integral to the American luxury automotive industry, and icons like the Lincoln Navigator are popular with families, VIPs, and more thanks to their iconic design and undeniable presence.

A longtime ambassador for the Lincoln Navigator is none other than tennis legend Serena Williams. With an incredible career in the sport lasting longer than the Navigator’s presence on the market, her own relationship with the Navigator stretches back decades. The winnings from her first major tournament were used to buy her first Lincoln Navigator in 1998, which she named Ginger, and in the years since, Williams has owned several other Navigators.

Now, Lincoln has created a one-of-one, bespoke Navigator for Williams, and it features a painstakingly crafted and unique design that tells her story in the form of a custom one-off. Galpin Lincoln in Los Angeles customized the vehicle, which features special details like a rose emblem, a personal touch that is featured on the B-pillar and rear gate, custom treadplates that read, “Keep Going,” an interior that combines Clay Court brown leather with Afterglow leather accents, including a tennis ball-inspired perforation pattern, the Big Dipper and Little Dipper constellations on the center console, and Plush Sheepskin carpeting.

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Perfect Rose is the exterior color, with accents in High Gloss and Satin Black, as well as Satin Rose. Inside the glovebox, a hot pink lining adds Serena’s favorite color in a way that complements the elegant design. Throughout, thoughtful and considered details pay homage to Serena Williams’ life and career in a stunning way, making this new one-of-one Lincoln Navigator an ode to a longstanding partnership between a legend in luxury vehicles and a legendary athlete.

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Image Source: Ford Motor Company

Tyler Rampersaud